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Somo

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4.6/5 (6 reviews)
+6566323551 marketing@somoglobal.com Visit Website

About Somo

Their focus is on producing solutions for both clients and employees. They focus on raising barriers & friction from the customer and employee journey to re-engineer the whole experience. They have produced & structured their teams around a set of archetypal roles that have developed by providing hundreds of world-class products. They have developed & structured their teams around a set of archetypal roles that have developed by releasing lots of world-class products.

Last updated May 13, 2026

Services

Mobile App Development Web Development Enterprise App Modernization

Industries Served

Automotive Travel & Hospitality Insurance Fashion & Apparel Environmental Services Food & Beverage

Somo Reviews

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Responsive, accessible, and fast — every standard met, every deadline hit

Omar Al-Farsi / Chief Technology Officer - Falcon Digital Ventures
Verified
Feb 15, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
4.5
Quality
4.0
Schedule
4.5
Cost
4.5
Communication
Project TypeWeb Development
IndustryFood & Beverage
Project Cost$50,000 to $149,999
DurationAug 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Falcon Digital Ventures, a growth-stage Food & Beverage business based in Dubai, UAE. As Chief Technology Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Food & Beverage market but lacked the engineering depth internally to execute it. The Web Development requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
Primarily Web Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Web Development approach and the evidence base they provided — reference projects in Food & Beverage contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Food & Beverage experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Dubai, UAE and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Company Info

Founded 2009
Employees 50 - 249
Hourly Rate $150 - $199
Client Rating 4.6/5 (6 reviews)

Rating Breakdown

Quality
4.7
Schedule
4.5
Cost
4.7
Communication
4.6

FAQs

Will Somo sign an NDA before we even discuss the project in detail?
Most professional shops, including Somo, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, its listed capabilities span Enterprise App Modernization, Mobile App Development and Web Development, and its typical hourly rate is around $150 - $199.
What kind of software work does Somo take on?
Somo typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include Enterprise App Modernization, Mobile App Development and Web Development.
Is Somo more of an offshore setup or a local team?
That depends on where Somo is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, it has served clients in Singapore, and its listed capabilities span Enterprise App Modernization, Mobile App Development and Web Development.
What should I expect to pay to work with Somo?
What Somo charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Somo's typical hourly rate is around $150 - $199, with an average project cost of $10000+.
Has Somo actually shipped a SaaS product before?
It's a common line of work for a company like Somo — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, its listed capabilities span Enterprise App Modernization, Mobile App Development and Web Development, and it has experience across industries such as Insurance, Automotive, Travel & Hospitality, Food & Beverage, Fashion & Apparel and Environmental Services.
Can Somo take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Somo — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has served clients in Singapore, and its average project cost is reported at $10000+.
What does Somo's actual delivery process look like week to week?
Somo generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, it has experience across industries such as Insurance, Automotive, Travel & Hospitality, Food & Beverage, Fashion & Apparel and Environmental Services, and its average project cost is reported at $10000+.
What's the easiest way to actually get in touch with Somo?
Most businesses reach Somo through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, its listed capabilities span Enterprise App Modernization, Mobile App Development and Web Development, and it has been operating since 2009.
Does Somo only work locally, or take on clients elsewhere too?
Somo isn't necessarily limited to one region and may take on clients across several countries, including Singapore, depending on market demand and business partnerships.
How do I actually get a real proposal out of Somo instead of a generic reply?
The most reliable route is giving Somo a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, its listed capabilities span Enterprise App Modernization, Mobile App Development and Web Development, and it reports a team size of 50 - 249 professionals.

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