How To Increase Website Traffic Organically?

Digital Marketing | 02-05-2022 | Ellie Bennington

how to increase website traffic organically

Every company tries to ensure that when people search for a product or service, they come across their site first rather than a competitor. Some companies focus on inorganic traffic to counter this issue for immediate results. Although paying a few dollars for instant traffic seems attractive, it is not a long-term solution. Organic traffic is more likely to lead to new consumers, subscribers, or followers. Organic traffic is the content you create today for your website that will generate visitors tomorrow, next year, and most likely for several years to come.

That is why the work you put into increasing traffic organically is worthwhile.

Here are some suggestions for increasing organic traffic without spending any money other than your time.

1. Keyword Research

Keyword research aims to discover what your target audience is looking for and ways to rank for those keywords. Using keyword discovery tools such as Ubersuggest can help you find keywords related to your site or business. You can also use similar suggested search options that appear when you begin typing in search engines like Google.

However, using broad keywords has the disadvantage of being quite competitive. When it comes to organic listings, it's difficult to compete with authority web pages.

Try using long-tail keywords in your content. Long-tail keywords are generally three or four words long, such as "best restaurants in Mumbai."

You can use Quora to find question-based versions of the same keyword. Quora's user questions provide a distinct advantage by assisting you in creating content around questions people have asked.

You could stay one step ahead of your competitors by using Quora's user questions to create high-quality content.

2. Long-form content

Long-form content is shared online often, and sharing your website increases the number of visitors. Longer content usually ranks higher. The great majority of businesses and websites fall within this category.

It has a "WOW" factor due to the length of the content. What I mean is, try comparing a 200-word blog article to a 3,000-word post. Although the shorter content is more to the point, it lacks the same sense of value.

Landing pages with long-form content are more likely to convert. The on-page experience is more satisfying. Since the pages answer so many of the site visitor's questions, Call to Action (CTA) tends to motivate readers to take the required action.

3. Writing great quality content

Just as businesses shouldn't provide sub-par products or services, it is the same with publishing low-quality content. The better the quality of the content, the higher the ranking, which increases organic traffic generation.

People will want to post and share such content on their blogs and social media.

It is crucial to maintain consistency too. Search engines often prefer sites that are updated frequently. A site often updated informs visitors that you are committed to providing high-quality material, making it valuable for them to spend time reading it.

4. Proper headlines

It is challenging to stand out and gain readers with all the new content released every day. As a result, you must acquire the skill to develop headlines that people want to share on social media to boost organic traffic to your website. With your headline, you have the option of attracting or repelling readers.

Remember that your prospects and customers are people searching for information that assists them. It is not only about increasing search traffic for your site.

There are multiple tools available for free to assist you in creating winning content titles. BuzzSumo is one such tool I use to find the headlines most shared on social media. Headline Analyzer is another free tool I use. It can help you develop better headlines and assess the emotion they portray.

There are a few basic things you can do to boost the value of your title or headline while writing it.

Try including odd numbers in the title.

Avoid writing titles more than 60 characters long.

Put the target keyword in the first few words of the title.

Make sure your long-tail keyword blends in with the remainder of the title.

Although this post does not cover every way for generating organic traffic to your website, the tips we covered will help you understand the basics. If your blog is brand new, you might not see much progress the next day or the coming week. Building organic traffic for your website is not easy; no quick fix. Continue to create content and never skimp on quality.

Accept the daily grind of creating valuable content that helps readers with their problems. Organic traffic will be a good investment of your time and effort.

I have always believed that hard work yields the best outcomes, and it's always proven to be so in real life. To learn more, you can visit this article by Cannibals Media.

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Ellie Bennington

This post is published by Ellie Bennington.