About Genuine

It is a born-digital creative company that designs with marketing, technology, and media to help brands. Their initial quality is to grow mobility software customized to their client needs. They allow technological consultancy trained in mobility, needed prior to the development of any project. Their team consists experts in mobile app Development and have worked on every type of projects.

Last updated May 13, 2026

Services

Mobile App Development Web Development UI-UX Design Web Design Branding

Industries Served

Mining & Metals Advertising & Marketing Manufacturing Sports & Fitness Construction Aerospace & Defense Food & Beverage Events & Event Management

Genuine Reviews

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Custom pipeline configuration that maps exactly to how our team actually sells

Ji-Woo Park / VP of Engineering - Seoul Digital Corp
Verified
Apr 21, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.0
Overall
3.5
Quality
4.5
Schedule
3.5
Cost
3.5
Communication
Project TypeCRM Development
IndustryAerospace & Defense
Project CostLess than $10,000
DurationJun 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Seoul Digital Corp is an established Aerospace & Defense organisation headquartered in Seoul, South Korea. My role as VP of Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant CRM Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
The core engagement was CRM Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
A trusted peer in the Aerospace & Defense sector had used them for a comparable CRM Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, CRM Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Aerospace & Defense experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex CRM Development programme in the Aerospace & Defense space and will deliver against a serious brief, this is the team.

Sensor network and analytics layer built by engineers who understood both halves equally

Jia Hui Tan / VP of Engineering - RedDot Technologies Pte Ltd
Verified
Mar 28, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.0
Overall
4.0
Quality
4.0
Schedule
3.5
Cost
4.0
Communication
Project TypeIoT Development
IndustryFood & Beverage
Project CostLess than $10,000
DurationJun 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Engineering at RedDot Technologies Pte Ltd I oversee technology investment and delivery across our Food & Beverage operations in Singapore. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our IoT Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
Primarily IoT Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Food & Beverage network — in both cases to peers facing IoT Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Project execution that matched the proposal in every dimension that mattered

Clémentine Aubert / Head of Digital Products - Arc-en-Ciel Digital SAS
Verified
Mar 21, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
4.5
Quality
5.0
Schedule
4.5
Cost
4.0
Communication
Project TypeLow-Code / No-Code Development
IndustryEvents & Event Management
Project Cost$150,000 to $499,999
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Arc-en-Ciel Digital SAS, a growth-stage Events & Event Management business based in Bordeaux, France. As Head of Digital Products my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Events & Event Management segment had changed and the compliance timeline was set by our regulator, not by us. The Low-Code / No-Code Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
Primarily Low-Code / No-Code Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Low-Code / No-Code Development approach and the evidence base they provided — reference projects in Events & Event Management contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Bordeaux, France and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Events & Event Management network — in both cases to peers facing Low-Code / No-Code Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Company Info

Founded 2005
Employees 50 - 249
Hourly Rate $100 - $149
Client Rating 4.2/5 (8 reviews)

Rating Breakdown

Quality
4.1
Schedule
4.1
Cost
4.3
Communication
4.0

FAQs

What are the actual contract options if I want to work with Genuine?
Most companies structured like Genuine give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, it has experience across industries such as Food & Beverage, Construction, Sports & Fitness, Aerospace & Defense, Manufacturing and Mining & Metals, and it reports a team size of 50 - 249 professionals.
Will Genuine sign an NDA before we even discuss the project in detail?
Most professional shops, including Genuine, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has experience across industries such as Food & Beverage, Construction, Sports & Fitness, Aerospace & Defense, Manufacturing and Mining & Metals, and it reports a team size of 50 - 249 professionals.
What happens with Genuine after the project actually launches?
Like most established software teams, Genuine typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, it has experience across industries such as Food & Beverage, Construction, Sports & Fitness, Aerospace & Defense, Manufacturing and Mining & Metals, and its listed capabilities span Branding, Mobile App Development, UI-UX Design, Web Design and Web Development.
What kinds of industries has Genuine actually built for?
Genuine has delivered projects across a range of different industries, including Food & Beverage, Construction, Sports & Fitness, Aerospace & Defense, Manufacturing and Mining & Metals.
What should I actually be looking at when comparing a company like Genuine to others?
When you're weighing up a software partner such as Genuine, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, its listed capabilities span Branding, Mobile App Development, UI-UX Design, Web Design and Web Development, and its typical hourly rate is around $100 - $149.
Does Genuine actually build with AI, or just talk about it?
Plenty of modern software teams, Genuine included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has served clients in USA, and it reports a team size of 50 - 249 professionals.
What's actually in Genuine's technical toolkit?
The exact stack shifts by project, but Genuine commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, its listed capabilities span Branding, Mobile App Development, UI-UX Design, Web Design and Web Development, and it has served clients in USA.
What's the easiest way to actually get in touch with Genuine?
Most businesses reach Genuine through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, it has served clients in USA, and its average project cost is reported at $10000+.
Can I just hire developers from Genuine to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Genuine, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has served clients in USA, and it has experience across industries such as Food & Beverage, Construction, Sports & Fitness, Aerospace & Defense, Manufacturing and Mining & Metals.
Can Genuine take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Genuine — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Food & Beverage, Construction, Sports & Fitness, Aerospace & Defense, Manufacturing and Mining & Metals, and it reports a team size of 50 - 249 professionals.