How To Run TikTok Ads For Business - A Complete Guide For Beginners

Social Media | 23-11-2020 | Anne Joseph

tiktok ads for business

What Are Ads On TikTok?

TikTok platform introduced the advertising feature for every advertiser globally in 2019. It allows brands and businesses to run TikTok ads on the platform.

Ads on TikTok gives every advertiser a golden opportunity to increase brand awareness, connect with their audience, and traffic to a landing page or the website to promote your services and products.

TikTok Ads For Business

TikTok is for the millennials who spend more time on a video-based platform every day. Millennials are the majority of users of TikTok.

If you are looking to market your brand or business to the millennials(between the ages of 13 - 16) as an advertiser, you should run ads on TikTok to build your sales and brand awareness.

TikTok Ads

TikTok ads help you reach your content to a broader audience on the platform, acquire TikTok views in plenty for your content and directs enormous sales. First, you need to open a TikTok Ads account to run ads on the platform.

It's easy to set up a TikTok ads account to get started. Go to the TikTok ads and sign up for a new TikTok ads account by giving your business details. Now, you can access the dashboard of TikTok Ads Manager.

TikTok Pixels

You need to set up the TikTok pixels first on your website. It allows you to personalize the ads on TikTok to your web visitors.

You can install TikTok pixels through GTM(Google Tag Manager), or you can install it using manual code(you can approach your developer to download). It is a javascript code.

Remember to install TikTok Pixels on your website before running ads on TikTok for your brand or business.

Custom Conversions On TikTok

It's another critical step that you want to set up. The factor TikTok Custom Conversions helps you to monitor the conversions which are done through ads on TikTok. The TikTok ad network optimizes perfectly to provide you a profitable ROI on your spending.

You can monitor custom conversions depending on the page click event or the page load, based on your tracking wants.

Designs On TikTok Ads

There are two choices you can select to pick the designs for your ads on TikTok. The first one is you can post your video content in vertical format. The second one is that you can efficiently utilize their pre-developed template editor of ads to design your ad content easily.

Campaigns Types On TikTok Ads

There are three types of campaigns available to select according to your marketing objectives. Go through the below points and choose the one that suits your business or brand marketing objectives well.


The primary factor for all types of businesses is to direct the audience to their website page or any target page to increase sales.

Brand Awareness

Ideal for brands and businesses is the need to improve the ad value of their products. The middle level to large type businesses leverages this campaign type.


Ideal for businesses who need to monitor the conversions on their landing page or website with particular activities like lead, download, purchase, etc.

Analyze TikTok Ads

It is necessary to regularly analyze your ad campaigns to get the ad campaign performance and utilize the metrics to optimize the ad campaign and scale it with a high budget to reach your business objectives.


We hope you know how to run and manage TikTok ads and attain success in your business objectives. It requires skills and experience to set up the ads on TikTok and then monitor your campaign. It's your turn to TikTok Ads. Do it well.

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Anne Joseph

Anne Joseph is a passionate social media writer and working at bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.