About Fluid Design
For twenty years Fluid has provided innovative creative & design solutions for the most famous entertainment brands in the globe. They embrace the growing media landscape with a quick way allowed by a rich pool of outstanding talent from a huge range of creative disciplines. They offer benefits from an established passion and cultural knowledge, earning Fluid a renowned reputation for consistently evolving creativity.
Last updated May 13, 2026
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Fluid Design Reviews
Write a ReviewCustom modules that fit our operational processes rather than forcing us to change them
Jia Hui Tan / VP of Engineering - RedDot Technologies Pte LtdJun 08, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
The first content management system we have deployed that editors genuinely prefer
Nora Al-Otaibi / VP of Engineering - Salam Digital SolutionsApr 14, 2026
Project summary: Cross-agency data sharing had been blocked by incompatible systems for four years. A secure integration platform was the prerequisite for every transformation initiative in our roadmap.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
Custom pipeline configuration that maps exactly to how our team actually sells
Abdullah Al-Shehri / Head of Innovation - Desert Tech VenturesMar 27, 2026
Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
Finance and operations now work from identical numbers — the value of that cannot be overstated
Imogen Tanner / Head of Engineering - Outback Data SolutionsMar 19, 2026
Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
Security team that communicated findings clearly to non-technical stakeholders — genuinely rare
Zara Hussain / Head of Technology - Ravi Digital AgencyJan 28, 2026
Project summary: Remote care had gone from an experiment to a core service line and our technology had not kept pace. We needed a robust, compliant telehealth platform in a timeline that the market would not wait for.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
Best technology partner we have ever worked with
Lisa Thompson / Product Manager - Digital Wave CoAug 26, 2023
Project summary: We required a custom platform that would give us a measurable competitive advantage in our market.
Working with this team was genuinely refreshing. They brought creative ideas to the table, executed them with precision, and managed the project with a level of professionalism we rarely see. Feedback was acted on quickly, the documentation is excellent, and the end product has transformed how we operate. Our customers have noticed the difference immediately. We have already recommended them to three other companies in our network.
Strong engineering skills, clear and consistent communication, flexible and collaborative approach
Initial onboarding took a couple of extra days, but the team hit full stride very quickly
Questions & Answers
Exceeded all expectations — highly recommended
Sarah Johnson / CEO - Innovate DigitalApr 22, 2022
Project summary: Our fintech product required a robust backend capable of handling high transaction volumes with strict regulatory compliance.
The team demonstrated exceptional technical depth throughout every phase of the project. Communication was proactive and transparent — we always knew exactly where things stood. They challenged our assumptions constructively and suggested improvements that made the final product significantly better than our original spec. Delivery was on schedule, the code quality was outstanding, and post-launch support has been prompt and thorough. We could not have asked for a better partner.
Excellent communication, high-quality deliverables, on-time delivery, proactive problem-solving
None — every aspect of the engagement exceeded our expectations