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Groove

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4.7/5 (6 reviews)
+18005649826 chris@gotgroove.com Visit Website

About Groove

Groove is a team of designers, marketers, and developers obsessed with helping you drive revenue. Together, they build strategies and digital experiences that fuel your success. They design websites and inbound marketing campaigns that convert your traffic into revenue. They produce results and guarantee that their clients stay satisfied with their results.

Last updated May 13, 2026

Services

Mobile App Development Web Development Chat Bots & AI Development

Industries Served

Energy & Utilities Advertising & Marketing Insurance Retail & E-commerce Legal Services Construction

Groove Reviews

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A QA partner who treated our product quality as a personal responsibility

Ji-Woo Park / VP of Engineering - Seoul Digital Corp
Verified
Feb 06, 2026

Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.5
Overall
4.5
Quality
4.0
Schedule
5.0
Cost
5.0
Communication
Project TypeQuality Assurance & Testing
IndustryConstruction
Project Cost$150,000 to $499,999
DurationJan 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Seoul Digital Corp is an established Construction organisation headquartered in Seoul, South Korea. My role as VP of Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Construction market but lacked the engineering depth internally to execute it. The Quality Assurance & Testing requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
Primarily Quality Assurance & Testing, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Construction sector looking for Quality Assurance & Testing expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Company Info

Founded 2007
Employees 10 - 49
Hourly Rate $150 - $199
Client Rating 4.7/5 (6 reviews)

Rating Breakdown

Quality
4.7
Schedule
4.5
Cost
4.9
Communication
4.6

FAQs

What should I expect to pay to work with Groove?
What Groove charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Groove's typical hourly rate is around $150 - $199, with an average project cost of $5000000+.
Does Groove actually build with AI, or just talk about it?
Plenty of modern software teams, Groove included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, its listed capabilities span Chat Bots & AI Development, Web Development and Mobile App Development, and its typical hourly rate is around $150 - $199.
What's actually in Groove's technical toolkit?
The exact stack shifts by project, but Groove commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, its listed capabilities span Chat Bots & AI Development, Web Development and Mobile App Development, and it has been operating since 2007.
What does Groove's actual delivery process look like week to week?
Groove generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, its listed capabilities span Chat Bots & AI Development, Web Development and Mobile App Development, and it has experience across industries such as Retail & E-commerce, Legal Services, Energy & Utilities, Insurance, Construction and Advertising & Marketing.
Can Groove take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Groove — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Retail & E-commerce, Legal Services, Energy & Utilities, Insurance, Construction and Advertising & Marketing, and its average project cost is reported at $5000000+.
Does Groove only work locally, or take on clients elsewhere too?
Groove isn't necessarily limited to one region and may take on clients across several countries, depending on market demand and business partnerships.
Has Groove actually shipped a SaaS product before?
It's a common line of work for a company like Groove — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, it has experience across industries such as Retail & E-commerce, Legal Services, Energy & Utilities, Insurance, Construction and Advertising & Marketing, and its listed capabilities span Chat Bots & AI Development, Web Development and Mobile App Development.
Can I just hire developers from Groove to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Groove, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, its listed capabilities span Chat Bots & AI Development, Web Development and Mobile App Development, and its typical hourly rate is around $150 - $199.
What should I actually be looking at when comparing a company like Groove to others?
When you're weighing up a software partner such as Groove, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, its listed capabilities span Chat Bots & AI Development, Web Development and Mobile App Development, and its typical hourly rate is around $150 - $199.
Roughly how long does a project with Groove take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 10 - 49 professionals, Groove can scale resources based on project urgency.

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