5 Factors To Consider Before Website Redesigning

Web Design | 01-09-2021 | Khurshid Alam

5 factors to consider before website redesigning

A successful website design is one that can help your business grow and succeed. The success of a website is determined by how well it generates leads for your business and how well it sells your product or service. Your website needs to be attractive, informative, and helpful for the visitor in order to be successful. A redesign is an opportunity to improve your site’s look and feel, functionality, accessibility, and SEO. These are all aspects of a redesign that you should consider before launching the new design to the public.

Redesigning a website can have significant benefits for both your business and your customers. It enables you to change the layout of your site so it is more functional for users, increases accessibility for those with disabilities, improves search engine optimization by making content easier for crawlers to index. You should also consider how the redesign will impact social media engagement before launching it live.

There are many ways to redesign your website. All of them require you to think about the different aspects of the design, while you are also thinking about your target demographic.

1) Website Redesign or Revamp?

A redesign is a complete overhaul of the website's design to make it look fresh and new. A revamp, on the other hand, is a fix to the current design. The latter does not need to be as drastic or time-consuming as a full redesign, but can still have just as much impact.

A redesign can be one of the most effective ways to get your visitors' attention again. It is also an excellent way to attract new visitors who are looking for something that you have that they cannot find anywhere else online.

However, if you are only looking for an update to your website's design, then a revamp will suffice - but it should be done periodically so you don't lose sight of what your competitors are doing.

2) Identify Your Target Audience For Redesigning The Website

The target audience for the redesign is someone who lives in a city and is 30 to 45 years old. They are often digital-savvy but have work, family, and other commitments that can distract them from using the internet as much as they would like to.

A website redesign should be a personalized experience, created to suit that individual's interests and needs. For this reason, it is necessary to first identify your target audience so you know what type of person you are designing for. The choice of a platform for a website design is one of the most important decisions to make in the process. Different platforms offer different options and levels of control, which can significantly affect how much work is involved in keeping everything up-to-date. There are many different web design platforms available on the market, but not everyone is suitable for everyone's needs. Some are better suited to small business owners who want to update their own website, while others are better for those who need professional help with their site. The following list includes some of the most popular choices available today:

- WordPress
- Joomla
- Wix
- Squarespace
- Magento

3) Choose A Platform

Choosing a platform for building the website can be quite confusing. As the list of choices will grow in the future, it is important to know what are the current options available.

WordPress is one of the most popular CMS in use right now. It’s easy to set up and manage, so it is best for novice users.

Ionic is a framework that can be used to create cross-platform mobile apps, including websites powered by HTML5. It has its own code editor with pre-installed templates for making it easier to develop apps or websites on this platform.

Wix templates are templates that are already built into their website builder interface which makes them more user-friendly. They also offer many different template layouts with goals in mind, such as online stores.

4) The SEO Perspective

It doesn't matter how lovely your new website is if your target audience can't find it. As a result, your redesign strategy must include a comprehensive SEO strategy that will help you rank higher in search engine results.

As part of your SEO strategy, you must handle a number of factors. The following are a few of the most important:

- Every page should be optimized to incorporate keyword-rich content.
- Effective linking allows users to easily navigate to other relevant pages with extra information that they may find useful.
- A user-friendly navigation layout that promotes a positive user experience.
- Readable text with relevant subheaders, bullet lists, and other elements that help your viewers find the information they require.
- Backlinks from a variety of sources increase your website's authority.
- Quick loading times and other back-end features that ensure the greatest user experience possible.

Google's algorithms are extremely complicated and constantly changing. As a result, optimizing your website adequately on your own can be difficult. To get the results you want, you'll need the support of an SEO expert who is up to speed on the newest best practices. Working with a digital marketing agency on your website redesign will provide you access to a team of seasoned SEO specialists, which is one of the advantages.

5) Evaluate Important Design Elements

You should have your new website for at least a few years. As a result, it's critical that the design is user-friendly and matches your company's requirements. One of the biggest disadvantages of choosing a DIY website builder for your makeover is that you will have little control over key design components. Templated platforms are used in DIY websites, which drastically limit your ability to change the design. As a result, you're more likely to wind up with a website that seems generic and doesn't match your company's or audience's demands.

Working with a customized web design company gives you complete control over these crucial design components. This enables you to develop a website that communicates with your target audience more successfully and gives a positive user experience.


It takes a lot of time and effort to redesign a website. We are confident that after reading this article, you will have grasped the concept.

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Khurshid Alam

Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.