TikTok - A Rival For Other Applications In 2022

Mobile Apps | 23-11-2021 | Anne Joseph

tiktok - a rival for other applications in 2022

The success of this TikTok platform is continuously rising day by day, and most people crave verification on this beautiful field. When it's all about the short videos, with the range of 15 seconds to one minute, it attracts all people by making them surrender to this beautiful media. Starting from lip-syncing videos to making money in TikTok has become a usual thing.

Despite this competitive digital world, having a monopoly is not easy to do, but TikTok has paved it to success. At times, Facebook, Instagram, and Youtube have dominated this space for a long time and left little room for other social media outlets. TikTok utilized those spaces and now shines to be the Gen Zers app worldwide.

This blog article will tell you why TikTok will be a rival for other apps in 2022, and let's dive in directly without delay!

Why Is TikTok A Visual Platform For All?

Everyone wishes to get fame within 15 seconds of the video because the small videos tend to acquire fame in a shorter period than the longer ones. All you have to do is create unique content that grabs the user's heart. Above all, the working of For You page has the same attribute as Instagram's discover page.

TikTok platform also caters to all kinds of scenarios like music, art, fashion, sport, and more. When people create fun-involved videos, it tends to cover up TikTok followers and likes solely for entertainment. In other terms, it's all about the content that pleases the audience in a concise time limit.

Like other platforms, TikTok has a place for megastars with an unbelievable amount of followers. TikTok's users have grown mind blogging, from 65 million to 1 billion(2017-2021). The best thing about the TikTok application is that it is rapidly rising as they act as trendsetters and the ones with enticing visual content.

Why Millenials And Trends Are Vital On TikTok?

Millennials are the most significant part of TikTok, who get used to the content provided in this field. The only way to grab the users' attention is by using trends, and they come and go seasonally. TikTok is the place to express creative talents and rope the trending videos with users and make them recreate them.

Millennials use this space to get more popularity and fame in very short instances. They love being a trendsetter and create challenges that steal the audience's visibility towards them. TikTok app is a massive platform with a young user base, where people share common interests and engage with each other through responses and collaborations.

Each day, people use TikTok to find new ways to utilize the exciting news and offerings. However, visual impact along with the music is the best combo that cuffed users in TikTok.

Why TikTok Will Be A Great Channel For Marketing And Advertising In 2022?

TikTok Marketing

Did you know that marketing on TikTok is equal to Instagram marketing, and the average TikTok creator is part of Gen Z?. TikTok has somehow managed to attract a broader user base, and recent studies have proved that nearly 38% of the TikTok users (in the U.S. )are above 30? If you own a business, it's your time to make your involvement in TikTok marketing.

TikTok marketing is potentially a great channel for your brand but with a business competition among the small and medium-sized companies. You might even think TikTok for business is similar to Instagram stories. However, they aren't meant to be pushed to sales but to show the personality of your business. Another way to market your business is by using influencers.

The first thing you can do for your business is a thorough introduction about yourself and the team. Remember the fact that how well the industry feels personal is the reflection of how your customers rely on your brands. The next thing for gaining fame is by exposing the brand's mission so that it helps potential customers understand what drives the business so well.

TikTok Advertising

The essential thing to gain familiarity is using the TikTok advertising, and it circulates here by using the specific three main ad formats. In early 2019, TikTok began its advertisements, and it has been proven a big success in the market. TikTok ads are similar to the ads that start while using youtube and last between 10-15 seconds.

There are currently three main ad formats that run TikTok advertising:

In-Feed Ads

In-feed ads are shown up when the user scrolls the For You page of TikTok, and they are in the form of native news feeds. They blend well with the TikTok feeds, and it is easy for users to scroll past them. Here, users can like, comment, share and interact with the advertising videos. Duration is about 60 seconds long.

Brand-Takeover Ads

Brand-takeover ads come along as soon as the user enters the TikTok application, takes over the screen for a few seconds, and gets converted to in-feed ads(Native news feeds). They also show up on the For You Page at times like still images, GIFS, and videos. Duration: 3 to 5 seconds long or a 3-second picture.

Branded Hashtag Challenges

They are the theme which is generated by the brands or businesses with promoted hashtags on them. The foremost goal is to create videos around a specific theme and share it. However, these videos are called the part of in-feed and brand-takeover packages. Duration is about 3 to 6 days, and they are present on the discovery page of TikTok.


Every social media offers a different contrasting experience in its own way. Still, TikTok has been an example for other platforms, where Instagram has brought a new feature called reels which is an exact match for the TikTok feeds.

TikTok will be one of the best platforms for influencer campaigns, as it has already proved that is more than enough for the influencers like Addison Rae. Last but not least, TikTok provides the best framework for people to create, edit and share their videos accordingly.

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Anne Joseph

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.