The world’s now shrinking into a digital world where people are virtually connected but physically apart. That’s why it’s no longer about targeting customers in person only. Now, your business’ website plays a more critical role in attracting customers to your store.

Therefore, what you portray through your website is essential in building your reputation. Your website must have several attributes to get you on top of the search engine and develop your company’s impression in the market.

Here are a few things that you must consider when building a website;

1. Well-Designed With Well-Formatted Content

Since your website is the key to building your image in your visitors’ eyes, it should be well-designed. That’s because the aesthetics of your website would appeal to all those visiting it. Moreover, it should be organized in a way that makes sense to everyone. This would improve the usability of your website, which is an essential aspect of retaining your visitors.

In addition, your content should also be well-sorted out. Nowadays, nobody reads the entire content on a page. People usually skim and scan to find what’s beneficial for them. That’s why your content should be divided well into sections with headings, sub-headings, and bullet points for a better user experience.

2. Easy Navigation

Another essential aspect that improves website usability is easy navigation. People of all ages are using the internet now. Thus, your website must be easy for everyone to understand. Consider these tips for effective navigation.

- Ensure that the navigation is free of clutter.
- Make your menus as short as possible with limited items only.
- Use drop-down menus or sub-navigation when you have many sections and pages.
- Use simple HTML and Javascript menus because they are compatible with almost all browsers.
- Provide a good search option that’s even compatible with voice input.
- Include a header and footer that gives internal links or essential information, like contact details.

3. Perfect For Every Digital Device

The internet is no longer limited to desktops. People readily access various digital devices, like mobile phones, tablets, laptops. Therefore, your website must be compatible with all digital devices. In fact, Google now even ranks your website based on mobile-friendliness.

What you can do is to check your website on Google mobile site tester. It would let you know if it’s user-friendly for mobile phones or not. If the case is latter, you can easily build a mobile-friendly version with online website builders that won’t even charge you.

4. Visually Attractive

Images play a significant role in attracting the audience. Thus, you can use them to make your website more appealing. Moreover, images can even play a role in ranking you up on Google.

That’s because 72% of people look for products in the images section first. However, being a professional web designer ensure that whatever images you use are high resolution. Otherwise, they’ll pixelate. Also, ensure that they do not take a long loading time. You can do that by using suitable formats and compressing the pictures.

5. Clear Call To Action

When a person visits your website, what do you want them to do? Do you want them to sign up for your newsletters, or do you want them to download your application?

This is called a call to action (CTA). Your website must provide clear CTAs to the audience. If you don’t give any CTAs, your visitors would just come and go, and you won’t benefit from that.

6. Up-To-Date Content

Another aspect of search engine optimization is to keep your website content up-to-date. The fresher your content is, the better your ranking on Google. However, you cannot always change your home page content or upgrade your products every week. Thus, it’s better to add blog posts and social media updates. You can add a new post every week, and your content would be appreciated too. In addition, you must stay up-to-date with the latest trends in content marketing.

7. Short Loading Time

Do you know what the average attention span of the new generation is? It’s less than 3 seconds!

That means if your website doesn’t load within that time, you’ll lose your potential customers. Therefore, you need to test your website for its loading speed. Also, you can use cloud storage to relive your website server.

The Takeaway

A website is a virtual gateway to bloom your business. Thus, it must be well-designed, easy-to-navigate, optimized for all digital devices, visually appealing, with fresh content, clear CTAs, and fast loading time. If you take care of all these attributes, you’ll definitely earn more reputation in the market.