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new target, inc.

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4.1/5 (8 reviews)
+17035483433 web@newtarget.com Visit Website

About new target, inc.

They have highly specialized experience integrating websites with an organization's association management, customer relationship, or constituent outreach software to create a meaningful, seamless user experience. Their mission is to give a high-quality service to transform your marketing ideas into cutting-edge IT solutions delivered on time. Their team has experience of making websites of any complexity.

Last updated May 13, 2026

Services

Mobile App Development Web Development VR App Development AR App Development Enterprise App Modernization App Marketing iPhone App Development Crypto Exchange Development

Industries Served

Events & Event Management Fashion & Apparel Advertising & Marketing Gaming & Gambling Real Estate Telecommunications

new target, inc. Reviews

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An honest assessment of where we were, followed by a credible plan for where we needed to go

Aoife Brennan / VP of Product Engineering - Emerald Digital Ltd
Verified
Jan 29, 2026

Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.0
Overall
3.5
Quality
4.0
Schedule
4.0
Cost
4.0
Communication
Project TypeIT Consulting
IndustryEvents & Event Management
Project Cost$10,000 to $49,999
DurationApr 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Product Engineering at Emerald Digital Ltd I oversee technology investment and delivery across our Events & Event Management operations in Dublin, UK. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our IT Consulting capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
End-to-end IT Consulting delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

IT partner embedded deeply enough to understand our business, not just our ticket queue

Shreya Krishnaswamy / VP of Product - Luminar Tech Pvt Ltd
Verified
Jan 12, 2026

Project summary: Digital-first buyer behaviour had made our property search experience a genuine competitive liability. We needed it to match the quality of the portfolio it was representing.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5
Overall
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Communication
Project TypeIT Managed Services
IndustryReal Estate
Project CostLess than $10,000
DurationJun 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Product at Luminar Tech Pvt Ltd I oversee technology investment and delivery across our Real Estate operations in Hyderabad, India. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant IT Managed Services investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
End-to-end IT Managed Services delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
A trusted peer in the Real Estate sector had used them for a comparable IT Managed Services engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, IT Managed Services depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Real Estate experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Real Estate sector looking for IT Managed Services expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

The outcome we specified, delivered the way we needed it, by people we would hire again

Danielle Westbrook / Chief Digital Officer - BlueSky Retail Holdings
Verified
Jan 12, 2026

Project summary: B2B customer churn was concentrated among accounts that had complained about portal usability. We needed a complete redesign of the self-service experience before the next contract renewal cycle.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.0
Overall
4.5
Quality
4.0
Schedule
4.5
Cost
3.5
Communication
Project TypePOS System Development
IndustryTelecommunications
Project Cost$500,000+
DurationJun 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at BlueSky Retail Holdings, a growth-stage Telecommunications business based in Chicago, USA. As Chief Digital Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
The core engagement was POS System Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Telecommunications experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex POS System Development programme in the Telecommunications space and will deliver against a serious brief, this is the team.

Company Info

Founded 1998
Employees 50 - 249
Hourly Rate $100 - $149
Client Rating 4.1/5 (8 reviews)

Rating Breakdown

Quality
4.1
Schedule
4.0
Cost
4.1
Communication
4.0

FAQs

Does new target, inc. only work locally, or take on clients elsewhere too?
new target, inc. isn't necessarily limited to one region and may take on clients across several countries, depending on market demand and business partnerships.
Will new target, inc. sign an NDA before we even discuss the project in detail?
Most professional shops, including new target, inc., expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, its listed capabilities span Crypto Exchange Development, iPhone App Development, Enterprise App Modernization, VR App Development and App Marketing, and it reports a team size of 50 - 249 professionals.
What does new target, inc.'s actual delivery process look like week to week?
new target, inc. generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, it has experience across industries such as Advertising & Marketing, Events & Event Management, Telecommunications, Real Estate, Gaming & Gambling and Fashion & Apparel, and its typical hourly rate is around $100 - $149.
How do I actually get a real proposal out of new target, inc. instead of a generic reply?
The most reliable route is giving new target, inc. a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, it has experience across industries such as Advertising & Marketing, Events & Event Management, Telecommunications, Real Estate, Gaming & Gambling and Fashion & Apparel, and its typical hourly rate is around $100 - $149.
Has new target, inc. actually shipped a SaaS product before?
It's a common line of work for a company like new target, inc. — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, it has experience across industries such as Advertising & Marketing, Events & Event Management, Telecommunications, Real Estate, Gaming & Gambling and Fashion & Apparel, and its listed capabilities span Crypto Exchange Development, iPhone App Development, Enterprise App Modernization, VR App Development and App Marketing.
Does new target, inc. actually build with AI, or just talk about it?
Plenty of modern software teams, new target, inc. included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, its listed capabilities span Crypto Exchange Development, iPhone App Development, Enterprise App Modernization, VR App Development and App Marketing, and it reports a team size of 50 - 249 professionals.
What makes new target, inc. worth considering over other options?
What tends to set new target, inc. apart usually comes down to some mix of technical depth, relevant industry experience, how clients describe working with them, their development approach, communication habits, and whether they can actually deliver something that scales. Founded in 1998, the company has built a track record of delivering projects across various industries.
What happens with new target, inc. after the project actually launches?
Like most established software teams, new target, inc. typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, it has experience across industries such as Advertising & Marketing, Events & Event Management, Telecommunications, Real Estate, Gaming & Gambling and Fashion & Apparel, and its typical hourly rate is around $100 - $149.
What kind of software work does new target, inc. take on?
new target, inc. typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include Crypto Exchange Development, iPhone App Development, Enterprise App Modernization, VR App Development and App Marketing.

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