About Appinventiv

It is an award-winning creative company that has also been known by Appfutura multiple times. They aim to bring forward the best services with absolute perfection when it is all about delivering services to the clients. For a business to mark itself as a technologically sound brand, it is slowly becoming a prerequisite to integrate Blockchain one way or another in their processes.

Last updated May 13, 2026

Services

Mobile App Development Web Development AR App Development UI-UX Design Custom Software Development Chat Bots & AI Development Internet of Things Blockchain Development Cryptocurrency Wallet Development Supply Chain Blockchain Hyperledger Smart Contracts Development ICO consulting Blockchain Implementation

Industries Served

Telecommunications Construction Human Resources Fashion & Apparel Automotive Travel & Hospitality Healthcare

Appinventiv Reviews

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Publishing workflow that took our time-to-live from days to under an hour

Zofia Kamińska / CTO - Odra Tech Studio
Verified
May 23, 2026

Project summary: B2B customer churn was concentrated among accounts that had complained about portal usability. We needed a complete redesign of the self-service experience before the next contract renewal cycle.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.5
Quality
4.5
Schedule
4.0
Cost
5.0
Communication
Project TypeCMS Development
IndustryTelecommunications
Project Cost$500,000+
DurationNov 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Odra Tech Studio operates in the Telecommunications sector with headquarters in Wrocław, Poland. In my role as CTO I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant CMS Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
The core engagement was CMS Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex CMS Development programme in the Telecommunications space and will deliver against a serious brief, this is the team.

Complete rebuild that our marketing team can now manage without engineering tickets

Rupert Ashford / Director of eCommerce - Hargrove Retail PLC
Verified
May 20, 2026

Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5
Overall
4.0
Quality
4.0
Schedule
4.5
Cost
4.0
Communication
Project TypeWeb Development
IndustryConstruction
Project Cost$50,000 to $149,999
DurationJul 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Hargrove Retail PLC operates in the Construction sector with headquarters in Manchester, UK. In my role as Director of eCommerce I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Web Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The scope covered the full Web Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Construction network — in both cases to peers facing Web Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

CMS that preserved every byte of SEO equity from the old site while adding every feature we needed

Nora Al-Otaibi / VP of Engineering - Salam Digital Solutions
Verified
May 04, 2026

Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5
Overall
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Communication
Project TypeCMS Development
IndustryHuman Resources
Project Cost$50,000 to $149,999
DurationApr 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Salam Digital Solutions, a growth-stage Human Resources business based in Jeddah, Saudi Arabia. As VP of Engineering my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Human Resources market but lacked the engineering depth internally to execute it. The CMS Development requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
The core engagement was CMS Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Human Resources experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Human Resources network — in both cases to peers facing CMS Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Project execution that matched the proposal in every dimension that mattered

Abdullah Al-Shehri / Head of Innovation - Desert Tech Ventures
Verified
Apr 24, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5
Overall
4.5
Quality
4.0
Schedule
4.5
Cost
5.0
Communication
Project TypeLow-Code / No-Code Development
IndustryFashion & Apparel
Project Cost$10,000 to $49,999
DurationAug 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Desert Tech Ventures operates in the Fashion & Apparel sector with headquarters in Riyadh, Saudi Arabia. In my role as Head of Innovation I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Fashion & Apparel segment had changed and the compliance timeline was set by our regulator, not by us. The Low-Code / No-Code Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
End-to-end Low-Code / No-Code Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
A trusted peer in the Fashion & Apparel sector had used them for a comparable Low-Code / No-Code Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Low-Code / No-Code Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Low-Code / No-Code Development programme in the Fashion & Apparel space and will deliver against a serious brief, this is the team.

Project execution that matched the proposal in every dimension that mattered

Eoghan Fitzgerald / VP of Engineering - Shannon Tech Solutions Ltd
Verified
Mar 26, 2026

Project summary: Our connected vehicle platform needed to handle telemetry data from an expanding EV fleet while supporting over-the-air update orchestration. No off-the-shelf platform handled both requirements well.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5
Overall
4.0
Quality
4.5
Schedule
5.0
Cost
4.5
Communication
Project TypeEmbedded Systems Development
IndustryAutomotive
Project Cost$50,000 to $149,999
DurationApr 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Engineering at Shannon Tech Solutions Ltd I oversee technology investment and delivery across our Automotive operations in Dublin, Ireland. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Automotive segment had changed and the compliance timeline was set by our regulator, not by us. The Embedded Systems Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The core engagement was Embedded Systems Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
A trusted peer in the Automotive sector had used them for a comparable Embedded Systems Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Embedded Systems Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Automotive experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Dublin, Ireland and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Embedded Systems Development programme in the Automotive space and will deliver against a serious brief, this is the team.

Company Info

Founded 2014
Employees 500 - 999
Hourly Rate < $25
Client Rating 4.5/5 (7 reviews)

Rating Breakdown

Quality
4.4
Schedule
4.4
Cost
4.6
Communication
4.6

FAQs

Does Appinventiv actually build with AI, or just talk about it?
Plenty of modern software teams, Appinventiv included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, its listed capabilities span AR App Development, Blockchain Development, Chat Bots & AI Development, Cryptocurrency Wallet Development and Custom Software Development, and it has been operating since 2014.
What kinds of industries has Appinventiv actually built for?
Appinventiv has delivered projects across a range of different industries, including Travel & Hospitality, Human Resources, Construction, Fashion & Apparel, Healthcare and Telecommunications.
What should I expect to pay to work with Appinventiv?
What Appinventiv charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Appinventiv's typical hourly rate is around < $25, with an average project cost of $5000000+.
What should I actually be looking at when comparing a company like Appinventiv to others?
When you're weighing up a software partner such as Appinventiv, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has experience across industries such as Travel & Hospitality, Human Resources, Construction, Fashion & Apparel, Healthcare and Telecommunications, and its average project cost is reported at $5000000+.
What's the easiest way to actually get in touch with Appinventiv?
Most businesses reach Appinventiv through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, it has experience across industries such as Travel & Hospitality, Human Resources, Construction, Fashion & Apparel, Healthcare and Telecommunications, and it has been operating since 2014.
Can I just hire developers from Appinventiv to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Appinventiv, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Travel & Hospitality, Human Resources, Construction, Fashion & Apparel, Healthcare and Telecommunications, and it reports a team size of 500 - 999 professionals.
Can Appinventiv take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Appinventiv — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Travel & Hospitality, Human Resources, Construction, Fashion & Apparel, Healthcare and Telecommunications, and its listed capabilities span AR App Development, Blockchain Development, Chat Bots & AI Development, Cryptocurrency Wallet Development and Custom Software Development.
Would Appinventiv be a good fit for an early-stage startup?
Generally, yes — companies like Appinventiv tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, its listed capabilities span AR App Development, Blockchain Development, Chat Bots & AI Development, Cryptocurrency Wallet Development and Custom Software Development, and its typical hourly rate is around < $25.
What makes Appinventiv worth considering over other options?
What tends to set Appinventiv apart usually comes down to some mix of technical depth, relevant industry experience, how clients describe working with them, their development approach, communication habits, and whether they can actually deliver something that scales. Founded in 2014, the company has built a track record of delivering projects across various industries.
Is Appinventiv more of an offshore setup or a local team?
That depends on where Appinventiv is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, it has experience across industries such as Travel & Hospitality, Human Resources, Construction, Fashion & Apparel, Healthcare and Telecommunications, and it has been operating since 2014.