Impact Of AI On Fashion Industry

Artificial Intelligence | 30-08-2022 | Himanshu Goyal

impact of ai on fashion industry

Most of us grew up watching artificial intelligence in movies and games, but it indeed is possible in reality too. Along with the retail shops equipping AI for an innovative and immersive customer experience, the fashion industry is swiftly adopting AI for their innovation and research purposes.

There are many loopholes and mistakes in the manufacturing and supply chain of the fashion industry, where AI has partnered with fashion designers for sustainable and cost-effective manufacturing practices.

AI In the Manufacturing of Fashion Industry

For the fashion manufacturing industry, it takes huge time and human resources to produce something more than just a product. With the competition and high demand, they miss something which can alter the product completely and affects its journey.

With AI induced in the manufacturing, it takes care of every fabric matching the color and stitches properly in fractions of seconds, ensuring perfection. It provides accuracy and perfection in every task given, without the need for overtime payments or long time taken by humans to perfect one task.

AI In Designing

Many famous and top brands are introducing AI into their fashion designs in their own unique ways. With a boon of data driven culture, the designers get insightful data that helps in providing user-specific selected choices with every fabric, cloth type, colors etc., creating a personalized experience. With humans helping customers decide what suits them the best, it gets that human bias into the purchase decision, which is often disliked by the customers. With AI in place, there is no bias but a smart technology that provides the customers with what they like and how they envision themselves in the clothes or accessories.

You can easily decide on a selected choice of stuff, without scrolling through and wasting time selecting something which doesn’t fit you or is pricey.

AI In Fashion Merchandising

Visual merchandising is a trending feature of fashion stores. With the diluting fashion industry trends, competition has met innovation with designers and branding managers using AI and virtual reality augmentation to lure customers. With the offline stores, the virtual assistants suggest customer-friendly options to select and they get all the relevant solutions for what they require. And the chatbots are helpful with online fashion stores, to locate easily what you require. Even when a customer clicks on a few designs, the AI in-built algorithms understand the customer’s choices through those and suggest related choices which provide an easy-customer centric purchasing experience.

AI In Fashion Inventory

With the traditional systems, the fashion industry struggles a lot with inventory management, as not the fabric but style or trend gets perished with time, and it may return back. Though there is a huge unorganized chain of supply in the fashion industry, there is still a huge scope of AI simplifying the process.

Using AI features and technologies in the fashion industry, merchants or designers can easily track their inventory and implement timely retail policies for the changing market requirements. It helps in calculating fashion trends and provides suggestions to be brought out for display at the right time when customers would be looking for that product.

AI for In-Store Experience

Fashion brands have started using smart mirrors providing a top-notch immersive customer experience for new-age purchasing. With this technology, the customers can try on different clothes in the mirror with AI augmented reality algorithms, without the requirement of dressing rooms. It also provides customers the ability to select the best look for their physique and also allows for doing side-by-side comparisons for different garments and different colors. You can also use AI to provide customers the best color choice and clothes suiting their skin tone and looks.

This way AI has revolutionized the In-store experience for the fashion industry in a positive and sustainable way.

Future of Fashion

With the fashion industry being one of the top money-making industries in the world, the clothing industry needs a sustainable solution for various issues. AI is massively influencing the fashion industry in many ways - from AI-enabled Fashion photo studios to in-store augmented reality experiences, smart mirrors, and using buildings to influence consumer choices for forecasting fashion trends.

The customer is the key for the fashion industry to thrive with the changing technology and AI can easily provide real-time data on changing customer choices to the fashion brands and merchants. Not only this, there are several solutions available.

Final Thoughts

With the improving technology, AI is transforming the challenges of the fashion industry into sustainable solutions. The automated technology cuts down various processes inducing errors and provides the latest trends and styles to the customers for mutual benefit. With the AI-in-all technological innovations, the fashion industry has a huge scope of creativity, and ways to sustainably consume fabrics and materials. It can also be used as a strong tool to drive sustainable fashion trends within the masses, for easy recycling, and better lives.

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Himanshu Goyal

This post is published by Himanshu Goyal.