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Ellell & co.

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4.5/5 (8 reviews)
+13134442507 hello@ellell.co Visit Website

About Ellell & co.

They offer website maintenance, ongoing service packages, and custom training for your team. They have a passion for teaching, mentoring and helping small businesses take ownership of their online presence. They have got your back, so you can confidently maintain the company website, and avoid costly mistakes. Ellell & co. is good to allow you a roots funding, development and a mentorship assistance for developing a scalable app.

Last updated May 13, 2026

Services

Mobile App Development Web Development App Marketing

Industries Served

Insurance Mining & Metals Government & Public Sector Energy & Utilities Legal Services Education Food & Beverage Information Technology

Ellell & co. Reviews

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Full-funnel programme that turned marketing from a cost argument into a revenue conversation

Bram de Vries / Chief Technology Officer - Windmill Tech BV
Verified
Mar 03, 2026

Project summary: Our legacy LMS had been built for a classroom-first world. Hybrid delivery had exposed its limitations and student satisfaction scores had reflected that for two consecutive years.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
5.0
Quality
4.5
Schedule
4.0
Cost
5.0
Communication
Project TypeDigital Marketing
IndustryEducation
Project Cost$50,000 to $149,999
DurationFeb 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Windmill Tech BV, a growth-stage Education business based in Amsterdam, Netherlands. As Chief Technology Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Digital Marketing capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
End-to-end Digital Marketing delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Amsterdam, Netherlands and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

User research that uncovered friction we had stopped noticing because it was always there

Gustavo Ferreira / VP of Technology - Amazônia Digital Ltda
Verified
Feb 04, 2026

Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Communication
Project TypeUI/UX Design
IndustryFood & Beverage
Project Cost$10,000 to $49,999
DurationMar 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Amazônia Digital Ltda, a growth-stage Food & Beverage business based in São Paulo, Brazil. As VP of Technology my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant UI/UX Design investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily UI/UX Design, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
A trusted peer in the Food & Beverage sector had used them for a comparable UI/UX Design engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, UI/UX Design depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between São Paulo, Brazil and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the UI/UX Design work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Food & Beverage sector looking for UI/UX Design expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

An app our customers return to daily — the engagement numbers speak for themselves

Rupert Ashford / Director of eCommerce - Hargrove Retail PLC
Verified
Jan 06, 2026

Project summary: Rapid growth had created a skills gap on the platform engineering side of our business. We needed an experienced partner to close that gap while our internal team scaled, without compromising quality or timeline.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5
Overall
4.0
Quality
4.5
Schedule
4.5
Cost
5.0
Communication
Project TypeMobile App Development
IndustryInformation Technology
Project Cost$150,000 to $499,999
DurationJul 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Hargrove Retail PLC is an established Information Technology organisation headquartered in Manchester, UK. My role as Director of eCommerce covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Information Technology market but lacked the engineering depth internally to execute it. The Mobile App Development requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
The core engagement was Mobile App Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
A trusted peer in the Information Technology sector had used them for a comparable Mobile App Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Mobile App Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Information Technology network — in both cases to peers facing Mobile App Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Company Info

Founded 2014
Employees 2 - 9
Hourly Rate $100 - $149
Client Rating 4.5/5 (8 reviews)

Rating Breakdown

Quality
4.5
Schedule
4.3
Cost
4.7
Communication
4.7

FAQs

What happens with Ellell & co. after the project actually launches?
Like most established software teams, Ellell & co. typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, it has experience across industries such as Food & Beverage, Insurance, Information Technology, Legal Services, Mining & Metals and Education, and its typical hourly rate is around $100 - $149.
What's the easiest way to actually get in touch with Ellell & co.?
Most businesses reach Ellell & co. through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, its listed capabilities span App Marketing, Web Development and Mobile App Development, and it has experience across industries such as Food & Beverage, Insurance, Information Technology, Legal Services, Mining & Metals and Education.
What are the actual contract options if I want to work with Ellell & co.?
Most companies structured like Ellell & co. give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, its listed capabilities span App Marketing, Web Development and Mobile App Development, and its typical hourly rate is around $100 - $149.
What does Ellell & co.'s actual delivery process look like week to week?
Ellell & co. generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, its listed capabilities span App Marketing, Web Development and Mobile App Development, and its average project cost is reported at $10000+.
What kinds of industries has Ellell & co. actually built for?
Ellell & co. has delivered projects across a range of different industries, including Food & Beverage, Insurance, Information Technology, Legal Services, Mining & Metals and Education.
What should I expect to pay to work with Ellell & co.?
What Ellell & co. charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Ellell & co.'s typical hourly rate is around $100 - $149, with an average project cost of $10000+.
Does Ellell & co. only work locally, or take on clients elsewhere too?
Ellell & co. isn't necessarily limited to one region and may take on clients across several countries, depending on market demand and business partnerships.
What kind of software work does Ellell & co. take on?
Ellell & co. typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include App Marketing, Web Development and Mobile App Development.
Can I just hire developers from Ellell & co. to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Ellell & co., where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, its listed capabilities span App Marketing, Web Development and Mobile App Development, and its average project cost is reported at $10000+.

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