Custom Website Development – Is It The Right Approach For Your Brand?

Infographic | 01-07-2021 | Fullestop

custom website development – is it the right approach for your brand

The custom web development is based on the unique business requirement that you have. It results in the creation of something entirely new, developed according to a custom framework or coding standards, by hand-picked technologies and custom elements. It entails much more work and experience as opposed to using readymade templates for your site design. Custom website design tends to be pricier because it requires a lot more time than readymade template systems. And yet many businesses choose custom web design even if they have tighter budgets; especially when they need some special features which are not available in readymade template systems. If you have a custom website design, you have greater control over how your business operates online. For instance, custom web development allows clients to add custom features to their site like shopping carts, live chat modules or built-in surveys, etc.

The custom website design approach is the best because of the following reasons:

1) You can get what you want

Customized websites are exactly that - custom - and therefore unique for each customer. You are able to describe your custom requirements in detail as part of the custom web development process. Consequently, the project is flexible enough to follow the specific needs of your brand, because a custom site will take into account your company's culture and values. It is customized accordingly and features can be custom-built for your brand.

2) It is more affordable in the long run

Custom web development allows functionality to be customized and added, where you actually need it. Adding custom features later on or after launch may cost you a lot because of the high prices of customization. Custom web developers produce a website based on your current needs, avoiding additional costs at a future stage.

3) Your site will be unique

This approach makes the custom website design different from others out there, making it stand out from the crowd. You need that extra spark that helps customers remember how great your company is - customization does just that. For sure, no one else has exactly the same custom website, because it is custom made for your company.

4) Engagement and usability

Having customizable options on a custom web development site attracts visitors to stay longer on the page. Most people will continue to explore other features and sections instead of simply clicking off the website. Having customization that promotes engagement with users helps build up customer loyalty, as well as encourages more interaction with your brand.

5) Developing into an interactive platform for communication

One of the most important reasons why custom web development is great for any type of business is its ability to develop into an interactive platform for communication between you and your clients. For instance, you can add a contact form in the sidebar of your custom website design for users to request follow-ups about special offers, admin support, and so on.

6) It has better search engine rankings

Custom web development is the most effective way of ensuring the long-term growth of traffic via search engines. As Google evolves through its many algorithms over time, it will generally rank custom-made websites higher than static website designs, because when properly coded, custom website templates are more search engine friendly. This simply means custom sites rank higher and get found in a greater number of organic searches.

7) It is easier to manage your custom site's content

Custom-coded sites allow you to make changes as often as you like because the code used for making these custom pages is relatively easy to edit, unlike static websites that once published on the internet are locked in from editing. This implies that if you need to make any sort of customizations anytime soon after publishing your custom site online, then all you have to do is edit the relevant sections right there and save them into your custom web application.


With custom sites there is no restriction to the methods of communicating with your customers, adding any form of custom functionality, or using forms for inputting data collected from the visitor as you can see in this custom-built website. This makes custom web development an imperative approach for businesses looking to widen their reach.

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Fullestop is a premier web design firm with delivery centres in India and a global footprint. We have been providing solutions to clients across the world for over 20 years and boast of our extensive experience on website designing and mobile development projects.