E-commerce | 22-01-2021 | Emily Addison
The eCommerce website industry has seen an increase in visits and revenue considering its growing popularity. This gives you the chance to capitalize on this progress and create your eCommerce platform that cements your standing with your competitors. There are many design trends that are available for you to gain inspiration for your eCommerce web design. It usually is preferable to hire an eCommerce web designer who is qualified and experienced enough to do the job for you. Some of these eCommerce designers hail from credible agencies such as Designster or Penji.
But if you are going ahead with your own eCommerce design, then we will be more than happy to share with you some guidelines that you need to be aware of and can help you in your future prospects. As long as you adhere to the following strategies, your eCommerce website will come out triumphant and victorious.
1. Social Proof
Emotions are fundamental when they form and strengthen our decision-making process. The decisive role they play in our judgment's execution is significantly capitalized in the sales and marketing sector. The social proof web design will demonstrate that you have already catered to a vast range of customers that have become your loyal clients. This will act as a recommendation by your clientele, which will contribute to other intrigued customers' interests. An eCommerce website cannot be trusted if it does not have the greenlight from former clients. That is why you can leverage this type of design as part of your website promotional strategy.You can demonstrate to your interested viewers that other customers have used your products and services. Social proof has the ability to make a personal connection with your target audience as they take a more personalized approach by forming a link between your former customers and potential customers.
This social proof design will give your viewers more incentive to engage with your website and substantially invest in its platform. You can add a sense of urgency by adding a "Buy Now" button to your web design. Don't forget to mention all the positive reviews and feedback from your former clients. Their glowing reviews will compel many customers to share their experiences, which will enhance the legitimacy and credibility of your business.
2. The User-Friendly Design
Every customer is receptive to designs that are user-oriented. This is made possible if the website design is simplistic, which is especially important for eCommerce websites. The majority of users have asserted that they entertain websites based on their convenience. This is why you need to keep your eCommerce website's usability as your first and foremost priority. You can add as many aesthetically pleasing visuals as you want in your website design and implement an easy scrolling mechanism. But these efforts will still be in vain if the users do not locate the information they expect to find concerning your offered product or service. They will only entertain the content that convinces them to purchase your product.
It would be best to establish a clear roadmap that paves the way for users to find that product information. For even better results in your user experience, you can include some navigation that is enticing and add search operations that are simple to use. This will smoothen your user experience who will provide your website will rave reviews. Remember, time is of the essence when it comes to website engagement. You don't have enough time left to guide users to your relevant information, so you need to quicken and smoothen their ability to reach that information in your website design. If you place your users' interests at the forefront of your innovation, then your eCommerce website will yield useful results and become a success.
3. High Security
Whatever kind of website you have at your disposal. You know full well why security is such a critical priority for the welfare of your enterprise. In the age where security breaches and cybercrimes have become common, it is viable that you maintain a mechanism that protects your website system from online predators. These criminals have a tendency to target monetary oriented website from which they can capture valuable information. It is not only your website that requires protection but also your customers. Trust in eCommerce websites has dropped since the scourge of cyber attacks and hacking has made its way to the eCommerce industry. The customers are vulnerable if hackers manage to gain access to the client's sensitive data.
This makes the client apprehensive in rendering their personal data in the care of eCommerce websites. You need to create a lock on your web browser and implement a more recent protective mechanism such as two-factor authentications. You may also invest in an SSL certificate to enhance your website security and protection. If you showcase your security levels to your customers and make them understand its necessity, they will entrust you with their information enough to gain sizable potential sales. Ecommerce websites that have no such cybersecurity apparatus in place will always lose out on leads, which is why it is imperative that you remain organized.
4. User-Generated Content
User-generated content provides a supporting medium to channel social proof. You can use this to encourage your clients to share their positive experiences with your site and products through content. This will form a stronger bond with your former clients and give incentive for new clients to invest in your products and services. Some of this content can be in the form of tweets or Instagram posts. Many sites gravitate to using hashtags to support their sites, which will expose customers to more of your product. Always include your customers before or after your eCommerce website experience.
5. Captivating Visuals
Everyone knows that it is the visuals of any content that arrests the attention of the potential customer. This is why you need to ensure that your eCommerce web design exceeds expectations. You need to showcase your product from all angles and allow users to zoom in and have a comprehensive look at the product and its elements. An animated product that shows it in action is an even more effective process.
Adding and enforcing much of these tips will allow you to create an eCommerce website that guarantees results. Just keep in mind that you need to adhere to the following principles, and you and your customer will both come out happy and satisfied.