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Smirk New Media

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4.7/5 (8 reviews)
+14055820766 info@smirknewmedia.com Visit Website

About Smirk New Media

Smirk New Media was established in July 2010 as a professional digital marketing agency focusing on social media management for businesses. Their approach is professional, well researched and results driven. It supports a huge selection of shopping cart platforms and payment gateways for processing your sales online. They work with brands from ideation to find.

Last updated May 13, 2026

Services

Mobile App Development Web Development App Marketing Private Blockchains

Industries Served

Construction Government & Public Sector Environmental Services Telecommunications Healthcare Pharmaceuticals & Biotechnology Energy & Utilities Fashion & Apparel

Smirk New Media Reviews

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Analytics infrastructure that made our data science team genuinely productive for the first time

Takashi Morimoto / Director of IT Strategy - Sakura Digital KK
Verified
Feb 22, 2026

Project summary: Regulatory submission timelines required a document management platform that could handle version control, access permissions, and audit trails at a scale our existing tools were not designed for.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypeData & Analytics
IndustryPharmaceuticals & Biotechnology
Project CostLess than $10,000
DurationMay 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Sakura Digital KK, a growth-stage Pharmaceuticals & Biotechnology business based in Tokyo, Japan. As Director of IT Strategy my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
End-to-end Data & Analytics delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Data & Analytics programme in the Pharmaceuticals & Biotechnology space and will deliver against a serious brief, this is the team.

Sales visibility we had been requesting for three years, delivered in fourteen weeks

Flynn Buchanan / GM of Technology - Pacific Rim Commerce Group
Verified
Jan 29, 2026

Project summary: Our field service management system had not been updated significantly in six years. Rising technician count and increasing job complexity had exposed every one of its limitations.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

5.0
Overall
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Communication
Project TypeCRM Development
IndustryEnergy & Utilities
Project Cost$150,000 to $499,999
DurationSep 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Pacific Rim Commerce Group, a growth-stage Energy & Utilities business based in Perth, Australia. As GM of Technology my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Energy & Utilities segment had changed and the compliance timeline was set by our regulator, not by us. The CRM Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The scope covered the full CRM Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
A trusted peer in the Energy & Utilities sector had used them for a comparable CRM Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, CRM Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Perth, Australia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the CRM Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex CRM Development programme in the Energy & Utilities space and will deliver against a serious brief, this is the team.

Commerce platform that handled peak-day traffic at twelve times normal load without incident

Bilal Chaudhry / Co-Founder & CTO - Indus Software House
Verified
Jan 01, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.0
Quality
4.5
Schedule
4.5
Cost
5.0
Communication
Project TypeE-commerce Development
IndustryFashion & Apparel
Project Cost$150,000 to $499,999
DurationAug 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Indus Software House operates in the Fashion & Apparel sector with headquarters in Islamabad, Pakistan. In my role as Co-Founder & CTO I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant E-commerce Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily E-commerce Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Fashion & Apparel sector looking for E-commerce Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Company Info

Founded 2010
Employees 10 - 49
Hourly Rate $100 - $149
Client Rating 4.7/5 (8 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.6
Cost
4.6
Communication
4.6

FAQs

Can Smirk New Media take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Smirk New Media — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, its listed capabilities span Private Blockchains, App Marketing, Web Development and Mobile App Development, and it has been operating since 2010.
What should I expect to pay to work with Smirk New Media?
What Smirk New Media charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Smirk New Media's typical hourly rate is around $100 - $149, with an average project cost of $5000000+.
What's actually in Smirk New Media's technical toolkit?
The exact stack shifts by project, but Smirk New Media commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, its listed capabilities span Private Blockchains, App Marketing, Web Development and Mobile App Development, and its average project cost is reported at $5000000+.
What should I actually be looking at when comparing a company like Smirk New Media to others?
When you're weighing up a software partner such as Smirk New Media, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, its listed capabilities span Private Blockchains, App Marketing, Web Development and Mobile App Development, and it has experience across industries such as Environmental Services, Energy & Utilities, Construction, Healthcare, Pharmaceuticals & Biotechnology and Government & Public Sector.
Is Smirk New Media more of an offshore setup or a local team?
That depends on where Smirk New Media is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, it has experience across industries such as Environmental Services, Energy & Utilities, Construction, Healthcare, Pharmaceuticals & Biotechnology and Government & Public Sector, and it has been operating since 2010.
Does Smirk New Media actually build with AI, or just talk about it?
Plenty of modern software teams, Smirk New Media included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has experience across industries such as Environmental Services, Energy & Utilities, Construction, Healthcare, Pharmaceuticals & Biotechnology and Government & Public Sector, and its typical hourly rate is around $100 - $149.
Does Smirk New Media only work locally, or take on clients elsewhere too?
Smirk New Media isn't necessarily limited to one region and may take on clients across several countries, depending on market demand and business partnerships.
What does Smirk New Media's actual delivery process look like week to week?
Smirk New Media generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, its listed capabilities span Private Blockchains, App Marketing, Web Development and Mobile App Development, and it reports a team size of 10 - 49 professionals.
What's the easiest way to actually get in touch with Smirk New Media?
Most businesses reach Smirk New Media through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, it has experience across industries such as Environmental Services, Energy & Utilities, Construction, Healthcare, Pharmaceuticals & Biotechnology and Government & Public Sector, and it has been operating since 2010.

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