Social Media | 12-02-2021 | Caterina Taylor
Are you wondering how to earn money on Instagram?
According to the Facebook survey, 81% of users on Instagram say that the social media platform helps market their products and services. Promoting your brand on Instagram will help reach more audiences because Instagram has more than 1 billion active users.
Instagram is a competitive place to enhance and engage your audience. If you make these things, you definitely generate sales.
Here are nine simple ways marketers can stand out from the crowd, connect with their target customers, and earn money on Instagram.
1. Make Visual Content For Sale
Without any doubt, Instagram is one of the best visual platforms. According to the survey by Omnicoreagency, more than 100 million photos & videos have been uploaded on Instagram. Nevertheless, it's not sufficient for brands to upload polished photos of their product and stand out from the crowd.
Recent customers want authenticity, so they need close attention while posting user-generated content (UGC). And also, most of the marketers believe in UGC content and expand their brand reach.
Here is the live example for posting UGC content: Wanaka is a small town in New Zealand. People said they increase 14% of tourism results after working with popular influencers who posted the city photos on their profiles.
2. Write Longer Captions for Businesses
Writing a longer caption for every post will attract the viewers and help get viewers to know about your product. Recently, many brands are ready to use Instagram platforms for marketing their products.
According to the survey, 92% of small marketers have plans to invest in getting effort and time in social media marketing. Whatever you have posted, you need a detailed explanation beyond every post. Thus, they find creative specialists who write captions for their businesses at a low cost.
3. Add Links To Your Instagram Stories
Based on the Instagram algorithm, you can promote your brand by using Instagram stories. But, you have to reach 10K followers to your account. If you have more than 10K followers on your Instagram, you can add the links directly to your stories. Hereby, you can encourage your viewers when they "swipe up" and view your product.
After posting stories on your profile, it will reach out to more audiences. The biggest advantage of posting stories is that everyone can view your story. Hereby, you will Instagram story views from non-followers to your profile and expand brand awareness. Adding captions, stickers, and countdown will create a curiosity among the users.
4. Publish Sponsored Posts
Here are a few statistics from Social Toaster:
- 92% of users believe word-of-mouth(direct talk) recommendations
- 76% of users say that they trust when the content shared by ordinary people rather than brands
- 82% of individuals ask for suggestions from friends or family before buying any products or services.
Simply establishing content - people search out recommendations. Hence, it's no wonder more brands prefer influencers to reach out to their brands.
If you're a small business, you aren't ready to spend more money. Use micro-influencers for your brand reach and get more exposure.
5. Use Affiliate Links
One of the effective ways to earn money on Instagram is to use affiliate links. You need to join high-earning affiliate programs to include affiliate links to your Instagram and get a commission on the sales you have generated. Once you have joined this program, affiliate links can give in big money.
For instance - adamenfroy.com income reports say over $80k/month, mostly from affiliate programs. Hence, Instagram has a perfect place to engage your audience and promote affiliate links.
6. Become a Brand Ambassador
Sponsored posts are perfectly suitable for Instagram, but many brands want to connect long-term relationships with influencers. So, they search for perfect brand ambassadors who can market their company with a positive vibe regularly.
You know that - One of the best social media channels for influencer marketing is Instagram." It's a perfect platform for viewers to find brand ambassador programs and collaborate with companies to market their products. Large brands' technique is to frequently send their products to influencers free of cost and then review and promote their products.
7. Allow Social Media Marketing Service
Without a doubt, Instagram has the strongest sales potential platform. Hence, more brands want to use this platform to promote products, reach out to the target audience, and increase sales. According to Instagram Business, 25 million businesses and 2 million advertisers are on the platform.
The competition is growing up day by day. Thus, many brands need professional assistance if they want to cut through the noise. In other words, social media marketing services are in great demand.
8. Sell Your Products on Instagram Shopping
Instagram is a powerful channel for all businesses, especially e-commerce. It helps to connect with their target customers. And even better, since the rise of Instagram Shopping, a perfect suite of features will help streamline the buying process.
In the past, eCommerce businesses had added links in their bio and making sales. Now Instagram uses various techniques such as tag in your organic feed posts and stories, or people can discover your products on the Explore page. It's a fantastic opportunity to promote your product and attract more followers to your profile.
If you're ready to spend a bit of money, you can turn shoppable posts into sponsored posts. Therefore, more people will come from other social media, following you, engaging, and even purchasing from you.
9. Make Product-Focused AR Effects
There are infinity reasons why businesses should make their own AR effects for their Instagram Stories. But, one of the biggest reasons is promoting your products and earning money on Instagram.
The best example, the popular cosmetic brands - Kylie Cosmetics use AR effects to let their followers visually try on their makeup.
By creating custom AR effects and filters where people can "try out" products, businesses are virtually integrating themselves into their followers' daily lives, which can only help drive more purchases.
Instagram is the fastest-growing social media platform with the highest engagement rate. So it's easy to earn money on the platform if you choose it the right way. Use these specific topics, and there are many effective ways for anyone to make money on Instagram.