E-commerce | 22-03-2022 | John Pepper
Videos have become an inevitable part of marketing strategies for e-commerce businesses as they help build trust, capture the audience's attention, and evoke the customers' interest in products/services.
Various businesses think that creating video content can be a complex, demanding, expensive, and time-consuming process. But, you need to remove this thought from your mind as there are numerous free video editing tools available in the market that has no fee plus offers multiple customization options to give your video a professional look.
If you do not opt for video marketing, you can hurt your e-commerce sales, as all your competitors are using this strategy to stand out and reach their target audience.
Video content receives a lot of traffic because these days customers make buying decisions through the information available on the internet and videos only. The video brings your product to life by telling a story about your brand or product uniquely.
If you just add an image or write a short description about the product, it will give an idea about the product, but with the help of video, you can explain every minute detail and show the product from every angle.
You need to create a video in which you show the product from every angle; the customer should feel as if they are holding the product. It is important for you to have a good quality camera and remember to shoot the video in perfect lighting, as no one likes watching dark or blurry videos.
It has been observed that creating a video of the product by taking shots from different angles will boost the conversion rate and increase traffic. In these videos, you can also mention the product's different functionalities and provide all the information needed.
The potential customers are more likely to purchase the product from you if your e-commerce marketing strategy is in accordance with the content medium they prefer. Product videos are one such tool that can help increase your sale tremendously.
As per the reports, it has been observed that people get convinced to purchase the product after watching its video. Therefore, do not take video content lightly; if you use it effectively, you will be able to make your sales double within no time.
You don't need to own a video production team or multiple tools to make good quality marketing visuals. You can use any good video maker tool to create marketing visuals.
The cost for creating short marketing visuals is pretty less, plus you will be able to make them in just a couple of minutes. In these videos, you can talk about features, frequently asked questions by customers, and what is unique about your product/brand.
Short videos usually work better than long videos, as people prefer watching videos of less than 30 seconds; they do not like watching lengthy and tedious videos. Therefore, you need to create a script keeping in mind the time limit.
This is an excellent way of building trust with your potential customers about your product. When you create testimonial videos, it helps ease the customer's fear about your product, as these videos act as social proof that your product is pretty beneficial.
As the viewers see the sense of satisfaction from your existing customers, they will feel confident about your product, and the chances of shopping from your online store increase. In the testimonial videos, you can include what others said about your product or store; this will help increase the chances of converting leads into actual sales.
Posting a video on your homepage is a great way of attracting customers. In fact, why just on the homepage, you can post a video wherever you think it can reap your benefits. This gives a good impression about your website, plus this way the potential customers will spend more time on your store that will organically increase the traffic and sales as well.
If you post a video including the message from the founder on your website, it can act as a powerful tool to your video marketing strategy for increasing the sale of your e-commerce store.
The message can be about the history of the brand, the mission, and expressing gratitude towards the audience. You need to take care of a few things such as the message which should sound authentic, not fake. If you work on these minor points, this video will be a hit and help you fetch more viewers and customers on your site.
There is no other effective way except videos to educate people about your product, engage the website visitors, and describe your product features. So, use these strategies, and you will be able to transform the leads into actual sales.
Remember, irrespective of your plan, do not forget to track your performance and optimize the content, as that can help increase your ranking on SERP. In addition, knowing your strengths and weaknesses will aid you in creating better videos that will ultimately lead to getting your e-commerce store more sales.