About End Point

End Point was established in New York as a full-service software consultancy. They develop software designed for the way you really work. Their custom solutions provide value and intelligence to your business. They provide real, correct security to their clients. They help companies develop their support and software apps. Their support is given by a team of masters crossing the globe.

Last updated May 13, 2026

Services

Mobile App Development VR App Development Wearable App Development Custom Software Development Chat Bots & AI Development iPhone App Development Supply Chain Blockchain Ethereum Blockchain

Industries Served

Logistics & Supply Chain Government & Public Sector Agriculture Fashion & Apparel Construction Information Technology

End Point Reviews

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Technically rigorous, commercially grounded, and a genuine pleasure to work with

Abdullah Al-Shehri / Head of Innovation - Desert Tech Ventures
Verified
Jan 20, 2026

Project summary: As a technology business ourselves we apply the same scrutiny to our vendor selection that our clients apply to us. We needed a delivery partner who could meet a standard we would be comfortable being measured against.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
4.0
Quality
4.0
Schedule
4.0
Cost
3.5
Communication
Project TypePOS System Development
IndustryInformation Technology
Project Cost$150,000 to $499,999
DurationJun 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Head of Innovation at Desert Tech Ventures I oversee technology investment and delivery across our Information Technology operations in Riyadh, Saudi Arabia. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant POS System Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
End-to-end POS System Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the POS System Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Information Technology network — in both cases to peers facing POS System Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Company Info

Founded 1995
Employees 50 - 249
Hourly Rate $100 - $149
Client Rating 4.4/5 (6 reviews)

Rating Breakdown

Quality
4.7
Schedule
4.5
Cost
4.5
Communication
4.1

FAQs

What kinds of industries has End Point actually built for?
End Point has delivered projects across a range of different industries, including Logistics & Supply Chain, Construction, Information Technology, Fashion & Apparel, Government & Public Sector and Agriculture.
How do I actually get a real proposal out of End Point instead of a generic reply?
The most reliable route is giving End Point a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, its listed capabilities span iPhone App Development, Chat Bots & AI Development, Ethereum Blockchain, Custom Software Development and Wearable App Development, and its average project cost is reported at $5000000+.
What should I actually be looking at when comparing a company like End Point to others?
When you're weighing up a software partner such as End Point, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, its listed capabilities span iPhone App Development, Chat Bots & AI Development, Ethereum Blockchain, Custom Software Development and Wearable App Development, and it reports a team size of 50 - 249 professionals.
What's the easiest way to actually get in touch with End Point?
Most businesses reach End Point through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, it has experience across industries such as Logistics & Supply Chain, Construction, Information Technology, Fashion & Apparel, Government & Public Sector and Agriculture, and it has been operating since 1995.
Can I just hire developers from End Point to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like End Point, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Logistics & Supply Chain, Construction, Information Technology, Fashion & Apparel, Government & Public Sector and Agriculture, and its listed capabilities span iPhone App Development, Chat Bots & AI Development, Ethereum Blockchain, Custom Software Development and Wearable App Development.
Has End Point actually shipped a SaaS product before?
It's a common line of work for a company like End Point — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, it has experience across industries such as Logistics & Supply Chain, Construction, Information Technology, Fashion & Apparel, Government & Public Sector and Agriculture, and its listed capabilities span iPhone App Development, Chat Bots & AI Development, Ethereum Blockchain, Custom Software Development and Wearable App Development.
What are the actual contract options if I want to work with End Point?
Most companies structured like End Point give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, it has experience across industries such as Logistics & Supply Chain, Construction, Information Technology, Fashion & Apparel, Government & Public Sector and Agriculture, and its average project cost is reported at $5000000+.
Will End Point sign an NDA before we even discuss the project in detail?
Most professional shops, including End Point, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has experience across industries such as Logistics & Supply Chain, Construction, Information Technology, Fashion & Apparel, Government & Public Sector and Agriculture, and its average project cost is reported at $5000000+.
Does End Point only work locally, or take on clients elsewhere too?
End Point isn't necessarily limited to one region and may take on clients across several countries, depending on market demand and business partnerships.
Can End Point take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like End Point — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Logistics & Supply Chain, Construction, Information Technology, Fashion & Apparel, Government & Public Sector and Agriculture, and it has been operating since 1995.