How To Build Brand Awareness With Hashtags

Social Media | 03-09-2021 | Regina Thomas

how to build brand awareness with hashtags

Let's be totally truthful here. If you've got a product or service you're selling, then you understand the power of good branding and how it can boost your company's value, attract new customers and effectively represent the image of your business. When it comes to social media, nothing beats the impact of hashtags, and if you've never used them before, you're behind the times. Our pros have some great advice on how to build brand awareness with the proper hashtags.

Hashtags = More Engagement

Social media plays a tremendous role today in connecting people and developing relationships. Years ago, you put together press kits that contained all of the public relations essentials such as the classic press release and more, but social media can take care of all of that both quickly and conveniently.

When you create a branded hashtag for your product or service, you are drawing in a large audience. Consider this:

Instagram boasts some 300 million monthly active users who are eager to engage with your brand. Small business hashtags for Instagram can go a long way in establishing audience participation, promoting events, and creating a community around your brand. It's a brilliant platform to utilize.

Look What Lay's Did

The Lay's potato chips company understands the hashtag's strength in promotion across social media. One only has to look back at the brand's contest for a new chip flavor. Lay's started out with the hashtag #DoUsAFlavor, and it went viral.

It's all about user-generated content. Lay's simple hashtag built momentum on social media and then turned into a Do Us A Flavor contest.

Your company can do the same and build brand awareness by creating fun, clever hashtags that promote contests or give stuff away.

Get In On Trending Topics

Another way to attract attention to your brand via hashtags is by joining trending topics. There, you can often find a huge audience and the ideal advantage of putting your product, service or content before tons of readers.

For example, when a topic related to your industry or company's interest becomes popular, then use the right tags and plant yourself in front of the right audience.

Trending hashtags don't last forever. In other words, trending topics are usually fast-paced, short-lived, and even a bit unpredictable. Try and research the hashtag before jumping into the conversation to make sure it's applicable to your brand.

Have Influencers Help You

Influencers on social media also hold a lot of power, so reach out to one or more who have a major base of followers. Ask these influencers to talk about your hashtag campaigns.

Hashtag campaigns boil down to effective word-of-mouth marketing strategies.

Use The "K.I.S.S." Tip

When writing your hashtags, remember to follow the K.I.S.S. game plan or "keep it short and simple."

The ideal hashtag should be something that draws on the emotions of the user and be as unique as possible. It doesn't matter how large or small your business is, hashtags can work for every product or service and embody your brand to an amazing level.

Also, a great hashtag will be comprised of just two or three words, but some are longer. You want your audience to remember it above all else.

Here are some favorite iconic hashtags:

Coca-Cola's #ShareACoke
ALS Association's #IceBucketChallenge
RedBull’s #PutACanOnIt
Charmin’s #TweetFromTheSeat
Domino’s #LetsDoLunch

Run With It

When you've come up with a great hashtag, then promote the heck out of it. In other words, run with it!

Don't shy away from self-promotion. Put your hashtag everywhere, and that includes on your website, in your emails and especially, all over Instagram! The more you promote its use, the more people will feel encouraged to share. They also want in on it because they want to see your brand feature their photos.

Get the word out, and good luck!

Closing Thoughts

Building brand awareness is something every good company is busy trying to master in standing out high from the competition. Hashtags are one of the finest social media vehicles available for distinguishing your goods or services and refining your brand's image. Use our pros' excellent recommendations, and you will see results that make a difference.

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Regina Thomas

My name is Regina Thomas and I am a columnist writer specializing in a wide array of niches.