SEO is an easy concept to learn theoretically but a vast concept to understand practically. SEO is dynamic, and it can never be static.

All the people familiar with even a few things about SEO must know that SEO, what we worked on six months back, is entirely outdated because it is an ever-changing discipline.

1. Off-Page SEO

Off-page SEO helps in building links to your website from anywhere on the internet. The more significant number of links you have from other reliable and trustworthy resources, the more trust your website builds for the customers.

2. Write High-Quality Content for Your Website

Good quality content is one of the foremost factors of an SEO strategy because content engages people to your website, which eventually becomes the sale for your product or service you provide.

3. Appropriate Usage of Keywords, Tags, Descriptions

If you think writing content is enough to rank higher on a searching page, you are wrong in that. This is because millions of pages are there on Google, but not every page gets recognition by web crawlers or Google. However, don't focus too much on keywords that it becomes keyword stuffing.

4. Implement Robust Content Strategy

Important search engines like Google always rewards websites that publish new content like the blog posts or the videos. It is done by re-indexing the web pages more often and by improving the SERP rankings. Posting these items can not only inform the users about what is going on in your university but it can also improve the search engine rankings.

5. Avoid Duplicate Content

It can be a great mistake to consider that multiple pages having the same content to be helpful for the prospective users to find the information in different places. However, for effective SEO, duplicate messages can be a big issue for a higher education website to get good ranking. Duplicate contents can often confuse the search engines as it fails to understand what content is relevant and which pages to be ranked before other pages in the search result.

6. Make Use of Local Search, Review Sites and Company Directory Listings

Users also often refer to the company directories apart from Google and also take the help of review sites to research for the potential companies. You need to maintain an active profile on such sites as these sites can be very reputable to host useful backlinks directed to your site. Further, location remains a key factor for the choice of company for a prospective user.

7. Optimize the Speed and Linking for Your Website

Any SEO effort that you may take may fail to yield tangible results if the website is too slow. With a shorter attention span of the audience, the prospective applicants will soon exit your website in case it takes too long to load.

8. Keyword Gap Analysis

While maximizing content material is usually the perfect way to start (after all, it's easier to see results from improving content that has already been indexed than it is from creating entirely new pieces), most sites will eventually reach the point where they've streamlined all of their existing content.

9. Find Your Competitors' Best Performing Pages

The more you understand your competitors' SEO strategy, the higher your site will rank. If you take the time to find out what's working for the websites you compete against on the SERPs, you can take your research to the next step and figure out why this method is working for them.

10. Use Digital PR to Earn Authority Backlinks

One of the most challenging challenges that SEOs face is obtaining authority backlinks at a large scale. Backlinks are still one of Google's most important ranking factors, and while several link-building techniques might help you get relevant links, the reality is that many of them are challenging to scale.

With all these strategies, you will surely be able to rank your website in the top position on search engines.