About Base Element

They are driven by measurable results and breakthrough solutions that bring about progressive change and business transformation with our customers’ interests at the heart of all we do. They also employ a gamification way where applicable to increase social interaction, customer engagement, and retention. Surely clients will benefit from their collective expertise and collaborative nature as they invest time and resources to know your operational goals.

Last updated May 13, 2026

Services

Mobile App Development Web Development UI-UX Design Custom Software Development Web Design Social Media Marketing Digital Strategy Android App Development App Marketing

Base Element Reviews

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End-to-end quality programme that halved our post-release incident rate inside three months

Liselotte Bakker / Head of Platform Engineering - Harbour Digital BV
Verified
Jun 06, 2026

Project summary: An international expansion required multi-currency, multi-language, and multi-warehouse capabilities that our existing platform could not support without a fundamental re-architecture.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
4.0
Quality
3.5
Schedule
3.5
Cost
3.5
Communication
Project TypeQuality Assurance & Testing
IndustryRetail & E-commerce
Project Cost$500,000+
DurationJan 2026 – Apr 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Harbour Digital BV is an established Retail & E-commerce organisation headquartered in Utrecht, Netherlands. My role as Head of Platform Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
The scope covered the full Quality Assurance & Testing lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

A partnership that began with a single project and earned a place on our preferred vendor list

Nathan Prescott / VP of Technology - Ironclad Insurance Group
Verified
May 05, 2026

Project summary: Integration between our clinic management system and our patient-facing app had been a recurring failure point. We needed an engineering partner who could own the integration layer end to end.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
4.0
Quality
4.5
Schedule
4.0
Cost
4.0
Communication
Project TypeEmbedded Systems Development
IndustryHealthcare
Project Cost$50,000 to $149,999
DurationMay 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Ironclad Insurance Group operates in the Healthcare sector with headquarters in New York, USA. In my role as VP of Technology I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
End-to-end Embedded Systems Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Embedded Systems Development approach and the evidence base they provided — reference projects in Healthcare contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

App store launch with a four-point-eight average rating in the first month

Rupert Ashford / Director of eCommerce - Hargrove Retail PLC
Verified
Mar 20, 2026

Project summary: Regulatory submission timelines required a document management platform that could handle version control, access permissions, and audit trails at a scale our existing tools were not designed for.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

4.0
Overall
4.5
Quality
4.0
Schedule
4.0
Cost
4.0
Communication
Project TypeMobile App Development
IndustryPharmaceuticals & Biotechnology
Project Cost$10,000 to $49,999
DurationJul 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Hargrove Retail PLC, a growth-stage Pharmaceuticals & Biotechnology business based in Manchester, UK. As Director of eCommerce my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Pharmaceuticals & Biotechnology segment had changed and the compliance timeline was set by our regulator, not by us. The Mobile App Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The scope covered the full Mobile App Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Best technology partner we have ever worked with

Matthew Harris / COO - Logistics International
Verified
Jun 21, 2025

Project summary: The project demanded deep technical expertise and a thorough understanding of our business domain.

Working with this team was genuinely refreshing. They brought creative ideas to the table, executed them with precision, and managed the project with a level of professionalism we rarely see. Feedback was acted on quickly, the documentation is excellent, and the end product has transformed how we operate. Our customers have noticed the difference immediately. We have already recommended them to three other companies in our network.

PROS

Excellent communication, high-quality deliverables, on-time delivery, proactive problem-solving

CONS

Slightly higher day rate than some alternatives, but the quality justifies every penny

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeIT Managed Services
IndustryEvents & Event Management
Project CostLess than $10,000
DurationDec 2024 – Jun 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We are a COO-led organisation operating in the Events & Event Management sector. My role involves overseeing strategic technology decisions and vendor partnerships. We have been growing steadily and needed a trusted partner to help us scale our digital capabilities.
What specific problem or business challenge led you to hire this company?
Our primary challenge was modernising our Events & Event Management operations through IT Managed Services. Legacy systems were limiting our agility and we needed a solution that could scale with our growth ambitions and integrate with our existing infrastructure.
What services did the company provide for your project?
They delivered a comprehensive IT Managed Services engagement covering requirements analysis, solution architecture, full-cycle development, QA testing, deployment, and post-launch support. The scope was well-defined and executed without scope creep.
Why did you choose this company over other providers you considered?
Their demonstrated expertise in IT Managed Services and a strong portfolio of Events & Event Management projects set them apart during our evaluation. The discovery call gave us confidence they truly understood our domain, not just the technology.
How clearly did the company understand your requirements and business goals?
Exceptionally well. They ran a structured discovery process, asked insightful questions, and produced a detailed requirements document that captured nuances we hadn't even articulated ourselves. That foundation made the entire project smoother.
How was your overall experience with their communication and project management?
Outstanding. We had a dedicated project manager, weekly status calls, a shared project board, and same-day responses to queries. There were no surprises — risks were flagged early and resolved before they became issues.
Did the company deliver the project on time and within your expected budget?
Yes, the project was delivered on the agreed date and within budget. Their estimates were realistic and they managed scope carefully, flagging any potential changes before they impacted the timeline or cost.
What tangible results or business impact have you seen since the project was completed?
Significant. Since go-live we have seen measurable improvements in operational efficiency, customer satisfaction scores have risen, and the solution has already paid back a substantial portion of the investment. The team built something we are genuinely proud of.
What did you like most about working with this company?
Their genuine investment in our success. They didn't just execute a spec — they brought ideas, challenged assumptions, and cared about the outcome as much as we did. The quality of the codebase and documentation also stood out.
Would you recommend this company to others, and would you work with them again?
Absolutely and without hesitation. We have already referred two colleagues, and we are actively scoping the next phase of work with them. They are our go-to partner for IT Managed Services projects going forward.

Truly impressed with their expertise and commitment

Thomas Müller / Engineering Manager - TechHaus GmbH
Verified
May 12, 2024

Project summary: Our company needed a reliable technology partner to deliver a complex project within a tight timeline.

This was the smoothest technology project we have ever run. The team's expertise was evident from the first technical discussion, and their ability to translate complex requirements into elegant solutions is remarkable. They kept us informed at every step, flagged risks early, and delivered a high-quality product that our internal team is proud to maintain. Their ongoing support has been equally impressive.

PROS

Proactive risk management, domain expertise, fast turnaround on feedback, genuinely invested in our success

CONS

Initial onboarding took a couple of extra days, but the team hit full stride very quickly

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeUI/UX Design
IndustryNonprofit & NGO
Project Cost$150,000 to $499,999
DurationMay 2025 – Aug 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We are a Engineering Manager-led organisation operating in the Nonprofit & NGO sector. My role involves overseeing strategic technology decisions and vendor partnerships. We have been growing steadily and needed a trusted partner to help us scale our digital capabilities.
What specific problem or business challenge led you to hire this company?
Our primary challenge was modernising our Nonprofit & NGO operations through UI/UX Design. Legacy systems were limiting our agility and we needed a solution that could scale with our growth ambitions and integrate with our existing infrastructure.
What services did the company provide for your project?
They delivered a comprehensive UI/UX Design engagement covering requirements analysis, solution architecture, full-cycle development, QA testing, deployment, and post-launch support. The scope was well-defined and executed without scope creep.
Why did you choose this company over other providers you considered?
Their demonstrated expertise in UI/UX Design and a strong portfolio of Nonprofit & NGO projects set them apart during our evaluation. The discovery call gave us confidence they truly understood our domain, not just the technology.
How clearly did the company understand your requirements and business goals?
Exceptionally well. They ran a structured discovery process, asked insightful questions, and produced a detailed requirements document that captured nuances we hadn't even articulated ourselves. That foundation made the entire project smoother.
How was your overall experience with their communication and project management?
Outstanding. We had a dedicated project manager, weekly status calls, a shared project board, and same-day responses to queries. There were no surprises — risks were flagged early and resolved before they became issues.
Did the company deliver the project on time and within your expected budget?
Yes, the project was delivered on the agreed date and within budget. Their estimates were realistic and they managed scope carefully, flagging any potential changes before they impacted the timeline or cost.
What tangible results or business impact have you seen since the project was completed?
Significant. Since go-live we have seen measurable improvements in operational efficiency, customer satisfaction scores have risen, and the solution has already paid back a substantial portion of the investment. The team built something we are genuinely proud of.
What did you like most about working with this company?
Their genuine investment in our success. They didn't just execute a spec — they brought ideas, challenged assumptions, and cared about the outcome as much as we did. The quality of the codebase and documentation also stood out.
Would you recommend this company to others, and would you work with them again?
Absolutely and without hesitation. We have already referred two colleagues, and we are actively scoping the next phase of work with them. They are our go-to partner for UI/UX Design projects going forward.

Impressive AI/ML expertise — results speak for themselves

Michael Anderson / CTO - TechCorp Solutions
Verified
Nov 19, 2023

Project summary: We set out to build a content streaming platform capable of serving a global audience with low latency.

The level of professionalism and technical excellence this team brought to our project was remarkable. They managed a complex, multi-stakeholder engagement with ease, kept all parties aligned, and delivered a product that has already exceeded our KPIs. Their attention to detail, willingness to go the extra mile, and genuine care for our success made this one of the best vendor relationships we have had in years.

PROS

Innovative thinking, meticulous attention to detail, reliable delivery, transparent reporting

CONS

Initial onboarding took a couple of extra days, but the team hit full stride very quickly

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeAI & Machine Learning
IndustryMedia & Entertainment
Project Cost$500,000+
DurationSep 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We are a CTO-led organisation operating in the Media & Entertainment sector. My role involves overseeing strategic technology decisions and vendor partnerships. We have been growing steadily and needed a trusted partner to help us scale our digital capabilities.
What specific problem or business challenge led you to hire this company?
Our primary challenge was modernising our Media & Entertainment operations through AI & Machine Learning. Legacy systems were limiting our agility and we needed a solution that could scale with our growth ambitions and integrate with our existing infrastructure.
What services did the company provide for your project?
They delivered a comprehensive AI & Machine Learning engagement covering requirements analysis, solution architecture, full-cycle development, QA testing, deployment, and post-launch support. The scope was well-defined and executed without scope creep.
Why did you choose this company over other providers you considered?
Their demonstrated expertise in AI & Machine Learning and a strong portfolio of Media & Entertainment projects set them apart during our evaluation. The discovery call gave us confidence they truly understood our domain, not just the technology.
How clearly did the company understand your requirements and business goals?
Exceptionally well. They ran a structured discovery process, asked insightful questions, and produced a detailed requirements document that captured nuances we hadn't even articulated ourselves. That foundation made the entire project smoother.
How was your overall experience with their communication and project management?
Outstanding. We had a dedicated project manager, weekly status calls, a shared project board, and same-day responses to queries. There were no surprises — risks were flagged early and resolved before they became issues.
Did the company deliver the project on time and within your expected budget?
Yes, the project was delivered on the agreed date and within budget. Their estimates were realistic and they managed scope carefully, flagging any potential changes before they impacted the timeline or cost.
What tangible results or business impact have you seen since the project was completed?
Significant. Since go-live we have seen measurable improvements in operational efficiency, customer satisfaction scores have risen, and the solution has already paid back a substantial portion of the investment. The team built something we are genuinely proud of.
What did you like most about working with this company?
Their genuine investment in our success. They didn't just execute a spec — they brought ideas, challenged assumptions, and cared about the outcome as much as we did. The quality of the codebase and documentation also stood out.
Would you recommend this company to others, and would you work with them again?
Absolutely and without hesitation. We have already referred two colleagues, and we are actively scoping the next phase of work with them. They are our go-to partner for AI & Machine Learning projects going forward.

Company Info

Founded 2011
Employees 10 - 49
Hourly Rate $100 - $149
Client Rating 4.5/5 (6 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.5
Cost
4.4
Communication
4.4