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Apps People

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4.2/5 (6 reviews)
+61862629448 stuart@appsppl.com.au Visit Website

About Apps People

They strive to produce amazing apps for their clients and work with them from ideation to launch, providing them valuable information each step of the way. Their developers are really very talented & experienced which develop an app that works good and helps the clients. The company has developed a strong track in designing mobile app solutions that are completely original, diverse & natural.

Last updated May 13, 2026

Services

Web Development Custom Software Development SEO Android App Development iOS App Development

Industries Served

Agriculture Construction Insurance Pharmaceuticals & Biotechnology Logistics & Supply Chain Travel & Hospitality

Apps People Reviews

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CRM integration that connected our marketing automation to our revenue motion seamlessly

Liselotte Bakker / Head of Platform Engineering - Harbour Digital BV
Verified
Jan 17, 2026

Project summary: Our mobile app had a 2.9-star average review score. The two themes in every negative review were speed and booking flow complexity — both were solvable with the right engineering partner.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.0
Overall
3.5
Quality
3.5
Schedule
4.0
Cost
4.0
Communication
Project TypeCRM Development
IndustryTravel & Hospitality
Project Cost$10,000 to $49,999
DurationJun 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Head of Platform Engineering at Harbour Digital BV I oversee technology investment and delivery across our Travel & Hospitality operations in Utrecht, Netherlands. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Travel & Hospitality market but lacked the engineering depth internally to execute it. The CRM Development requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
The scope covered the full CRM Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
A trusted peer in the Travel & Hospitality sector had used them for a comparable CRM Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, CRM Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Utrecht, Netherlands and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the CRM Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex CRM Development programme in the Travel & Hospitality space and will deliver against a serious brief, this is the team.

Company Info

Founded 2015
Employees 2 - 9
Hourly Rate $100 - $149
Client Rating 4.2/5 (6 reviews)

Rating Breakdown

Quality
4.1
Schedule
4.2
Cost
4.2
Communication
4.2

FAQs

Will Apps People sign an NDA before we even discuss the project in detail?
Most professional shops, including Apps People, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has served clients in Australia, and it reports a team size of 2 - 9 professionals.
What are the actual contract options if I want to work with Apps People?
Most companies structured like Apps People give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, it has served clients in Australia, and it has been operating since 2015.
Can I just hire developers from Apps People to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Apps People, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Construction, Travel & Hospitality, Logistics & Supply Chain, Insurance, Agriculture and Pharmaceuticals & Biotechnology, and its average project cost is reported at $5000000+.
Does Apps People actually build with AI, or just talk about it?
Plenty of modern software teams, Apps People included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, its listed capabilities span Android App Development, Custom Software Development, iOS App Development, SEO and Web Development, and it has experience across industries such as Construction, Travel & Hospitality, Logistics & Supply Chain, Insurance, Agriculture and Pharmaceuticals & Biotechnology.
Can Apps People take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Apps People — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Construction, Travel & Hospitality, Logistics & Supply Chain, Insurance, Agriculture and Pharmaceuticals & Biotechnology, and it reports a team size of 2 - 9 professionals.
Roughly how long does a project with Apps People take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 2 - 9 professionals, Apps People can scale resources based on project urgency.
What makes Apps People worth considering over other options?
What tends to set Apps People apart usually comes down to some mix of technical depth, relevant industry experience, how clients describe working with them, their development approach, communication habits, and whether they can actually deliver something that scales. Founded in 2015, the company has built a track record of delivering projects across various industries.
How do I actually get a real proposal out of Apps People instead of a generic reply?
The most reliable route is giving Apps People a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, its listed capabilities span Android App Development, Custom Software Development, iOS App Development, SEO and Web Development, and it has been operating since 2015.
Would Apps People be a good fit for an early-stage startup?
Generally, yes — companies like Apps People tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, it has experience across industries such as Construction, Travel & Hospitality, Logistics & Supply Chain, Insurance, Agriculture and Pharmaceuticals & Biotechnology, and it has served clients in Australia.

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