Responsive Design: How to Create Websites That Look Great on Any Device

Web Development | 30-05-2023 | Prashant Pujara

Responsive Design: How to Create Websites That Look Great on Any Device

Did you know most internet users say they wouldn't recommend a company or business with a poorly designed website? This is no surprise because the increase in online presence has made it mandatory for businesses to design an appealing website. Optimizing a website that will look great on any device is necessary for businesses looking to target their potential customers. Responsive websites are a no-brainer, and your design must be accurately made to look great on any screen. This article will highlight the importance of a responsive website design and how to create one. So, make sure to read it till the end.

In today's digital landscape, the variety of devices used for accessing the internet has expanded significantly. From desktop computers and laptops to smartphones and tablets, users expect websites to seamlessly adapt to their preferred devices. This is in which responsive layout comes into play. Responsive design is a web development approach that ensures websites automatically adjust their layout, images, and content to provide an optimal viewing experience across different devices and screen sizes. In this blog, we will delve into the key principles and techniques for creating responsive websites that not only function flawlessly but also look great on any device.

What Do You Mean by A Responsive Website?

The concept of a responsive website implies designing it in a way that it adapts to any device easily. The main objective of a website lies in retaining optimal appearance and usability regardless of the device it is being displayed on. A responsive website responds to the needs of the user by accurately adapting to any device, screen size, layout, orientation, and platform. This can be done using flexible layouts and grids, CSS media queries, responsive images, etc.

To create websites that cater to the diverse range of devices available today, it is crucial to understand the fundamentals of responsive design. Responsive design is an approach that involves designing and developing websites in a way that allows them to respond to the user's behavior and environment. This response is based on factors such as screen size, platform, and orientation. By utilizing flexible layouts, fluid images, and media queries, responsive design ensures that websites automatically adapt their appearance to provide an optimal user experience on any device.

Why Responsive Is Web Design So Important?

If you designed or developed numerous versions of your website that adapted to every type of device, it wouldn't have been a practical process time-wise. Moreover, it would be expensive, too, rendering websites ineffective for future technological changes. It will also become challenging to maintain such websites efficiently. So, the best option is to create a responsive website design to future-proof your business website.

The key to designing a responsive website is studying the audience carefully to know what type of device they use for viewing your website. Also, take into consideration the current traffic rate for your mobile vs tablet vs the desktop-compatible website. Today, traffic from mobile devices is higher compared to other devices. So, making a mobile responsive website has become more important than ever.

It is important to design your business site for various devices like mobile, desktop, and tablet. However, it often gets complicated when creating them across web browsers. Few major web browsers have their own dedicated mobile versions rendering the sites in a different manner. The trickier part is that there are several versions of the browsers you need to look out for. You simply cannot expect your audience to be present on the latest browser versions. Therefore, it is extremely important to design a website that works properly and responds accurately to various web browser versions.

Improved User Experience: With the increasing use of smartphones and tablets, users access websites on a variety of devices with different screen sizes and resolutions. Responsive design ensures that websites adapt and provide an optimal user experience regardless of the device being used. By automatically adjusting the layout, content, and images, responsive websites offer a seamless and user-friendly experience, leading to higher user satisfaction and engagement.

Mobile Usage Dominance: Mobile devices have become the primary means of accessing the internet for many users worldwide. Having a responsive website allows you to cater to the ever-growing mobile audience. By providing a mobile-friendly experience, you can capture and retain users who prefer browsing on their smartphones or tablets, enhancing your reach and visibility.

Search Engine Optimization (SEO) Benefits: Responsive design plays a significant role in search engine optimization. Search engines like Google prioritize mobile-friendly websites in their search rankings. Having a responsive website ensures that your site meets Google's mobile-friendly criteria, potentially leading to higher search rankings and increased organic traffic.

Cost-Effective and Efficient: In the past, businesses used to create separate versions of their websites for desktop and mobile devices. However, maintaining multiple versions can be time-consuming, costly, and challenging to manage. Responsive design eliminates the need for separate websites by providing a single, adaptable solution. This saves time, effort, and resources, allowing businesses to focus on other important aspects of their online presence.

Future-Proofing: The digital landscape is constantly evolving, with new devices and screen sizes regularly being introduced. Responsive design future-proofs your website by ensuring it can adapt to any new devices or technologies that may emerge. By embracing responsive design, you can stay ahead of the curve and provide a consistent user experience across various platforms.

Increased Conversion Rates: A seamless and user-friendly website experience translates into better conversion rates. When users can easily navigate and interact with your website, they are more likely to stay longer, explore your offerings, and complete desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter. Responsive design optimizes the user journey, reducing barriers and friction, which ultimately leads to higher conversion rates and improved business outcomes.

Designing a website is no rocket science. This is a constant battle for most people in this industry trying to create a design for all hardware devices and browser versions. The best solution is to test the site on as many old and new devices as possible with the help of a proficient web developer. They can help to develop an adaptable and responsive website that looks great on any device.

Effective Tips to Design an All-Device Responsive Website

Now that you know why having a responsive website is essential, here are some effective tips for creating one that is suitable for devices.

Configure Appropriate Responsive Breakpoints

In responsive layout, a breakpoint refers to a particular factor wherein a website's content material and layout regulate to offer the surest consumer experience. With different devices having varying screen sizes and resolutions, the website must render ideally across all of them without distorting or obscuring the content or images.

To achieve this, developers implement responsive breakpoints, or media query breakpoints or CSS breakpoints, defined points in the code. The website content then responds to these points, adjusting itself to any screen size to display an accurate layout.

The website's content aligns with the screen size by incorporating CSS breakpoints, creating an aesthetically pleasing and visually consumable experience. It's essential to consider the most commonly used device resolutions for mobile, desktop, and tablet when setting breakpoints.

These would be:

1920×1080 (9.61%)

1366×768 (7.87%)

360×640 (4.36%)

414×896 (4.34%)

1536×864 (4.11%)

Construct the Fluid Grid

Previously, webpages were designed using fixed pixel measurements. Nowadays, however, fluid grids are used instead. Essentially, fluid grid positions and organizes webpage elements based on the device’s screen size used to display it. Unlike fixed pixel designs, elements on the fluid grid adapt and resize themselves to match the screen size.

The height and width of the fluid grid's columns must be scaled based on the screen size rather than being predetermined. This means the text or other components are being proportioned concerning the screen size. The rules for a fluid grid can be created by working with the source code of the website. Using a fluid grid also makes it easier to maintain the consistency of a website's aesthetics across different devices. It also provides better control over alignment and enables quicker design decisions.

Allow for touchscreens

In today's world, touchscreens have become a common feature, even in laptops. As a result, responsive website development must cater to the needs of both mouse and touchscreen users. For instance, when designing a form with a drop-down menu, it's essential to consider making it more prominent and easier to tap with a fingertip on touchscreen devices in the desktop view.

Intuitive Interaction: Touchscreens have become the primary input method for mobile users. Responsive design ensures that websites are optimized for touch interaction by providing larger and more accessible elements such as buttons, menus, and links. This makes it easier for users to navigate the website, tap on desired elements, and interact with the content effortlessly.

Eliminating Pinch and Zoom: Without responsive design, websites that are not optimized for touchscreens often require users to zoom in and out to read text or interact with small elements. This can be frustrating and hinder the user experience. Responsive design allows the website to adapt to the screen size, ensuring that text, images, and interactive elements are appropriately sized and readable, eliminating the need for pinch and zoom gestures.

Improved Usability: Touchscreens offer a more direct and tactile way of interacting with digital content. Responsive design takes advantage of this by optimizing the website's layout, spacing, and touch targets. Elements are appropriately spaced to prevent accidental taps, and touch targets are large enough to accommodate finger inputs accurately. This enhances the usability of the website, making it more comfortable and enjoyable for touchscreen users.

Mobile-Friendly Interactions: Responsive design enables the inclusion of mobile-specific interactions, such as swiping, sliding, and gestures, which enhance the overall user experience on touch-enabled devices. These interactions can be utilized for features like image carousels, sliders, and responsive menus, providing a seamless and engaging experience for mobile users.
Consistency Across Devices: By implementing responsive design, your website maintains a consistent look and feel across different devices, including touch-enabled ones. Consistency in design and functionality is vital for user familiarity and usability. Users who switch between devices will find it easier to navigate and interact with your website when the experience remains consistent regardless of the device they are using.

Accessibility Considerations: Touchscreens play a significant role in improving accessibility for individuals with certain disabilities. People with motor impairments, for example, may find it easier to interact with touchscreens compared to using a traditional mouse or keyboard. By incorporating responsive design and touch-friendly features, you create an inclusive experience that caters to a wider range of users.

Furthermore, it's vital to keep in mind that small features, such as buttons, can be challenging to access on smartphones. Thus, incorporating graphics calls to action, and buttons that appear correctly across all devices can greatly enhance the user experience.

Always use a viewport

The visible portion of a webpage for users is called the viewport, which can vary in size depending on the device used to access the website. The browser receives instructions about the page's scaling and dimensions by including a viewport meta tag. This technique is particularly beneficial for users browsing on smaller screens as it eliminates the need for excessive horizontal scrolling or zooming out, resulting in an improved user experience on smartphones. Media queries can also determine the viewport's width, enabling developers to customize the website for different browsers or device orientations.

In addition to incorporating a viewport meta tag, adopting a mobile-first design approach is also an effective strategy for creating a responsive website. This involves creating styles targeted explicitly at smaller viewports, which become the website's default. Additional styles can be added through media queries as the viewport size increases, resulting in optimized bandwidth usage.

Responsive typography

The fundamental element of web design is typography. The font sizes must also be optimized for mobile to make the material compelling when presented across mobile devices.

When working on a fixed-width website, using pixels to set the font size is effective, but a responsive font is required for responsive websites.

The CSS3 guidelines provide a new unit called rems relative to the HTML components, enabling the entire web page to change dynamically per the browser's viewport width.


Since making a responsive website is the key to a successful business, keep the points in mind while designing your site effectively. This isn't just a trend but a long-term strategy to help you survive in the competitive world.

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Prashant Pujara

Prashant Pujara is the CEO of MultiQoS Technologies, a well-known eLearning app development company. He boasts 10+ years of experience in software development, intending to develop mobile applications for all platforms, including iOS and Android.