Web Design | 20-06-2022 | Leandro Santorsola
Creating a website is probably the best thing that you could do for your business in the modern digital age.
With over 73% of people trusting a brand's website, it’s not hype when we say that building one of your own could be the biggest turning point for all your business goals.
What you need to bear in mind, though, is that a great website is defined by two key qualities- a spectacular web design and great functionality.
In fact, when it comes to making an impression, your website's design may very well be the biggest factor after its speed or loading time.
Branding lies at the very core of a website design. It’s the design, after all, that helps customers identify and separate a brand from others.
And this is why you need to make sure that every design element of your websites, such as the logo, color scheme, text, symbols, layout, visuals, and other touch-points, reflects, reinforces, and reiterates the brand’s identity at all times.
Due to the different types of internet devices available in the market, it’s now become imperative to give your site a responsive web design.
Although an app is a perfect way of making it mobile-friendly, the smarter strategy is to create a web design that could fit and work across all kinds of screen sizes like desktops, mobile phones, tabs, and smartwatches.
Remember, a non-responsive design is the 2nd biggest enemy of a website apart from its loading speed.
We all have a fair share of stories, don’t we? There’s something inside of us that gets triggered when we hear a great story. Our emotions that is!
The same applies to your website. As the primary mode of communication between you and your customers, storytelling is the perfect way to organize your thoughts, understand your audience, personalize messages, and establish an emotional connection.
All the while getting tons of shares should your story be interesting enough.
Search Engine Optimization (SEO) is the be-all and end-all of all your digital affairs.
Be it your official website, social media account, or any other type of internet profile for that matter, search engines like Google are at the center of all things online.
With about 92% of online consumers going to Google to find out what they are looking for, it’s only reasonable to optimize your site with all the search engine ranking factors that you can find.
The more factors you meet, the higher your rankings on Google and the more brand visibility you can get.
As we’ve already mentioned before, the site’s loading speed is a key performance metric for both Google as well as your end-users.
To give you an exact idea, 47% of all users expect a webpage to load within 2 seconds of clicking on the link. Although a narrow window, it is the biggest reason for people leaving a website.
A/B or split testing refers to the process of checking multiple versions of a webpage, feature, or design elements to see which one turns out to be the most effective.
This is something you can implement during and after the initial stages of a website design as well as later when modifying or adding another feature.
Images, colors, and videos are some of the best visual elements that you can use to convey your word in a fun and entertaining manner.
Just remember to use high-resolution pictures, and short video clips wherever deem fit and top it up with stylish typography, infographics, or animation.
Many times a customer would come to your website with the sole purpose of finding your contact details or customer care number.
If they can access it easily, then well and good. But if not, that could really hurt your business.
So make sure to put your contact details where it is always visible, such as on the homepage or at the very top of the website across all the pages.
User experience (UX) is the ultimate goal of setting up a website in the first place. When done right, it can take your conversion rates up by a massive 400%.
There are many ways to enhance the customer experience, for instance, automation, chatbots, virtual reality, personalized interaction, and so on.
Speaking of automation, what better way there is than creating templates.
Apart from saving time by automating the day-to-day processes, templates can also help you train new employees and be consistent with your workflows.
Online reviews and testimonials by your existing customers can do the much-needed bidding of your products and services for the new audience, and that too for free.
But don’t be afraid of any criticism, bad reviews, or feedback along the way, rather, learn how to manage them and show the people that you care.
7 out of 10 small businesses don’t have a call to action button on their websites. This means that 70% of these companies are missing out on a great deal of sales opportunities.
You don’t want that, do you?
So, don’t forget to add CTAs wherever possible and personalize them for an even greater chance of conversions.
Building a website for your startup isn’t a costly deal after all. All you need is a proper plan, and you, too, like many others, can make the most out of today’s well-crowded digital markets. Simply follow these web design tips and see your startup succeed in the competitive online space.