The Importance of Websites and Apps Speed Optimization

Web Design | 04-02-2022 | Lori Wade

websites and apps speed optimization

Many small business owners often wonder why they need a strong online presence for their brands. However, with the fierce competition online, excellence is expected in every area of your business, especially when it comes to speed optimization for your apps and websites.

While a beautifully designed app or website is appealing, it might not help you if the website lacks speed. A business website should perform well on different browsers, including mobile devices.

In this article, we will talk about why you should optimize the speed of your website. You should consider your business application development before you can solve the problem of a slow website or app.

The website speed is simply the duration it takes your website to display content for a reader or user. We have different tools that can help you check this parameter. Google has a free tool called PageSpeed Insights to achieve this for you.

Website Performance

Website performance deals with how fast a website can load. People with great search engine optimization and content can bring people to their sites. However, if the site is slow, the attracted audience would leave immediately. Apart from that, you should optimize a website for mobile devices, considering people browse on the go.

Reasons why you should optimize your website speed

The site's rankings are affected

If you have a slow website, you have a lower opportunity of ranking high in search results. Google algorithm uses speed as one of its parameters to rank sites. The faster your pages load, the higher you climb on search engines. Therefore, website speed is crucial for search engine optimization.

Better user experience

Speed optimization improves user experience on both apps and websites. Nobody wants to come back to hanging or slow websites. Most people lack the patience to wait for a slow website to complete its search for more than some seconds. If you must have a responsive site, ensure that you have a fast website.

Impacts the perception of brands

The image of a brand can be affected negatively if you have a slow website. This is because the target audience sees your website first. The impression they receive from the speed of your site can tell them to either stay longer or leave.

The application development of your business should be left in the hands of professionals. There is no space for experiments in business websites or apps. You must get things right before pushing them online.

Affects conversion rate

The conversion rate of a website can either make or mar a business. Online means engagement. Whether running a static or innovative website, people must visit to learn about your product or service.

If your website loading time is more than a minute, something is wrong. The loading time runs in seconds. The user does not recognize this duration and sees a swift response to his or her search. You do not want a slow app or website to irritate your potential customers.

Influences the bounce rate

Bounce rate is defined as the percentage of potential customers or people who use your website and leave without interacting. The longer a user spends on your website, the higher the chance you would have a customer.

Sharable website

People share what they like. If they like your business, they will share it with others. This is a form of free marketing. If you have an optimized app or site, you tend to have more people coming to them.

Website performance metrics

- Peak Response Time: This identifies places where you need improvement on your site.
- Average Application Response: The metric comes from the users. It is based on the average time it takes a search to come out.
- Error Rate: It calculates the percentage of errors or problem requests when comparing the error to all requests. Various loads determine the error rate.
- Throughput: The number of units of information processed in a period.
- Concurrent Users: The website should allow multiple users to access data concurrently.
- Requests Per Second: The metric measures the number of actions a target server receives per second.

Conclusion

You should combine performance, visuals, and functionality in your application development. The appearance of a website may not help you retain customers. However, you can hire a professional to optimize your apps and website speeds.

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Author

Lori Wade

Lori Wade is a writer who is interested in a wide range of spheres from eCommerce to application development and new technologies. If you are interested in the above topics, you can find her on LinkedIn. Read and take over Lori’s useful insights!