How artificial intelligence helps businesses

Artificial Intelligence | 28-12-2022 | Bella Abzug

Artificial Intelligence

Artificial intelligence (AI) is the capacity of machines to learn and make judgments based on data and analytics. When used strategically, AI can significantly change how we approach our work.

Your first thought undoubtedly comes to mind when you consider how organizations may use artificial intelligence: automation. Although automating tasks that were previously handled by humans is one of the uses of AI, machine learning is capable of much more.

This article will cover the advantages of artificial intelligence for businesses as well as several use cases where AI, machine learning, or big data can be put to use.

Artificial Intelligence's Advancement in Business

Today's businesses have greater access to data than ever before. Forbes estimates that between 2010 and 2020, the amount of data generated and used rose by 5000%. Companies are now able to collect consumer data that might aid them in making wise business decisions thanks to developing technologies.

Many businesses have enthusiastically embraced AI in recent years to maximize the value of the data they are already gathering. Think about the following:

  • According to Grand View Research, the size of the global AI industry was $62 billion in 2020 and is projected to increase by 40.2% a year from 2021 to 2028.
  • 56% of respondents to McKinsey's "The state of AI in 2021" poll say they have implemented AI, up from 50% in 2020.
  • According to Accenture's AI survey, 84% of C-suite executives believe utilizing AI will help them reach their growth goals.

These figures demonstrate that AI is no longer a cutting-edge technology used only by a few niche companies. It has evolved into an essential component of the operations of several businesses all around the world.

What Roles Do AI and Machine Learning Play in Business?

There are many ways that organizations might employ AI, but the majority of applications focus on encouraging growth. Businesses are utilizing AI and machine learning in creative ways to boost business performance. AI has several business benefits, including:

  • Process automation to increase efficiency
  • Improving the service's responsiveness or dependability
  • Making decisions with consumer insights
  • Discovering potential sources for innovative products and services

Almost any company strategy can incorporate AI. It's crucial to comprehend how data gathering and analysis are related to artificial intelligence before beginning any AI project. You can more accurately ascertain how AI might benefit your industry by researching its methods. Anyone interested in learning more about how AI is changing the corporate sector can start with an introductory AI course like the Artificial Intelligence for Business curriculum.

Business Applications of Artificial Intelligence

You might be surprised to learn how regularly firms use AI. The uses of AI are essentially limitless, ranging from customer service to operations to marketing. Here are a few instances of business applications for artificial intelligence.


Have you ever arrived at a website with a chatbot welcoming you? One of the most frequent ways that users communicate with AI directly is through chatbots. From a commercial standpoint, chatbots enable organizations to automate their customer support procedures and free up staff members' time for problems that require more individualized care. To interpret client demands, chatbots often use natural language processing, machine learning, and AI.

Additionally, chatbot technology can direct clients to a live agent who is best suited to answer their inquiries.


Businesses can use AI to recommend products that will appeal to and retain the interest of their customers. You can provide your consumers with products that are similar to the ones they have already viewed by monitoring customer activity on your website. This tactic is especially beneficial for companies that engage in online commerce.

Streaming services are another source of recommendations that are tailored to the user. By suggesting similar movies and TV shows to you based on an analysis of the genres of material you frequently click on, streaming providers may persuade you to use their app for longer lengths of time.


Advertising departments can utilize AI to segment consumers and develop customized ads, similar to how it can promote products. It is vital to reach the correct audience in incredibly competitive industries. Companies utilize data to determine which user types will see which adverts to increase the effectiveness of marketing campaigns. AI is used to forecast how buyers will react to particular adverts.


Businesses use sentiment analysis, also referred to as emotion AI, as a tactic to predict how their customers would react. Businesses employ AI and machine learning to gather data on consumer attitudes toward their brands. This may include the use of AI to look for brand mentions in social media comments, reviews, and ratings. Businesses can identify areas that potentially use improvement thanks to the information our study has produced.


Businesses can discover and address fraud risks with the help of AI. The financial industry has access to tools that spot questionable transactions using machine learning algorithms. When a fraud risk is discovered, the application halts the transaction and alerts the appropriate parties.


AI could be able to assist your business if it is having trouble regularly delivering its items on the schedule. The business may benefit from AI-driven systems that anticipate the cost of supplies and transportation as well as how quickly products can move through the supply chain. This kind of information aid supply chain specialists in choosing the best shipping method for their goods. Applications of AI on a smaller scale include assisting delivery drivers in finding more effective routes.

Find Out What Your Organization Can Do with AI

Ready to adopt artificial intelligence to give your company a competitive edge? The Artificial Intelligence for Business course was created to give students an understanding of both current and future breakthroughs in the fields of big data, machine learning, and AI.

You'll master the fundamentals of AI at the end of the course, as well as how to use this cutting-edge technology in your company plan. The course's courses make use of real-world examples that cross a variety of industries.

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Bella Abzug

Bella Abzug is a qualified content writer with experience in writing on a variety of subjects. He has written a lot of content for WP Creative on Sydney Web Design and Development services as and many other topics.