Web Development | 18-12-2019 | Nishil Prasad
Website optimization is essential to get more conversions so you can reach the target audience, serve your customers better, and find better platforms to brand your business. Create informational and valuable content that is shareable. You can use these tips to grow organic traffic for your website. Understand the expectations of the target audience and give what they are looking for. Experiment with different content formats and beckon their attention.
Analyze old and current content
You can use the tools on Facebook and other social media pages to see how your content is performing. You gain insights into the performance and the demographics where your content is performing. Analyze old posts to keep the content fresh. You can gain insights from the data about user behaviour from these tools. You will know what they are looking for and how you can optimize the content to keep them interested and become a return to your website for more.
Study the patterns and know which area of your website you need to optimize. You will know which pages are getting more traffic and make changes to other pages as well based on these insights. Understand how conversion rates are calculated. You could check the performance over a variety of content formats such as webinars, sales, and track the rate of conversion on these segments. It is easy to track conversions knowing how many users have converted so you optimize the website to retain the loyalty of users looking for information or services.
Create a formula for brand awareness
The insights and metrics give you inputs about what the users like and what they are looking for. Create content based on what the users want to convert leads. Develop content that generates interest in the audience. Create a scope that answers the questions of users and provide information in your area of expertise that the customers are looking for. When the users develop an interest in what you have to showcase, it generates interest in your product and services.
Keep your ears open for opinions, test content, experiment, find innovative strategies to promote your content. Tweak the content regularly to keep retain the interest of users who look past the old content. Find a new audience and promote the content to them. Always listen to your gut apart from metrics and be open to expert advice and opinions. Analyze what you are offering to the users is ideal or not. Always remember that content that is optimized regularly grabs the attention of the users.
Optimize the layout design and elements
Check the user experience of your website on various devices and calculate the bounce rates. Make changes in codes for segments where the bounce rate is high and implement white space. Keep the design simple and minimalistic for your website to perform exceptionally well and be a hit with the users. Add images, videos, columns, bullet lists, and keep the paragraphs small so it is easy for users to read the content on your website.
Based on Google data you will know how attractive your website is for users. Websites that have complex elements are considered less beautiful and do not attract as many users as websites with minimalistic designs. Keep the style of forms simple. Users who visit websites have a little attention span to fill in data. You can cut-short unnecessary fields and keep the forms simple. Adding landing pages to forms is an effective strategy to get more conversions.
Run tests on collected data
When you have visual reports and all the metrics handy, run tests. You can create at least two versions of the same landing page and test them for performance and conversions. You can alter a few variables and check how they are performing. You can run a few tests on a single page to optimize the performance and check the same page running it through tests for performance and conversions.
Running these tests you will know if you need to buy more ads to increase the traffic to your website. You can hire marketing experts to analyze these tests and know which segments to optimize. Add new stuff, new products, over a while and keep the pages crisp and interesting. When you provide more options, it keeps the users interested in what you have to offer. Limit the options you want to provide as it is easy to test using the strategy of diversification.
Create a solid customer value proposition
Come up with content strategies that define the CVP. Brainstorm ideas as to why customers would want to buy from you. Make your customers feel great about what they are looking for on your website. Use colloquial language to connect with the users and discard any jargon or difficult to understand phrases. Use the CVP consistently across all of your products. This strategy works in winning loyal customers and getting conversions.
Create eye-catching headlines that garner the attention of the customers instantly. Use testimonials, social media proof, infographics, and make your content shareable. This is one of the best strategies you can implement to increase the conversion rate. Write copy that rings a bell with the audience and makes them easily understand what you are trying to say. Keep the language simple and flowing. Use the strategy of urgency that urges your customers to hit the call for the action button.
You can get started with implementing these simple strategies and test contents, segments of websites, as well as the code to optimize them. These are ways you can increase conversions and build customer loyalty.