Introduction

Due to the rapid shift to digitization, B2C firms are undergoing substantial change. B2C clients are also well-educated and digitally savvy. Therefore, they want consistent interactions across all channels. As a result, consistent experiences assist firms in grasping their key segments wherever and whenever they choose.  

Simply put, businesses should incorporate new forms of commerce in the same way that consumers do. You can overcome these challenges with the help of Salesforce Commerce Cloud and a customer-first strategy. The emphasis on AI-led personalization improves its skills in product catalog management, front-end administration, search, and merchandising. For this purpose, it is among the most preferred technology partners in the B2C market.

This article will explain why businesses must use Salesforce B2C Commerce Cloud and which companies are leveraging this platform to boost their business.

About Salesforce B2C Commerce Cloud

Salesforce B2C Commerce Cloud was previously known as Demandware before being acquired by Salesforce. It is a highly scalable cloud-based SaaS (software-as-a-service) e-commerce solution. For a highly optimized eCommerce experience, Salesforce B2C Commerce Cloud delivers best-in-class features and capabilities that have been developed and improved over many years. International retail companies using Salesforce Commerce Cloud include Adidas, Burton, Puma, and Lacoste.

The Salesforce B2C Commerce cloud helps businesses to increase sales and allows them to create and manage online shopping experiences and transactions for their consumers across various digital channels and devices with the help of it. 

Top Reasons to Use Salesforce B2C Commerce Cloud

There are various reasons for any business to use the Salesforce B2C Commerce Cloud. Let's see what they are:

1.SFRA for Easy Development of Websites

What better method to demonstrate the appearance of an online shop site than to create one you can browse and use as a code base? Salesforce accomplished just that with SFRA (Storefront Reference Architecture). This architecture, however, is more than simply a code base: it serves as the template for site design. It operates outside the platform API layer and has a standard Model-View-Controller (MVC) architecture. The SFRA customization paradigm makes creating, managing, and updating your storefront simple.

2. Using Cartridges for Quick and Modifiable Integrations

SFRA includes an app storefront base cartridge as well as a server module. LINK cartridges, Plug-in cartridges, and custom code cartridges can add additional functionality to an e-commerce website. Because SFRA is backward compatible (save for critical security patches), you can download a new version and perform automated tests. You can ingest security updates, bug patches, and additional features on a shared basis without recording. 

3. Compatibility with Smartphones

People are increasingly accessing the internet and placing orders on e-commerce websites via various gadgets. Salesforce helps businesses build mobile-friendly commerce sites that provide a good user experience and attract more visitors. The SFRA is made with a mobile-first approach that offers features like checkout, cart, homepage, and everything else you see on a website. Even the older website genesis architecture can be employed to make a mobile-friendly UI. Ultimately, this results in a more satisfying and seamless consumer experience.

4. Headless Commerce

Headless commerce refers to storing and delivering content (products, pricing, text, and graphics) between a front-end and back-end layer. APIs fill the gap by sending content such as goods, blog entries, or user reviews to any device or platform.

The headless commerce architecture fills the gap between the front and back end with APIs, a back-end data model, and a cloud-based infrastructure. A web developer may use any front-end technology to offer personalized content, items, and payment gateways to apps like smartwatches, kiosk screens, and Alexa Skills.

5. Easy Customization of Prices

Salesforce B2C Commerce Cloud installation enables organizations to provide customized pricing for their products to a diverse collection of customers. Salesforce platform capabilities allow businesses to alter the pricing of certain items for a specific group of clients. In the case of physical establishments, offering discounts to valued customers or heritage clientele is standard practice. However, businesses can give their online clients the same capabilities and create an excellent online purchasing experience using Salesforce commerce cloud services.

6. Page Designer for Creating No-code Landing Pages

A corporation may use Page Designer to create fantastic shopper experiences dynamically supported by device kind, group of customers, schedule, and geography. They may develop various pages using the same page and component types they can edit as required. The organization can control when and who can see a page or component, give varied content for components based on locality, submit content assets, and so much more.

7. Improved Supply Chain Management

Salesforce B2C Commerce Cloud enables you to use predictive analysis features to create forecasts and complex algorithms to optimize supply chain tasks. You may use social media to evaluate demand, mine past data, and anticipate demand. Salesforce can also access inventory management system data and recommend replenishment choices. You may use analytics to change orders depending on a surge in demand, directly connecting production with demand and supply.

8. Ideal for Firms Looking to Expand

It provides developer-friendly tools and scalable APIs, allowing businesses to expand their reach and cater to markets globally. Companies can easily update their systems from storefronts, handle large amounts of inventory, deal with abrupt traffic surges, and handle high-volume transactions without sacrificing the consumer experience. Salesforce also assists businesses in reaching new market segments and meeting various client demands.

How Much Does Implementation Cost of Salesforce B2C Commerce Cloud?

The Salesforce B2C Commerce Cloud pricing was recently adjusted to allow smaller businesses to use and compete with larger platforms. Salesforce Cloud Commerce has three price levels.

• Starter Tier: This is the level for those with one website/shop and two pricing lists. 1% GMV will be charged in this Salesforce B2C Commerce Cloud price range.
• Growth Layer: This layer is appropriate for medium-sized organizations with up to five websites/shops and ten pricing lists. You must pay 12% GMV at this Salesforce B2C Commerce Cloud price range.
• Unlimited Hierarchy: This hierarchy is appropriate for large enterprises with various abilities. The Salesforce B2C Commerce Cloud pricing will be increased by 2% GMV in this price range.

Salesforce commerce cloud is licensed for $150,000 per year. However, they do not need a high license cost upfront, which safeguards the store from loss.

As you can see clearly, Salesforce Commerce Cloud pricing tiers are scaled, so the amount you pay reflects the performance of your business. If your business suffers a loss or a drop, you will not be required to pay additional fees to Salesforce B2C Commerce Cloud, unlike other platforms.

Which Companies are Leveraging Salesforce B2C Commerce Clouds

The worldwide e-commerce industry is expected to reach 18.89 trillion by 2027, and businesses that wish to participate must employ an excellent commerce platform. With such rapid development in e-commerce enterprises, it is necessary to have software that handles everything—server architecture, hosting, core application framework, handling orders, content, and even purchasing merchandise.

Some of the world's most well-known businesses utilize Salesforce B2C Commerce Cloud to collect consumer data at every touchpoint. As a result, it helps the company to manage online and offline retail shopping easily. Furthermore, its mobile app capability makes Salesforce Commerce Cloud easily accessible to anybody. You must have wondered who uses Salesforce B2C Commerce Cloud and how beneficial it has been for them. Let's take a look at a few companies that use Salesforce B2C Commerce Cloud to provide an edge to their business:

Asics

To enhance customer experiences and consolidate its omnichannel presence, the Japanese multinational recently switched platforms to Salesforce Commerce Cloud. They were looking to integrate and update several systems across all regions and digital platforms to provide a single perspective of their customers and a customized retail strategy. They decided to shift to a sophisticated e-commerce platform based on the Salesforce B2C Commerce Cloud. ASICS' IT team was required to plug backend system data from numerous ASICS brands - from Tiger to Runkeeper - into Salesforce Commerce Cloud. ASICS, therefore, consulted Anypoint for Salesforce Commerce Cloud integration.

Ralph Lauren

Ralph Lauren is a renowned American fashion brand known for its Polo shirts. Ralph Lauren invested a portion of its sales in Salesforce B2C Commerce Cloud  in 2017 to give a better e-commerce platform to its customers. The business has quickly given a terrific shopping experience, from virtual merchandising to order automation. It has more than 150,000 visits every month to its website.

L'Oréal 

L'Oréal is one of the world's major cosmetics, skincare, and perfume manufacturers, with a presence in over 150 countries and around 35,000 monthly visitors on its website. In 2013, the firm began using Salesforce B2c Commerce Cloud. Since then, it has attempted to expand its audience on a big scale by remaining one step ahead of the competition and giving its clients the finest online experience possible.

Eyeconic

As the name implies, Eyeconic is an eyewear company that leverages Salesforce Commerce B2C Cloud to expand its online customer base. It offers everything from contact lenses to eyeglasses and sunglasses. Users always receive the most excellent services because of its network of more than 38,000 physicians. About 53,000 unique users visit its website each month.

Wrapping it Up!

Ultimately, it all comes down to customer satisfaction, which is essential to running a successful eCommerce business, especially in today's highly competitive market. With all of the advantages of Salesforce B2C Commerce Cloud mentioned above and the examples of a few major brands that successfully use it, using Salesforce B2C Commerce Cloud can guarantee maximum customer satisfaction and drive more sales for any B2C business.

When are you planning to sign up for an e-commerce cloud solution for your online store?