Employers and workers worldwide are still trying to figure out the new normal in the workplace as public opinion shifts from seeing COVID-19 as a pandemic to accepting circumstances as endemic.

While the answers to those questions may vary from firm to organization, one thing is sure: agile, flexible work and managed offices are here to stay. In addition, we are aware that technological advancements, such as the creation of digital workplaces and smart buildings, are more vital than ever before to the smooth operation of any given firm.

In light of this shift, how has coworking, a popular movement in recent years, adapted to the modern workplace?

In 2022, coworking spaces will be more important than ever to the success of businesses, and their operators will adapt to meet the demands of the rising number of hybrid employees.

Office spaces for rent are projected to increase their service area to include suburbs and smaller cities in 2022, giving more people access to a shared office where they can meet and collaborate.

Landlords' faith in the long-term growth of the flexible housing market once the epidemic has finished has increased.

In 2019, the worldwide market for shared office space was estimated at $9.27 billion. By 2020, that number had dropped to $8.24 billion. The economic downturn due to COVID-19 is the primary reason. 2022 is looking promising for a market recovery. Forecasts suggest that by 2023, the market might be worth as much as $11.52 billion.

5 Benefits of Working in a Coworking Space

There are several benefits of working in a coworking space. Some of them are as follows;

Networking Opportunities

Instead of working in isolation as in a typical office, you may connect with other professionals in the same building through coworking. It's a fantastic resource for improving your company's operations and gaining an edge over rivals.

You may connect with other entrepreneurs, hold meetings, and attend events, all while using the coworking space as a base. It's possible to change course and find mutually beneficial associations nearby.

Effectiveness and Productivity

Concentration and consideration for those who are also trying to get work done are essential in a coworking environment. There will be house rules about how to act in the communal area.

As a result, you may anticipate a productive working environment. And, as expected, you won't have to deal with interruptions while working remotely. You'll be more motivated to get things done by switching up your routine at work.

Cost Reduction

Traditional office space overhead can be tough to manage without the proper funding. There's a chance it may even stunt the development of your company. The operating expenditures, including internet and energy, may be all that is covered by your coworking space membership, reducing your entire office budget.

If you're a startup, your extra funds can develop your company further. Another perk is that you won't have to worry about negotiating a lease for an office building.

Technologically Advanced

Thanks to the high-tech tools available, you can get your work done efficiently and effectively without breaking a sweat in a coworking space. They use cutting-edge technology to furnish you with high-quality office equipment to guarantee consistent productivity.

As part of the service-providing agreement, they also guarantee the correct upkeep of all operational machinery. You won't have to put up with slow connections or broken gadgets anymore.

Premium Services

You may tailor your experience at a coworking space to meet your specific requirements. Workers can work in either a private office or a communal setting. And if they need anything exceptional, like a personal virtual conference space, they can always ask for it.

Workers can work alone in a quiet area for a reduced rate or choose to sit at one of several shared tables or desks and collaborate on projects. When arranging meetings, both in person and online, employees can request specialized services.

7 Effective Content Marketing Strategies for your Coworking Space

The rise in the utilization of coworking space has led to devise a comprehensive marketing strategy for mapping the shared office space and its services on offer. Here are a few ways to content market the coworking space;

Local SEO for Coworking Spaces

Local search engine optimization (SEO) is a vital tool for clients to find coworking spaces since Google processes over 5.6 billion daily queries, and 76% of individuals who make a local search on their smartphone visit an accurate site within 24 hours. In addition, 97% of customers use the Internet to research local companies, and 11% conduct online research for local businesses daily.

Local search engine optimization (SEO) raises your profile among those already on the lookout for shared office spaces and informs prospective members as they deliberate their options. You can earn the confidence of potential new members by providing them with helpful information and a clear path to taking the next step in the sales process before they even schedule a tour.

Finding out what people are searching for to locate your shared office space is called "keyword research." The following are the keywords and phrases for which you will optimize your site to achieve higher search engine rankings.

LinkedIn Outreach

Regardless of the medium, cold outreach is an effective strategy for expanding a business's clientele. LinkedIn InMail messages are a fantastic alternative to cold emails and phone calls for attracting potential clients to your coworking space.

It's important to remember, as a user, that your messages will appear in a compact chat window. The reader must scroll to see the whole if the message is longer than a couple of phrases.

This suggests that recipients may disregard a lengthy email since it will force them to scroll. Because, after all, who wants to help out a total stranger? They may view your post as spam.

So, much as with texting, you shouldn't send many LinkedIn messages simultaneously. Effective LinkedIn messages are those that elicit a reply from the intended recipient. To produce a response, you need to get the receiver interested enough in what you have to say that they read the entire message.

Facebook & Instagram Advertisements

The first question you must answer is, "What are the objectives of this campaign?" Is the primary goal of your marketing efforts to increase the visibility of your coworking space in the local area and secure top-of-funnel awareness or to secure in-market leads?

Facebook is a very cheap resource. Many businesses risk losing thousands of dollars if they try to use Facebook without ensuring that their efforts are optimized for the platform. This post will show you how to maximize your Facebook lead generation potential.

There will be an overwhelming number of Instagram users by the year 2022. They are well-off users of social media who also happen to be among the web's brightest minds. In addition, Instagram has a large and engaged user base, with over 80% of them using the app to learn about new brands and services. Though you can't include clickable links to individual images, your bio may contain references to your site's pages, blog articles, and other relevant content.

Google Advertisements

In contrast to search engine optimization, Paid marketing involves exchanging financial resources for the desired action, such as an increase in visibility or engagement. In this piece, we'll discuss several different channels for promoting your business, but first, let's get down to the basics.

Main Streams of Advertisement Spending There is a wide variety of paid advertising options available. Primarily, we can divide them up like this:

- Click-through fees (PPC)
- The Price Per One Thousand Views (CPM)

In the past, Google Ads was known as Google Adwords. You may improve the exposure of your coworking business to potential customers by using this internet advertising platform.

Google Ads can help you express your unique value proposition (UVP) to your desired target market, whether your company model is centered on freelancers and solopreneurs or you're seeking a foundation of recurring corporate clients for your flexible office space.

Video Marketing

There is little doubt that the global outbreak of COVID-19 has significantly impacted the shared office space market. There has been a dramatic increase in the use of remote work due to anti-congregational policies implemented in both private and public buildings. Many coworking spaces had just started investing in expansion when the pandemic hit, so the timing couldn't have been worse.

However, assuming this is a permanent setback for the shared office space industry would be a mistake. Companies accustomed to working remotely may not see the value in continuing to lease an entire office, but when they are ready to reunite, they may find that the coworking model is more to their liking.

You might think of it as a compromise between the two extremes. In the future, businesses will be able to let their workers work from home on their own time while still bringing together subsets of the workforce for purposes such as client meetings or internal brainstorming sessions, or even the whole crew on rare occasions.

Offline Events for your Coworking Spaces

Renting out your space to users who aren't members is a great way to bolster your coworking business's bottom line. Put on community gatherings, exhibits, parties, concerts, etc.

The Startup Building is a family-run coworking space that hosts events as diverse as weddings, student art exhibits, pop-up stores, band battles, entrepreneur conferences, photo shoots, and a weekly food truck gathering. They have succeeded in drawing the entire neighborhood to their establishment, which is constantly bustling with activity.

Content Optimisation

The versatility of content marketing is perhaps one of its greatest strengths. Anyone from a coworking space to a dog walker to a tool library to a software developer to a coffee roaster to a singer or any other creative professional may benefit from producing engaging, informative content for their community and brand.

The germ of a brilliant idea for a piece of content may be found in any community-based organization, from a coworking space on up. You are doing important and exciting things for your community, and material may help get the word out. Use this to your advantage in the material you create. You may encourage collaboration, build better relationships, and boost company growth by sharing the tales of your members, showcasing the exciting things you're doing in your area, and documenting the community effect you and your members make.

Conclusion

It's easy to get overwhelmed by the prospect of marketing your coworking space to potential tenants. Don't try to multitask your way to success. Take the concepts you like and start experimenting with a couple of them. Simply put, Cat thinks it's the most innovative way to spend your time and money. It yields benefits immediately and in the long run if done regularly and properly. Many different types of content go under the umbrella of "content marketing," including but not limited to blogs, articles, podcasts, videos, email marketing, and social media micro-posts.

There must always be a call to action in content marketing; it doesn't matter what kind of material you're creating. A "call to action" is a statement or prompt that encourages the reader to act. Users may click this button to arrange a tour, reserve a conference room, register for an event, or reserve a free day of coworking at a shared office space. If you want people to take action, you must make it engaging, relevant, and compelling.