About 2Cubed

2Cubed specialize to provide functional websites that exceed clients expectations and performance. They strive to use the very best industry practices. They believe in delivering websites that are on time and on budget. They handhold their customers through the entire process using the most up to date project management tools to allow us to provide projects effectively.

Last updated May 13, 2026

Services

Mobile App Development Web Development UI-UX Design Custom Software Development Web Design Social Media Marketing SEO

Industries Served

Events & Event Management Education Mining & Metals Aerospace & Defense Human Resources Environmental Services Retail & E-commerce

2Cubed Reviews

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From legacy on-premise to cloud-native in a timeline the vendor community said was impossible

Aoife Brennan / VP of Product Engineering - Emerald Digital Ltd
Verified
Feb 05, 2026

Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
4.5
Quality
5.0
Schedule
4.0
Cost
5.0
Communication
Project TypeCloud Services
IndustryEnvironmental Services
Project Cost$10,000 to $49,999
DurationSep 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Emerald Digital Ltd is an established Environmental Services organisation headquartered in Dublin, UK. My role as VP of Product Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
The scope covered the full Cloud Services lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Environmental Services experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Environmental Services sector looking for Cloud Services expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Virtual environment that our remote team now uses as their primary collaboration space

Nora Al-Otaibi / VP of Engineering - Salam Digital Solutions
Verified
Jan 23, 2026

Project summary: Customer expectations had reset and our conversion funnel data showed precisely where we were losing them. We needed a commerce platform capable of delivering the experience our competitors already had.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5
Overall
5.0
Quality
4.0
Schedule
4.5
Cost
4.5
Communication
Project TypeAR/VR Development
IndustryRetail & E-commerce
Project Cost$10,000 to $49,999
DurationJul 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Salam Digital Solutions is an established Retail & E-commerce organisation headquartered in Jeddah, Saudi Arabia. My role as VP of Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
End-to-end AR/VR Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their AR/VR Development approach and the evidence base they provided — reference projects in Retail & E-commerce contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Retail & E-commerce sector looking for AR/VR Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Company Info

Founded 2011
Employees 2 - 9
Hourly Rate $100 - $149
Client Rating 4.5/5 (7 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.5
Cost
4.4
Communication
4.7

FAQs

How do I actually get a real proposal out of 2Cubed instead of a generic reply?
The most reliable route is giving 2Cubed a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, it has served clients in Ireland, and it has experience across industries such as Events & Event Management, Education, Retail & E-commerce, Mining & Metals, Aerospace & Defense and Human Resources.
Can I just hire developers from 2Cubed to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like 2Cubed, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Events & Event Management, Education, Retail & E-commerce, Mining & Metals, Aerospace & Defense and Human Resources, and its average project cost is reported at $100000+.
Roughly how long does a project with 2Cubed take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 2 - 9 professionals, 2Cubed can scale resources based on project urgency.
What should I actually be looking at when comparing a company like 2Cubed to others?
When you're weighing up a software partner such as 2Cubed, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has experience across industries such as Events & Event Management, Education, Retail & E-commerce, Mining & Metals, Aerospace & Defense and Human Resources, and its listed capabilities span Custom Software Development, Mobile App Development, SEO, Social Media Marketing and UI-UX Design.
What kind of software work does 2Cubed take on?
2Cubed typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include Custom Software Development, Mobile App Development, SEO, Social Media Marketing and UI-UX Design.
What kinds of industries has 2Cubed actually built for?
2Cubed has delivered projects across a range of different industries, including Events & Event Management, Education, Retail & E-commerce, Mining & Metals, Aerospace & Defense and Human Resources.
Can 2Cubed take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like 2Cubed — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Events & Event Management, Education, Retail & E-commerce, Mining & Metals, Aerospace & Defense and Human Resources, and its typical hourly rate is around $100 - $149.
Would 2Cubed be a good fit for an early-stage startup?
Generally, yes — companies like 2Cubed tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, it has served clients in Ireland, and it has experience across industries such as Events & Event Management, Education, Retail & E-commerce, Mining & Metals, Aerospace & Defense and Human Resources.
Has 2Cubed actually shipped a SaaS product before?
It's a common line of work for a company like 2Cubed — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, its listed capabilities span Custom Software Development, Mobile App Development, SEO, Social Media Marketing and UI-UX Design, and its average project cost is reported at $100000+.