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Friendly Design Co

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4.2/5 (7 reviews)
+14029155086 someone@friendlydesign.co Visit Website

About Friendly Design Co

Their award-winning partners and associates bring interdisciplinary creative skills to an array of design, communications, and interactive projects. They create delightful experiences for both you and your audiences and design the best possible solution to the challenge at hand. Friendly Design Co is a leading web and mobile app development company.

Last updated May 13, 2026

Services

Mobile App Development Web Development App Marketing

Industries Served

Healthcare Education Aerospace & Defense Retail & E-commerce Human Resources Sports & Fitness

Friendly Design Co Reviews

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Blockchain expertise that came with clear explanations, not just technical jargon

Bilal Chaudhry / Co-Founder & CTO - Indus Software House
Verified
Jan 11, 2026

Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
4.0
Quality
4.0
Schedule
4.0
Cost
4.0
Communication
Project TypeBlockchain Development
IndustryHuman Resources
Project Cost$500,000+
DurationMar 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Indus Software House operates in the Human Resources sector with headquarters in Islamabad, Pakistan. In my role as Co-Founder & CTO I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Blockchain Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
The core engagement was Blockchain Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Human Resources experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Blockchain Development programme in the Human Resources space and will deliver against a serious brief, this is the team.

Technically rigorous, commercially grounded, and a genuine pleasure to work with

Tobias Lindemann / Leiter Digitalisierung - Lindemann Industrie GmbH
Verified
Jan 02, 2026

Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5
Overall
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Communication
Project TypeEmbedded Systems Development
IndustrySports & Fitness
Project CostLess than $10,000
DurationMay 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Leiter Digitalisierung at Lindemann Industrie GmbH I oversee technology investment and delivery across our Sports & Fitness operations in Berlin, Germany. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Embedded Systems Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The scope covered the full Embedded Systems Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Sports & Fitness experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Berlin, Germany and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Embedded Systems Development programme in the Sports & Fitness space and will deliver against a serious brief, this is the team.

Company Info

Founded 2012
Employees 2 - 9
Hourly Rate $100 - $149
Client Rating 4.2/5 (7 reviews)

Rating Breakdown

Quality
4.4
Schedule
4.2
Cost
4.5
Communication
4.3

FAQs

What does Friendly Design Co's actual delivery process look like week to week?
Friendly Design Co generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, its listed capabilities span App Marketing, Web Development and Mobile App Development, and it reports a team size of 2 - 9 professionals.
Does Friendly Design Co only work locally, or take on clients elsewhere too?
Friendly Design Co isn't necessarily limited to one region and may take on clients across several countries, depending on market demand and business partnerships.
Roughly how long does a project with Friendly Design Co take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 2 - 9 professionals, Friendly Design Co can scale resources based on project urgency.
What should I actually be looking at when comparing a company like Friendly Design Co to others?
When you're weighing up a software partner such as Friendly Design Co, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, its listed capabilities span App Marketing, Web Development and Mobile App Development, and its average project cost is reported at $100000+.
Would Friendly Design Co be a good fit for an early-stage startup?
Generally, yes — companies like Friendly Design Co tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, its listed capabilities span App Marketing, Web Development and Mobile App Development, and it has been operating since 2012.
Does Friendly Design Co actually build with AI, or just talk about it?
Plenty of modern software teams, Friendly Design Co included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has experience across industries such as Retail & E-commerce, Human Resources, Education, Sports & Fitness, Healthcare and Aerospace & Defense, and its listed capabilities span App Marketing, Web Development and Mobile App Development.
What happens with Friendly Design Co after the project actually launches?
Like most established software teams, Friendly Design Co typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, it has experience across industries such as Retail & E-commerce, Human Resources, Education, Sports & Fitness, Healthcare and Aerospace & Defense, and its listed capabilities span App Marketing, Web Development and Mobile App Development.
What makes Friendly Design Co worth considering over other options?
What tends to set Friendly Design Co apart usually comes down to some mix of technical depth, relevant industry experience, how clients describe working with them, their development approach, communication habits, and whether they can actually deliver something that scales. Founded in 2012, the company has built a track record of delivering projects across various industries.
Can Friendly Design Co take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Friendly Design Co — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Retail & E-commerce, Human Resources, Education, Sports & Fitness, Healthcare and Aerospace & Defense, and its typical hourly rate is around $100 - $149.

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