A brand’s global presence is made possible with the help of websites. Hence, having a good website design is essential. It not only helps brands showcase their styling but also demonstrates how committed they are towards their clients and customers. Afterall, a client’s first website experience makes or breaks their first impression of a business on an overall basis.

A good website design is a cumulative result of comprehensive user research and quality design practices followed by a web design company. While research gives an idea about the ways to approach a website from the customer’s perspective, design helps web designers build interfaces of the web-based on research insights. A good website design effectively addresses a user’s problems by offering them meaningful functions and the ability to complete their tasks efficiently.

A lot of factors go behind curating a preferred user experience for a website design. A web development company that has worked on hundreds of projects is likely to say this: Good Website design services are a result of form, functionality, and aesthetics. However, not every web designer is aware of best design practices. With that said, here are some quality design tips for designing a future web project:

1. Whitespace:

Irrespective of the device a project is targeted for, each and every website is built on the foundations of space. This space is specifically called whitespace; referring to the unutilized area around website design elements. This area helps create harmony in a balanced manner.

Since whitespaces are measurable, human eyes make use of them to lead their attention from one location to another by creating an organized flow for users. A well-organized website automatically boosts a website's design success rate by making it user-friendly. Apart from content organization, Whitespaces also come in handy for separating elements like navigation bar, headlines, columns, and other elements spread across the webpage.

2. Color Scheme:

Colors play an essential role in website design. Be it the color of the elements or the palette of colors spread across thewebsite; they are quintessential in building the first perception of users of a website. Hence, Website design service providers closely work together with branding designers to ensure a seamless experience with a familiar flair to the users.

The best way to decide colors by a web design team is to assess branding. Based on whether the branding color is cool or warm, the color scheme of websites can then be decided. For example, popping colors like orange, yellow and red can be used for warm-toned websites. While colors like blue and green are used to show cooler tones.

3. Mobile Friendly:

Millions of people use smartphones to access mobile websites. Hence, the best way to offer a quality user experience is to design responsive websites. Web and app development companies ensures that responsive websites are easy to scale on any device, irrespective of their size. Responsive website design services ensure that people can use the same website on desktops and mobile phones.

4. Navigation:

Traveling from one point to another has great importance in websites. A good website design always ensures that people are easily able to reach from one point to another. This eventually helps users complete their tasks and discover what they are looking for. An intuitive and seamless navigational system forms the basis of a quality user experience.

These are some of the basic design tips that every web designer should be aware of. Such tips not only lay the foundation of a quality web design experience for customers but also ensures that clients don’t end up spending a lot of money on redesign activities.