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Lamar Advertising

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4.6/5 (8 reviews)
+12259261000 hello@lamar.com Visit Website

About Lamar Advertising

Lamar Advertising Company is one of the largest outdoor advertising companies in the world. Lamar offers advertisers a variety of billboard, interstate logo, and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. They cover all phases of software development using the latest technologies and frameworks, and they quickly set to their client’ demands.

Last updated May 13, 2026

Services

Mobile App Development Web Development

Industries Served

Financial Services Telecommunications Fashion & Apparel Pharmaceuticals & Biotechnology Government & Public Sector Media & Entertainment Sports & Fitness Gaming & Gambling

Lamar Advertising Reviews

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A QA partner who treated our product quality as a personal responsibility

Flynn Buchanan / GM of Technology - Pacific Rim Commerce Group
Verified
Feb 25, 2026

Project summary: Our audience data was fragmented across eight tools with no single identity layer. Personalisation had become impossible without first solving the data foundation.

We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5
Overall
4.5
Quality
4.5
Schedule
4.0
Cost
5.0
Communication
Project TypeQuality Assurance & Testing
IndustryMedia & Entertainment
Project Cost$150,000 to $499,999
DurationAug 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Pacific Rim Commerce Group operates in the Media & Entertainment sector with headquarters in Perth, Australia. In my role as GM of Technology I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Media & Entertainment segment had changed and the compliance timeline was set by our regulator, not by us. The Quality Assurance & Testing changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
Primarily Quality Assurance & Testing, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Quality Assurance & Testing approach and the evidence base they provided — reference projects in Media & Entertainment contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Media & Entertainment experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Media & Entertainment sector looking for Quality Assurance & Testing expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Machine learning in production that the board could see working within eight weeks

Erik Lindqvist / Chief Technology Officer - Nordic Cloud AB
Verified
Feb 09, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5
Overall
4.0
Quality
5.0
Schedule
4.0
Cost
4.5
Communication
Project TypeAI & Machine Learning
IndustrySports & Fitness
Project Cost$50,000 to $149,999
DurationAug 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Nordic Cloud AB, a growth-stage Sports & Fitness business based in Stockholm, Sweden. As Chief Technology Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Sports & Fitness market but lacked the engineering depth internally to execute it. The AI & Machine Learning requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
End-to-end AI & Machine Learning delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their AI & Machine Learning approach and the evidence base they provided — reference projects in Sports & Fitness contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Stockholm, Sweden and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Single source of truth delivered — if you know how rare that is, you understand why we are impressed

Ji-Woo Park / VP of Engineering - Seoul Digital Corp
Verified
Jan 03, 2026

Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.0
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypeData & Analytics
IndustryGaming & Gambling
Project Cost$10,000 to $49,999
DurationSep 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Seoul Digital Corp is an established Gaming & Gambling organisation headquartered in Seoul, South Korea. My role as VP of Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Data & Analytics capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The scope covered the full Data & Analytics lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Seoul, South Korea and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Data & Analytics work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Gaming & Gambling sector looking for Data & Analytics expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Company Info

Founded N/A
Employees 1000+
Hourly Rate $100 - $149
Client Rating 4.6/5 (8 reviews)

Rating Breakdown

Quality
4.5
Schedule
4.7
Cost
4.6
Communication
4.7

FAQs

Can I just hire developers from Lamar Advertising to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Lamar Advertising, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Media & Entertainment, Sports & Fitness, Government & Public Sector, Financial Services, Fashion & Apparel and Telecommunications, and its average project cost is reported at $2500000+.
Is Lamar Advertising more of an offshore setup or a local team?
That depends on where Lamar Advertising is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, its listed capabilities span Web Development and Mobile App Development, and its average project cost is reported at $2500000+.
What happens with Lamar Advertising after the project actually launches?
Like most established software teams, Lamar Advertising typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, its listed capabilities span Web Development and Mobile App Development, and it has experience across industries such as Media & Entertainment, Sports & Fitness, Government & Public Sector, Financial Services, Fashion & Apparel and Telecommunications.
What's the easiest way to actually get in touch with Lamar Advertising?
Most businesses reach Lamar Advertising through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, it has experience across industries such as Media & Entertainment, Sports & Fitness, Government & Public Sector, Financial Services, Fashion & Apparel and Telecommunications, and its listed capabilities span Web Development and Mobile App Development.
Roughly how long does a project with Lamar Advertising take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 1000+ professionals, Lamar Advertising can scale resources based on project urgency.
Will Lamar Advertising sign an NDA before we even discuss the project in detail?
Most professional shops, including Lamar Advertising, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has experience across industries such as Media & Entertainment, Sports & Fitness, Government & Public Sector, Financial Services, Fashion & Apparel and Telecommunications, and its average project cost is reported at $2500000+.
What should I expect to pay to work with Lamar Advertising?
What Lamar Advertising charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Lamar Advertising's typical hourly rate is around $100 - $149, with an average project cost of $2500000+.
How do I actually get a real proposal out of Lamar Advertising instead of a generic reply?
The most reliable route is giving Lamar Advertising a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, its listed capabilities span Web Development and Mobile App Development, and its typical hourly rate is around $100 - $149.
What should I actually be looking at when comparing a company like Lamar Advertising to others?
When you're weighing up a software partner such as Lamar Advertising, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has experience across industries such as Media & Entertainment, Sports & Fitness, Government & Public Sector, Financial Services, Fashion & Apparel and Telecommunications, and it has been operating since N/A.

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