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Doodle

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4.2/5 (8 reviews)
+97126711640 info@doodletech.ae Visit Website

About Doodle

They have been around for ten years and they have served thousands of small, medium and large companies. But, our most important win is making you a happy, life-long customer. They provide you an ideal platform for current and prospective business owners to find opportunities and opportunities in the middle east. They have helped many businesses to grow their online brands.

Last updated May 13, 2026

Services

Mobile App Development Web Development VR App Development AR App Development Enterprise App Modernization Chat Bots & AI Development Ethereum Blockchain

Industries Served

Logistics & Supply Chain Sports & Fitness Travel & Hospitality Energy & Utilities Government & Public Sector Healthcare Insurance

Doodle Reviews

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Sales visibility we had been requesting for three years, delivered in fourteen weeks

Imogen Tanner / Head of Engineering - Outback Data Solutions
Verified
Feb 23, 2026

Project summary: Digital service standards required all citizen-facing applications to meet accessibility and performance benchmarks that our inherited systems failed. Remediation was not viable — we needed a replacement.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.0
Overall
4.0
Quality
4.0
Schedule
4.0
Cost
3.5
Communication
Project TypeCRM Development
IndustryGovernment & Public Sector
Project Cost$10,000 to $49,999
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Head of Engineering at Outback Data Solutions I oversee technology investment and delivery across our Government & Public Sector operations in Melbourne, Australia. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our CRM Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
Primarily CRM Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their CRM Development approach and the evidence base they provided — reference projects in Government & Public Sector contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Government & Public Sector experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Melbourne, Australia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the CRM Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Cloud migration completed without the chaos our previous attempt had produced

Abdullah Al-Shehri / Head of Innovation - Desert Tech Ventures
Verified
Feb 13, 2026

Project summary: Remote care had gone from an experiment to a core service line and our technology had not kept pace. We needed a robust, compliant telehealth platform in a timeline that the market would not wait for.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.0
Overall
4.0
Quality
3.5
Schedule
4.5
Cost
4.5
Communication
Project TypeCloud Services
IndustryHealthcare
Project Cost$150,000 to $499,999
DurationAug 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Desert Tech Ventures is an established Healthcare organisation headquartered in Riyadh, Saudi Arabia. My role as Head of Innovation covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Cloud Services capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
Primarily Cloud Services, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
A trusted peer in the Healthcare sector had used them for a comparable Cloud Services engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Cloud Services depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Cloud Services programme in the Healthcare space and will deliver against a serious brief, this is the team.

Smart infrastructure project that paid back the investment in under two quarters

Aarav Mehta / Chief Data Officer - Zenith FinServ Ltd
Verified
Jan 28, 2026

Project summary: Our actuarial models had outgrown the reporting infrastructure feeding them. Data latency was introducing risk into pricing decisions that the business had decided it could no longer accept.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.0
Overall
4.0
Quality
4.0
Schedule
3.5
Cost
3.5
Communication
Project TypeIoT Development
IndustryInsurance
Project CostLess than $10,000
DurationMay 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Zenith FinServ Ltd operates in the Insurance sector with headquarters in Bangalore, India. In my role as Chief Data Officer I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
The core engagement was IoT Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
A trusted peer in the Insurance sector had used them for a comparable IoT Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, IoT Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex IoT Development programme in the Insurance space and will deliver against a serious brief, this is the team.

Company Info

Founded N/A
Employees N/A
Hourly Rate N/A
Client Rating 4.2/5 (8 reviews)

Rating Breakdown

Quality
4.2
Schedule
4.1
Cost
4.2
Communication
4.1

FAQs

Can I just hire developers from Doodle to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Doodle, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, its listed capabilities span Enterprise App Modernization, Chat Bots & AI Development, Ethereum Blockchain, VR App Development and Web Development, and it has been operating since N/A.
Roughly how long does a project with Doodle take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of N/A professionals, Doodle can scale resources based on project urgency.
How do I actually get a real proposal out of Doodle instead of a generic reply?
The most reliable route is giving Doodle a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, it has experience across industries such as Sports & Fitness, Logistics & Supply Chain, Energy & Utilities, Government & Public Sector, Healthcare and Insurance, and its average project cost is reported at $5000000+.
Would Doodle be a good fit for an early-stage startup?
Generally, yes — companies like Doodle tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, its listed capabilities span Enterprise App Modernization, Chat Bots & AI Development, Ethereum Blockchain, VR App Development and Web Development, and it reports a team size of N/A professionals.
What makes Doodle worth considering over other options?
What tends to set Doodle apart usually comes down to some mix of technical depth, relevant industry experience, how clients describe working with them, their development approach, communication habits, and whether they can actually deliver something that scales. Founded in N/A, the company has built a track record of delivering projects across various industries.
What kinds of industries has Doodle actually built for?
Doodle has delivered projects across a range of different industries, including Sports & Fitness, Logistics & Supply Chain, Energy & Utilities, Government & Public Sector, Healthcare and Insurance.
Will Doodle sign an NDA before we even discuss the project in detail?
Most professional shops, including Doodle, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has experience across industries such as Sports & Fitness, Logistics & Supply Chain, Energy & Utilities, Government & Public Sector, Healthcare and Insurance, and it has been operating since N/A.
Can Doodle take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Doodle — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Sports & Fitness, Logistics & Supply Chain, Energy & Utilities, Government & Public Sector, Healthcare and Insurance, and it reports a team size of N/A professionals.
What happens with Doodle after the project actually launches?
Like most established software teams, Doodle typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, its listed capabilities span Enterprise App Modernization, Chat Bots & AI Development, Ethereum Blockchain, VR App Development and Web Development, and it reports a team size of N/A professionals.

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