Technology | 01-02-2021 | Rohit Jangid
Cybercrime is growing rapidly over the last few years. It is a risk for both small and larger business prevailing in the industry. The data and information from small industries can be hacked and used for attacks on the larger industries. Cyber-attacks have now become unstoppable and all the organizations seem to be helpless.
According to the Cybersecurity survey 2017, it is observed that about 45% of UK businesses got attacked by cybercrimes. It reduced customer's trust and their personal information was also stolen away. Due to less focus on Cybersecurity teams and solutions, these businesses got into huge losses and suffered gravely.
So, Cybersecurity is much needed as per the condition of the cyber attacks happening every day. The security solution is one of the website marketing strategies that is really important for all types of businesses especially for those who run their businesses digitally. With the advancement in technology, the criminals engage themselves in learning new skills and making them capable of outpacing the professionals of the organizations. So, it is getting very important to have a well-qualified cybersecurity team in their organization. Every organization needs to train or hire people who are able to protect their systems from such attacks and protect their data from getting into such hands.
Importance of Cybersecurity
The importance of cybersecurity is rising exponentially. Basically, our society is more than wild technologically reliant and there is no mark that the trend will be reduced. All the sensitive information which includes credit card details, debit card details, and other bank account details can be kept safely in the cloud storage services such as Google Drive and Dropbox.
As a social media marketing strategy, whether it’s a large multinational or a small business; one has to keep in mind that a computer system is an everyday need of a person. You can pair it with cloud services or smartphones as there are plenty of cybersecurity threats that never existed back in the days. So, it is important you should know about the difference between information security and cybersecurity although now the skill sets are becoming too similar.
The government around the world is now focused on thinking about cybercrimes. The best example is GDPR.
Losses faced due to Cyberattacks
Cyber breaches cost highly and are damaging in many aspects to organizations. It affects both the reputation and the capital of the organizations. According to a recent survey, more than 40% of the organizations have suffered through data breaching that involves sensitive information. Many organizations are being hit every year based on this data. The organizations that are breached have to compromise a good amount of confidential data.
The way in which these cyber-attacks happen is changing rapidly. Earlier, it used to be from the mails and calls claiming to belong to the bank. Through these emails and calls, they used to ask people about their bank details and befool them.
Along with the advancement in technologies, the level of cyber-attacks has also advanced. Now they attack the enterprises and not on a single human or a family. These attacks not only cost capital but also affects the reputation of the organization.
The average loss after a data breach or cyber attack is nearly 4 million dollars which is a very big amount for many companies.
Impact of Cybercrime
If an organization lacks focus on cybersecurity then it can majorly damage your business in many ways such as:
● Reputational Cost: It means loss of present and upcoming consumers, losing consumer trust, or bad media coverage.
● Economic Cost: It includes corporate information, intellectual property, and disruption in trading.
● Regulatory Cost: This part includes GDPR and other data breach laws which will state that your business will suffer from regulatory sanctions as a result of cybercrimes.
Every business apart from the size must ensure that your staff has fully-fledged information about the cybersecurity threats and how to deal with them. An organization must come up with the regular training and the framework which will aim to minimize the risk of data breach and data leaks.
As per the nature of the cybercrimes and it is very difficult to detect, you must know the direct and indirect cost involved with the security breach. This doesn’t state that any reputational damage to the small data breach is not a big concern.
Why is cybersecurity important for business organizations?
1. Protection of your business
The main aim and motive of cybersecurity are to provide comprehensive protection in your digital platform so that you are free from any potential threats. It will help your employees in surfing safely whenever they need to without worrying about the possible threat it might have.
2. Your personal data will be well protected
Personal data is at high risk when it comes to using digital platforms. If the personal information of any staff member or any client is obtained through any virus or any other source, then they can use it against the organization for getting money or defaming the organization in many ways. They can also sell this personal information for the sake of their benefit.
3. Helps employees to work without worrying
If you have one of the best cybersecurity solutions, your employees can safely surf and work on the internet without the risk of any cyber attack. Even if a single system or computer gets attacked, then the whole team will get affected and their system might get replaced by new ones.
4. Helps in being productive
If a computer gets infected, it becomes practically impossible to work at it without killing time. These viruses that infect the computers slow down the computers and waste a lot of time. Wastage of time in businesses can bring an entire business in huge losses.
5. Your website might shut down
In businesses, there are high chances for a company to host their website. In the case of a system being infected by any virus or other source, there are high chances of your website to shut down and not work. This scenario can be highly damaging for your business, as along with the capital, you will also lose customer's trust and faith in you.
Some of the viruses can also have such a damaging impact that it lasts forever and your system can never function properly.
6. Protection from spywares
Spyware is designed and implemented in such a way that it can spy on all the actions a computer does and gives that information back to the criminal. Some good security like Fortinet’s FortiGate firewall if installed in your system will protect it from this kind of cyber infection. Using this, the actions of the employees cannot be eyed and will be confidential as you want them to be.
7. Denies adware
Adware fills your system with lots of advertisements that become a barrier to working efficiently on it. It is a kind of computer virus that catalyzes other virus infections if you accidentally clicked on any of them. It hampers productivity and becomes a barrier to working efficiently on the computers.
8. A good and strong solution
The best cybersecurity teams will offer a strong solution for beating all the odds and issues that can appear in your system and affect your business. Primarily, you need to install the necessary anti-virus, online filtration, and anti-viruses on your computer.
9. Acts as a support to IT experts
Keeping all the attacks into consideration, it has to be considered that all the attackers or criminals are much more skilled and experienced than most of the average employees of the organizations. The cybersecurity teams will support you through such features that its fights against all the issues that criminals will try to create.
10. Makes you confident and credible in customers eye
When you are able to say that your business is well protected in every way and you are free from all the threats that can hamper your activity, you have possibly gained credibility and trust among your clients. They will use your services and goods with more confidence.
These are some of the reasons why cybersecurity is essential for the business organization and it is a major part of inbound marketing strategy. To protect their consumers as well as the organization it is important to safeguard the organization from any data or information breach.