About Reflx

They develop web and mobile apps and they have more than 13 years of experience with design, programming and technical project management for both large and small clients. They develop polished products from ideas, yours and ours - from online accounting software to iPad games. They follow strong opinions and work according to a unique methodology to produce the best results to decrease the budget for development and its timeline.

Last updated May 13, 2026

Services

Mobile App Development Web Development UI-UX Design Web Design

Industries Served

Government & Public Sector Advertising & Marketing Insurance Agriculture Retail & E-commerce

Reflx Reviews

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End-to-end IoT solution with firmware, cloud, and dashboard that all actually talk to each other

Tobias Lindemann / Leiter Digitalisierung - Lindemann Industrie GmbH
Verified
Feb 20, 2026

Project summary: Customer expectations had reset and our conversion funnel data showed precisely where we were losing them. We needed a commerce platform capable of delivering the experience our competitors already had.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.0
Overall
4.5
Quality
3.5
Schedule
4.5
Cost
4.0
Communication
Project TypeIoT Development
IndustryRetail & E-commerce
Project Cost$500,000+
DurationOct 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Leiter Digitalisierung at Lindemann Industrie GmbH I oversee technology investment and delivery across our Retail & E-commerce operations in Berlin, Germany. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant IoT Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily IoT Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Retail & E-commerce network — in both cases to peers facing IoT Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Company Info

Founded 2013
Employees 2 - 9
Hourly Rate $100 - $149
Client Rating 4.3/5 (6 reviews)

Rating Breakdown

Quality
4.4
Schedule
4.2
Cost
4.4
Communication
4.1

FAQs

What kinds of industries has Reflx actually built for?
Reflx has delivered projects across a range of different industries, including Advertising & Marketing, Agriculture, Government & Public Sector, Insurance and Retail & E-commerce.
Can Reflx take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Reflx — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has served clients in Denmark, and it has been operating since 2013.
Will Reflx sign an NDA before we even discuss the project in detail?
Most professional shops, including Reflx, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and its typical hourly rate is around $100 - $149.
Does Reflx actually build with AI, or just talk about it?
Plenty of modern software teams, Reflx included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has served clients in Denmark, and its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development.
What are the actual contract options if I want to work with Reflx?
Most companies structured like Reflx give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, it has served clients in Denmark, and its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development.
Is Reflx more of an offshore setup or a local team?
That depends on where Reflx is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, it has experience across industries such as Advertising & Marketing, Agriculture, Government & Public Sector, Insurance and Retail & E-commerce, and it reports a team size of 2 - 9 professionals.
What kind of software work does Reflx take on?
Reflx typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include Mobile App Development, UI-UX Design, Web Design and Web Development.
Does Reflx only work locally, or take on clients elsewhere too?
Reflx isn't necessarily limited to one region and may take on clients across several countries, including Denmark, depending on market demand and business partnerships.
Can I just hire developers from Reflx to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Reflx, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Advertising & Marketing, Agriculture, Government & Public Sector, Insurance and Retail & E-commerce, and it reports a team size of 2 - 9 professionals.
Has Reflx actually shipped a SaaS product before?
It's a common line of work for a company like Reflx — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and it has experience across industries such as Advertising & Marketing, Agriculture, Government & Public Sector, Insurance and Retail & E-commerce.