About Perpetual

Perpetual is a software product innovation and development company based in New York City. They develop great user experiences and cutting-edge software for select clients. They care about quality on each stage. It starts from a baseline of code and ends with the knowledge of the user journey. They apply different tools & techniques to keep the session high.

Last updated May 13, 2026

Services

Mobile App Development Web Development Wearable App Development UI-UX Design Custom Software Development Web Design AI Development Cloud Computing Software

Industries Served

Construction Healthcare Gaming & Gambling Retail & E-commerce Nonprofit & NGO

Perpetual Reviews

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A technology investment that delivered returns ahead of the business case we approved

Rupert Ashford / Director of eCommerce - Hargrove Retail PLC
Verified
Jan 31, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

4.0
Overall
3.5
Quality
4.0
Schedule
4.5
Cost
4.0
Communication
Project TypeEmbedded Systems Development
IndustryNonprofit & NGO
Project Cost$500,000+
DurationApr 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Hargrove Retail PLC, a growth-stage Nonprofit & NGO business based in Manchester, UK. As Director of eCommerce my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Embedded Systems Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
Primarily Embedded Systems Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Embedded Systems Development approach and the evidence base they provided — reference projects in Nonprofit & NGO contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Nonprofit & NGO network — in both cases to peers facing Embedded Systems Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Company Info

Founded 2012
Employees 10 - 49
Hourly Rate $100 - $149
Client Rating 4.2/5 (6 reviews)

Rating Breakdown

Quality
4.1
Schedule
4.2
Cost
4.4
Communication
3.9

FAQs

What kinds of industries has Perpetual actually built for?
Perpetual has delivered projects across a range of different industries, including Retail & E-commerce, Healthcare, Gaming & Gambling, Nonprofit & NGO and Construction.
What should I actually be looking at when comparing a company like Perpetual to others?
When you're weighing up a software partner such as Perpetual, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, its listed capabilities span AI Development, Cloud Computing Software, Custom Software Development, Mobile App Development and UI-UX Design, and it has experience across industries such as Retail & E-commerce, Healthcare, Gaming & Gambling, Nonprofit & NGO and Construction.
Can I just hire developers from Perpetual to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like Perpetual, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Retail & E-commerce, Healthcare, Gaming & Gambling, Nonprofit & NGO and Construction, and it reports a team size of 10 - 49 professionals.
Does Perpetual actually build with AI, or just talk about it?
Plenty of modern software teams, Perpetual included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has experience across industries such as Retail & E-commerce, Healthcare, Gaming & Gambling, Nonprofit & NGO and Construction, and it has served clients in USA.
What should I expect to pay to work with Perpetual?
What Perpetual charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Perpetual's typical hourly rate is around $100 - $149, with an average project cost of $2500000+.
What kind of software work does Perpetual take on?
Perpetual typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include AI Development, Cloud Computing Software, Custom Software Development, Mobile App Development and UI-UX Design.
What makes Perpetual worth considering over other options?
What tends to set Perpetual apart usually comes down to some mix of technical depth, relevant industry experience, how clients describe working with them, their development approach, communication habits, and whether they can actually deliver something that scales. Founded in 2012, the company has built a track record of delivering projects across various industries.
Has Perpetual actually shipped a SaaS product before?
It's a common line of work for a company like Perpetual — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, it has served clients in USA, and it has experience across industries such as Retail & E-commerce, Healthcare, Gaming & Gambling, Nonprofit & NGO and Construction.
Would Perpetual be a good fit for an early-stage startup?
Generally, yes — companies like Perpetual tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, its listed capabilities span AI Development, Cloud Computing Software, Custom Software Development, Mobile App Development and UI-UX Design, and it has been operating since 2012.