We are living in the modern business world. Here, entrepreneurs do not have a single excuse for not leveraging countless ways to market their offerings and products.

Due to increased competition in the eCommerce market, having just one channel to sell your products is not enough. Retailers are targeting their audience wherever they are - from social media to mobile apps, emails, and other marketplaces - they are not leaving any stone unturned in order to boost sales.

However, to do so successfully, you will need the help of technology to avoid hassles and manage business processes seamlessly. Now, what is that technology?

In this blog, we will be discussing Adobe Commerce Cloud - an eCommerce platform that can help retailers jump into multichannel selling seamlessly and profitably. So, let's get started.

What Is Multichannel Selling?

Multichannel selling means letting buyers purchase products on multiple sales channels. For example, if you own a physical store and you also sell your products on your website, social media channels, and various marketplaces like Amazon and Walmart, that will be called Multichannel Selling.

Due to increasing competition in the eCommerce industry, retailers need to use as many channels as possible to reach customers wherever they are and stay at the top of their minds.

What Is Adobe Commerce Cloud?

Adobe Commerce Cloud is a product of Adobe Commerce that is fully hosted, highly managed, and comes with unique features and functionalities. It can easily sync with other Adobe Cloud tools such as Adobe Advertising Cloud, Adobe Analytics, Adobe Experience Manager, and many others.

For multichannel retailers, it is the enabler of innovation that can help them streamline business processes while still increasing conversions and overall sales. Let's see how.

Why Adobe Commerce Cloud For Multi-Channel Selling?

Managing a business that sells on multiple channels is a big deal. Here is how Adobe Commerce Cloud can help:

Support for Mobile

In 2022, mobile commerce sales are projected to surpass $432 billion in the USA. That's the power of mobile.

Now imagine how much money would your business lose if your platform is not mobile-friendly. Using Adobe Commerce Cloud, businesses can create engaging mobile commerce experiences using PWAs. You can build your own mobile-responsive website or progressive web app to increase conversions and customer engagement rates.

Here is how Adobe Commerce Cloud can help you sell on mobile:

Responsive Themes: Using Adobe Commerce, it is easy to create eCommerce websites with beautiful templates designed to work even more beautifully on every device including small screens.

Progressive Web Apps: Provider your customers the speed and convenience of a mobile app while leveraging improved business visibility on the web, with the help of Adobe Commerce Cloud.

Mobile-Friendly Checkouts: With the integration of payment gateways like Braintree and PayPal, you can create a faster checkout process to increase sales on mobile.

Easy Integration with Popular Marketplaces

If you are planning to sell on a marketplace like Amazon, Walmart, or others along with your eCommerce Store, ACC is the best option for you. Using it, you can manage every aspect of your business from a single, unified platform.

It allows you to integrate these platforms seamlessly so that you do not have to do certain tasks manually, for example, updating inventory, orders, product details, etc. Selling on these famous marketplaces and that too without investing much effort is a win-win for your business.

POS Integration

If you own a physical store, a Point of Sales system would be needed to manage it efficiently.

With a PoS system, you can keep track of products in your inventory from your online store to do various tasks properly. You can integrate several POS systems with Adobe Commerce Cloud to manage your business operations from the admin interface.

B2B and B2C - All in One Platform

Many eCommerce businesses are now leveraging a hybrid model, a combination of B2C and B2B. In order to not lose any sales and restrict their target audience, retailers find this type of business model profitable. But, managing two business models is not easy without a platform like Adobe Commerce Cloud. It lets you seamlessly manage the complexities involved in a hybrid model serving B2C as well as B2B consumers using the same set of tools and technology infrastructure.

Wrapping Up

So that was all about multichannel selling and how you can leverage Adobe Commerce Cloud in 2022 to sell on different platforms. All in all, ACC is the perfect solution for businesses that desire scalability and do not want any barriers in business growth while still providing an amazing customer experience.

So, will you try Adobe Commerce Cloud for your business venture? Tell us in the comments below.