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Smart&Soft

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4.5/5 (8 reviews)
+33142122841 contact@smartnsoft.com Visit Website

About Smart&Soft

They leverage amazing web and mobile app development company optimizes ads revenues and allows users to control applications remotely. The first aim of the company is to support and bring their expertise to innovative enterprises. Their country is an amazing professional lot well-connected with global markets.

Last updated May 13, 2026

Services

Web Development UI-UX Design Web Design Digital Strategy Android App Development iOS App Development

Industries Served

Insurance Mining & Metals Nonprofit & NGO Agriculture Events & Event Management Financial Services Travel & Hospitality

Smart&Soft Reviews

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AI models that replaced guesswork with evidence in decisions that matter most

Takashi Morimoto / Director of IT Strategy - Sakura Digital KK
Verified
Feb 18, 2026

Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.5
Overall
4.5
Quality
5.0
Schedule
4.0
Cost
4.5
Communication
Project TypeAI & Machine Learning
IndustryEvents & Event Management
Project Cost$500,000+
DurationApr 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Sakura Digital KK is an established Events & Event Management organisation headquartered in Tokyo, Japan. My role as Director of IT Strategy covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Events & Event Management segment had changed and the compliance timeline was set by our regulator, not by us. The AI & Machine Learning changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
Primarily AI & Machine Learning, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the AI & Machine Learning work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex AI & Machine Learning programme in the Events & Event Management space and will deliver against a serious brief, this is the team.

Cloud migration completed without the chaos our previous attempt had produced

Declan Hartley / Chief Digital Officer - Southern Cross Technology
Verified
Feb 13, 2026

Project summary: Evolving open banking obligations required us to rebuild our API layer from the ground up. The architecture needed to be compliant by default, not bolted on after the fact.

Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5
Overall
4.5
Quality
4.5
Schedule
4.5
Cost
5.0
Communication
Project TypeCloud Services
IndustryFinancial Services
Project Cost$50,000 to $149,999
DurationJul 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Southern Cross Technology operates in the Financial Services sector with headquarters in Sydney, Australia. In my role as Chief Digital Officer I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Financial Services market but lacked the engineering depth internally to execute it. The Cloud Services requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
The core engagement was Cloud Services delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Cloud Services approach and the evidence base they provided — reference projects in Financial Services contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Cloud Services work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Financial Services sector looking for Cloud Services expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Checkout redesign that improved completed transaction rate from the first day in production

Aoife Brennan / VP of Product Engineering - Emerald Digital Ltd
Verified
Jan 10, 2026

Project summary: Dynamic pricing had been a manual process for years. We knew the revenue management opportunity was significant but lacked the technical capability to build the models and connect them to our booking engine.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.0
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypeE-commerce Development
IndustryTravel & Hospitality
Project Cost$500,000+
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Emerald Digital Ltd is an established Travel & Hospitality organisation headquartered in Dublin, UK. My role as VP of Product Engineering covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Travel & Hospitality market but lacked the engineering depth internally to execute it. The E-commerce Development requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
End-to-end E-commerce Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their E-commerce Development approach and the evidence base they provided — reference projects in Travel & Hospitality contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the E-commerce Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Travel & Hospitality network — in both cases to peers facing E-commerce Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Company Info

Founded 2009
Employees 10 - 49
Hourly Rate N/A
Client Rating 4.5/5 (8 reviews)

Rating Breakdown

Quality
4.4
Schedule
4.6
Cost
4.6
Communication
4.4

FAQs

How do I actually get a real proposal out of Smart&Soft instead of a generic reply?
The most reliable route is giving Smart&Soft a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, its listed capabilities span Android App Development, Digital Strategy, iOS App Development, UI-UX Design and Web Design, and it reports a team size of 10 - 49 professionals.
Is Smart&Soft more of an offshore setup or a local team?
That depends on where Smart&Soft is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, its listed capabilities span Android App Development, Digital Strategy, iOS App Development, UI-UX Design and Web Design, and it reports a team size of 10 - 49 professionals.
Will Smart&Soft sign an NDA before we even discuss the project in detail?
Most professional shops, including Smart&Soft, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, its listed capabilities span Android App Development, Digital Strategy, iOS App Development, UI-UX Design and Web Design, and its average project cost is reported at $10000+.
What makes Smart&Soft worth considering over other options?
What tends to set Smart&Soft apart usually comes down to some mix of technical depth, relevant industry experience, how clients describe working with them, their development approach, communication habits, and whether they can actually deliver something that scales. Founded in 2009, the company has built a track record of delivering projects across various industries.
Would Smart&Soft be a good fit for an early-stage startup?
Generally, yes — companies like Smart&Soft tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, its listed capabilities span Android App Development, Digital Strategy, iOS App Development, UI-UX Design and Web Design, and it has experience across industries such as Nonprofit & NGO, Mining & Metals, Events & Event Management, Insurance, Travel & Hospitality and Financial Services.
Roughly how long does a project with Smart&Soft take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 10 - 49 professionals, Smart&Soft can scale resources based on project urgency.
Does Smart&Soft actually build with AI, or just talk about it?
Plenty of modern software teams, Smart&Soft included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, its listed capabilities span Android App Development, Digital Strategy, iOS App Development, UI-UX Design and Web Design, and it reports a team size of 10 - 49 professionals.
What happens with Smart&Soft after the project actually launches?
Like most established software teams, Smart&Soft typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, it has experience across industries such as Nonprofit & NGO, Mining & Metals, Events & Event Management, Insurance, Travel & Hospitality and Financial Services, and it reports a team size of 10 - 49 professionals.
What should I actually be looking at when comparing a company like Smart&Soft to others?
When you're weighing up a software partner such as Smart&Soft, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has served clients in France, and it has experience across industries such as Nonprofit & NGO, Mining & Metals, Events & Event Management, Insurance, Travel & Hospitality and Financial Services.

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