SEO | 24-04-2020 | Edwin Deponte
Having a great design for your website is vital for your business's growth, particularly if you are aiming to boost your online presence. During these technology-dominated times, there is plenty of opportunities to succeed online, and one of the keys to it is how you design your website. Your website represents your brand online, that's why it’s important that it conveys the message that you want to send out to the world.
One way of improving your web design is to include search engine optimization (SEO) into it. Good SEO not only focuses on keywords but also on website performance. As dictated by Google’s algorithm, the leading search engine in the world, web design is one of the criteria that affects search result rankings, thus affecting a website’s range of exposure and online presence.
SEO and web design go together when it comes to establishing good website performance since that is one of the barometers of a good website design and user experience (UX). In this article, you will learn how to improve your web design with SEO.
As aforementioned, web design was made as part of the criteria for determining search result rankings by Google. The reason behind this is because of the popularity of smartphones in recent years. More people are now using their smartphones in browsing the internet over their laptops and PCs.
Since most of the online traffic comes from smartphones, it’s important that responsive design is used to create a website. Responsive design allows users to view websites on whichever device they are using regardless of the screen resolution without using extra gestures like zooming in on a portion of the screen. Responsive design makes a website mobile-friendly, which elevates its search rankings. It also makes SEO efforts like link building stronger, since content will now be easier to browse even on compact displays, which contributes to the increasing popularity of link building in the Philippines among a number of countries.
The design of a website has a huge impact on the readability of its content or at least the presentation of it. Poor web design can make it impossible for users to read what they came to your website for in the first place. This is an automatic dealbreaker and will lead to an increase in your bounce rate.
Like websites that aren’t mobile-friendly, sites that are difficult to read on any device or desktop are going to turn people away quickly. A web designer should understand how to design a website so readability will not suffer. Elements such as typeface, color, white space, and length should be in harmony, for an easy-to-read website content.
Another important aspect that web design and SEO tackles is the performance of a website. Your website’s loading speed is also impacted by the design of it’s design. If it takes longer than three seconds to load a page, a good majority of your visitors are more likely to leave.
Aside from the bad user experience that is detrimental to your brand, your search rankings also take a blow. Google will not be able to index a website that loads slowly, which will automatically cause a lower ranking. Make sure to check that your website design is optimized to load in two seconds by doing something as simple as not using large files such as images that are too big.
These are the reasons why SEO is essential in improving your web design. Both go hand-in-hand since they affect each other. The formula to rank higher in search results is a good website design and one of the keys to designing a great website is search engine optimization.