9 Elements All the Best Websites Have in Common

Web Development | 01-12-2022 | Pranjal Bora

9 elements all the best websites have in common

Here is a fun fact for you! Today, there are more than 2 billion websites in the world! And with so many websites out there, it can be challenging and seemingly impossible for a website to be noticed.

Website design, like most things, has changed tremendously over the last 10 years. Despite all these changes, one thing remains unchanged. Good web design is still an important aspect of marketing. Regardless of whether you are investing in a new website or redesigning your current one, knowing which elements to include is essential.

Your website is your company’s front door.

So, to differentiate yourself in today’s super competitive landscape, what your business or brand really needs is a great website. That’s why we’ve put together this comprehensive list of what we believe are the 9 most important elements for the best websites.

9 elements all the best websites have in common

Let’s get started on the elements the best websites share.

1) Effective websites have one purpose, and many functions

In the past, business owners were forced to rely on traditional marketing tactics such as print and TV to gain new customers. But today, websites are some of the most effective marketing tools that we have at our disposal. Just like any marketing strategy a company website needs to have distinct goals, as well as a system to measure its success.

A business website may have many functions including lead generation, brand awareness, and customer support. To figure out what your website goals should be, start by listing all your most important business goals. And remember that the primary purpose is to get your brand out there.

2) Modern websites have responsive designs

First-generation sites were not designed for mobile technologies but rather for desktop computers. But with the rise of mobile use, web traffic these days comes from multiple sources- not just from larger monitors. As such, your site must deliver the same browsing experience regardless of which device your visitor is using.

According to Forbes, more than 60% of total online searches are made through mobile devices. Plus, if you want your website to rank on Google, you must pay attention to mobile-first indexing.

3) A good website has a recognizable typography

Almost 80% of the average modern website contains typography. Even though content plays a critical role in any website, the manner in which the content is presented is equally important. Typography impacts how a website is presented and designed. So, what exactly is it?

Put plainly, typography refers to the art and science of arranging letters and text in ways that make sure that the copy is both legible and visually appealing to the website visitor. Typography is completely subjective to a business and is typically an extension of the brand’s image.

4) Great websites offer distinct UX

There is so much planning that goes into website creation that it can be easy to lose sight of user experience (UX). Without UX, your website may as well be a blank stretch of text on the internet. UX refers to how a visitor feels as they navigate a site, mobile app, or even software.

The goal of UX is to design a website that caters to the needs of the visitor in the best way possible. In order to do so, a website must strive to provide positive experiences that make the user’s journey easier. UX design is what breathes personality into a website, which then allows your visitor to fall in love with your brand or offer.

5) Great websites are updated with dynamic content

Can you imagine visiting a website that had little to no or hopelessly outdated information? Most website visitors would simply click away to look for a website that had more resourceful information and content. Not only is content vital for the customer journey, but it is also essential for showing up in the search results.

For websites to show up in Google search results, for instance, the search engine must know what the website is about. One of the primary ways to educate search engines about a website is with content.

6) Great websites use high-quality images

Some of the best websites these days display large, high-quality product images on their sites to highlight the various features and components of the products they have on offer. If you offer products, uploading quality images on your site helps you highlight the most important features of a product, Large images that are also scan-friendly help prospects generate a clear understanding of what the different features do by conveying them through images rather than just product descriptions.

7) Great websites are SEO optimized

If you want your website to rank in search engine result pages, you must optimize your website for SEO, as well as conversion. SEO is an abbreviation for Search Engine Optimization, which refers to the process of increasing website traffic via search engine results.

When a website is optimized, it can attract more traffic and generate more opportunities to convert potential customers. Plus, websites that are optimized for SEO typically generate better metrics such as increased time on the website and reduced bounce rate, which will all result in better rankings on Google.

8) Great websites are optimized for speed

You need to optimize your website for speed! Website speed is a huge part of the first impression you make with a first-time web visitor. Website design contains components that are designed to make a website aesthetically pleasing. However, if these components are not properly optimized, it can negatively affect the speed of a website.

How fast a website load is crucial to website visitors because 50% of people do not wait for more than two seconds for a website to load. It also shouldn’t come as a surprise that Google favors fast websites because they lead to a great user experience. This is reflected across the search results. Websites that rank toward the top of the results are typically much faster than websites with low rankings.

Final Thoughts

So, there you have it! The elements discussed above will help you tell your brand story while also explaining the essence of your company. Some of these elements work to ensure that you immediately capture the interest of a user while some will help you improve your user experience. Use these elements to align your brand and website goals. This will ensure that you have the most impactful website out there!

Share It


Pranjal Bora

Pranjal Bora works as Head of Product Development at Digital Authority Partners.