About Baseline Creative Inc.

Baseline Creative embraces innovation, communication, and technology while retaining a focus on relationship-based B2B partnerships. Since our founding in 2005, Baseline has evolved into a multidisciplinary creative agency capable of providing world-class design to businesses of every size. Their team of professional designers, marketers, and developers have the experience and business needs to be successful.

Last updated May 13, 2026

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Baseline Creative Inc. Reviews

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Project execution that matched the proposal in every dimension that mattered

Maja Söderström / Head of Product Engineering - Scandia Digital AB
Verified
May 16, 2026

Project summary: A merger had left us with two incompatible student information systems. We needed a consolidation path that preserved historical data, maintained service continuity, and met accreditation requirements.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5
Overall
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypeIndustry-Specific Solutions
IndustryEducation
Project Cost$500,000+
DurationSep 2025 – Apr 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Scandia Digital AB is an established Education organisation headquartered in Gothenburg, Sweden. My role as Head of Product Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Industry-Specific Solutions capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
End-to-end Industry-Specific Solutions delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Security posture transformed from a known liability to a competitive differentiator

Gustavo Ferreira / VP of Technology - Amazônia Digital Ltda
Verified
Apr 03, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.5
Quality
4.0
Schedule
4.0
Cost
4.5
Communication
Project TypeCybersecurity
IndustryConstruction
Project Cost$150,000 to $499,999
DurationJun 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Technology at Amazônia Digital Ltda I oversee technology investment and delivery across our Construction operations in São Paulo, Brazil. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Construction segment had changed and the compliance timeline was set by our regulator, not by us. The Cybersecurity changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The scope covered the full Cybersecurity lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
A trusted peer in the Construction sector had used them for a comparable Cybersecurity engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Cybersecurity depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Construction experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Cybersecurity work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

An honest assessment of where we were, followed by a credible plan for where we needed to go

Tobias Lindemann / Leiter Digitalisierung - Lindemann Industrie GmbH
Verified
Mar 08, 2026

Project summary: Lean manufacturing initiatives required real-time OEE data at the line level. Our existing systems could not provide it without significant manual aggregation.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
4.0
Quality
4.0
Schedule
4.5
Cost
4.0
Communication
Project TypeIT Consulting
IndustryManufacturing
Project Cost$500,000+
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Lindemann Industrie GmbH, a growth-stage Manufacturing business based in Berlin, Germany. As Leiter Digitalisierung my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
The scope covered the full IT Consulting lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

CI/CD pipeline that changed how we ship software

Matthew Harris / COO - Logistics International
Verified
May 29, 2025

Project summary: The project demanded deep technical expertise and a thorough understanding of our business domain.

The level of professionalism and technical excellence this team brought to our project was remarkable. They managed a complex, multi-stakeholder engagement with ease, kept all parties aligned, and delivered a product that has already exceeded our KPIs. Their attention to detail, willingness to go the extra mile, and genuine care for our success made this one of the best vendor relationships we have had in years.

PROS

Outstanding code quality, thorough documentation, smooth knowledge transfer, excellent post-launch support

CONS

Minor timezone overlap challenges early on, resolved quickly with async communication

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeDevOps Services
IndustryEnergy & Utilities
Project Cost$10,000 to $49,999
DurationAug 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We are a COO-led organisation operating in the Energy & Utilities sector. My role involves overseeing strategic technology decisions and vendor partnerships. We have been growing steadily and needed a trusted partner to help us scale our digital capabilities.
What specific problem or business challenge led you to hire this company?
Our primary challenge was modernising our Energy & Utilities operations through DevOps Services. Legacy systems were limiting our agility and we needed a solution that could scale with our growth ambitions and integrate with our existing infrastructure.
What services did the company provide for your project?
They delivered a comprehensive DevOps Services engagement covering requirements analysis, solution architecture, full-cycle development, QA testing, deployment, and post-launch support. The scope was well-defined and executed without scope creep.
Why did you choose this company over other providers you considered?
Their demonstrated expertise in DevOps Services and a strong portfolio of Energy & Utilities projects set them apart during our evaluation. The discovery call gave us confidence they truly understood our domain, not just the technology.
How clearly did the company understand your requirements and business goals?
Exceptionally well. They ran a structured discovery process, asked insightful questions, and produced a detailed requirements document that captured nuances we hadn't even articulated ourselves. That foundation made the entire project smoother.
How was your overall experience with their communication and project management?
Outstanding. We had a dedicated project manager, weekly status calls, a shared project board, and same-day responses to queries. There were no surprises — risks were flagged early and resolved before they became issues.
Did the company deliver the project on time and within your expected budget?
Yes, the project was delivered on the agreed date and within budget. Their estimates were realistic and they managed scope carefully, flagging any potential changes before they impacted the timeline or cost.
What tangible results or business impact have you seen since the project was completed?
Significant. Since go-live we have seen measurable improvements in operational efficiency, customer satisfaction scores have risen, and the solution has already paid back a substantial portion of the investment. The team built something we are genuinely proud of.
What did you like most about working with this company?
Their genuine investment in our success. They didn't just execute a spec — they brought ideas, challenged assumptions, and cared about the outcome as much as we did. The quality of the codebase and documentation also stood out.
Would you recommend this company to others, and would you work with them again?
Absolutely and without hesitation. We have already referred two colleagues, and we are actively scoping the next phase of work with them. They are our go-to partner for DevOps Services projects going forward.

Impressive IoT expertise — devices work flawlessly in production

Sophie Dubois / Innovation Lead - French Digital SARL
Verified
Jul 16, 2023

Project summary: We engaged them to build a comprehensive solution addressing our core operational challenges and growth objectives.

From the discovery workshop to the final handover, the experience was seamless. The team invested real effort in understanding our business goals before writing a single line of code, and that foundation paid dividends throughout. Every milestone was hit, every deliverable was polished, and the few issues that arose were resolved before we even had to ask. The solution has already delivered measurable ROI and we are planning our next engagement with them.

PROS

Innovative thinking, meticulous attention to detail, reliable delivery, transparent reporting

CONS

Minor timezone overlap challenges early on, resolved quickly with async communication

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeIoT Development
IndustryFood & Beverage
Project Cost$10,000 to $49,999
DurationMar 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We are a Innovation Lead-led organisation operating in the Food & Beverage sector. My role involves overseeing strategic technology decisions and vendor partnerships. We have been growing steadily and needed a trusted partner to help us scale our digital capabilities.
What specific problem or business challenge led you to hire this company?
Our primary challenge was modernising our Food & Beverage operations through IoT Development. Legacy systems were limiting our agility and we needed a solution that could scale with our growth ambitions and integrate with our existing infrastructure.
What services did the company provide for your project?
They delivered a comprehensive IoT Development engagement covering requirements analysis, solution architecture, full-cycle development, QA testing, deployment, and post-launch support. The scope was well-defined and executed without scope creep.
Why did you choose this company over other providers you considered?
Their demonstrated expertise in IoT Development and a strong portfolio of Food & Beverage projects set them apart during our evaluation. The discovery call gave us confidence they truly understood our domain, not just the technology.
How clearly did the company understand your requirements and business goals?
Exceptionally well. They ran a structured discovery process, asked insightful questions, and produced a detailed requirements document that captured nuances we hadn't even articulated ourselves. That foundation made the entire project smoother.
How was your overall experience with their communication and project management?
Outstanding. We had a dedicated project manager, weekly status calls, a shared project board, and same-day responses to queries. There were no surprises — risks were flagged early and resolved before they became issues.
Did the company deliver the project on time and within your expected budget?
Yes, the project was delivered on the agreed date and within budget. Their estimates were realistic and they managed scope carefully, flagging any potential changes before they impacted the timeline or cost.
What tangible results or business impact have you seen since the project was completed?
Significant. Since go-live we have seen measurable improvements in operational efficiency, customer satisfaction scores have risen, and the solution has already paid back a substantial portion of the investment. The team built something we are genuinely proud of.
What did you like most about working with this company?
Their genuine investment in our success. They didn't just execute a spec — they brought ideas, challenged assumptions, and cared about the outcome as much as we did. The quality of the codebase and documentation also stood out.
Would you recommend this company to others, and would you work with them again?
Absolutely and without hesitation. We have already referred two colleagues, and we are actively scoping the next phase of work with them. They are our go-to partner for IoT Development projects going forward.

Truly impressed with their expertise and commitment

Jennifer Lee / Managing Director - Nexus Ventures Ltd
Verified
Dec 20, 2022

Project summary: We set out to build an engaging e-learning platform that could serve thousands of students simultaneously.

From the discovery workshop to the final handover, the experience was seamless. The team invested real effort in understanding our business goals before writing a single line of code, and that foundation paid dividends throughout. Every milestone was hit, every deliverable was polished, and the few issues that arose were resolved before we even had to ask. The solution has already delivered measurable ROI and we are planning our next engagement with them.

PROS

Excellent communication, high-quality deliverables, on-time delivery, proactive problem-solving

CONS

Minor timezone overlap challenges early on, resolved quickly with async communication

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeEmbedded Systems Development
IndustryEducation
Project CostLess than $10,000
DurationOct 2024 – Mar 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We are a Managing Director-led organisation operating in the Education sector. My role involves overseeing strategic technology decisions and vendor partnerships. We have been growing steadily and needed a trusted partner to help us scale our digital capabilities.
What specific problem or business challenge led you to hire this company?
Our primary challenge was modernising our Education operations through Embedded Systems Development. Legacy systems were limiting our agility and we needed a solution that could scale with our growth ambitions and integrate with our existing infrastructure.
What services did the company provide for your project?
They delivered a comprehensive Embedded Systems Development engagement covering requirements analysis, solution architecture, full-cycle development, QA testing, deployment, and post-launch support. The scope was well-defined and executed without scope creep.
Why did you choose this company over other providers you considered?
Their demonstrated expertise in Embedded Systems Development and a strong portfolio of Education projects set them apart during our evaluation. The discovery call gave us confidence they truly understood our domain, not just the technology.
How clearly did the company understand your requirements and business goals?
Exceptionally well. They ran a structured discovery process, asked insightful questions, and produced a detailed requirements document that captured nuances we hadn't even articulated ourselves. That foundation made the entire project smoother.
How was your overall experience with their communication and project management?
Outstanding. We had a dedicated project manager, weekly status calls, a shared project board, and same-day responses to queries. There were no surprises — risks were flagged early and resolved before they became issues.
Did the company deliver the project on time and within your expected budget?
Yes, the project was delivered on the agreed date and within budget. Their estimates were realistic and they managed scope carefully, flagging any potential changes before they impacted the timeline or cost.
What tangible results or business impact have you seen since the project was completed?
Significant. Since go-live we have seen measurable improvements in operational efficiency, customer satisfaction scores have risen, and the solution has already paid back a substantial portion of the investment. The team built something we are genuinely proud of.
What did you like most about working with this company?
Their genuine investment in our success. They didn't just execute a spec — they brought ideas, challenged assumptions, and cared about the outcome as much as we did. The quality of the codebase and documentation also stood out.
Would you recommend this company to others, and would you work with them again?
Absolutely and without hesitation. We have already referred two colleagues, and we are actively scoping the next phase of work with them. They are our go-to partner for Embedded Systems Development projects going forward.

Company Info

Founded 2005
Employees 10 - 49
Hourly Rate $100 - $149
Client Rating 4.7/5 (6 reviews)

Rating Breakdown

Quality
4.8
Schedule
4.6
Cost
4.7
Communication
4.7