About THINKSMART

THINKSMART is a small and flexible software production company that moves fast and understands both technology and business. In opposite to many outsourcing companies, they work closely with their clients just like their team extension. They know how complex is building the innovative products and hiring a big team of random developers won’t make it any simpler.

Last updated May 13, 2026

Services

Mobile App Development Web Development UI-UX Design Custom Software Development Web Design

Industries Served

Automotive Construction Fashion & Apparel Nonprofit & NGO Events & Event Management Manufacturing

THINKSMART Reviews

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Security posture transformed from a known liability to a competitive differentiator

Zara Hussain / Head of Technology - Ravi Digital Agency
Verified
Mar 27, 2026

Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.0
Overall
4.5
Quality
3.5
Schedule
4.5
Cost
4.0
Communication
Project TypeCybersecurity
IndustryEvents & Event Management
Project Cost$150,000 to $499,999
DurationSep 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Ravi Digital Agency operates in the Events & Event Management sector with headquarters in Lahore, Pakistan. In my role as Head of Technology I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Cybersecurity investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily Cybersecurity, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Cybersecurity approach and the evidence base they provided — reference projects in Events & Event Management contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Lahore, Pakistan and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

A development partner who treated our roadmap as carefully as their own

Omar Al-Farsi / Chief Technology Officer - Falcon Digital Ventures
Verified
Mar 13, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.0
Overall
3.5
Quality
3.5
Schedule
4.0
Cost
3.5
Communication
Project TypeSoftware Development
IndustryFashion & Apparel
Project CostLess than $10,000
DurationJul 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Falcon Digital Ventures is an established Fashion & Apparel organisation headquartered in Dubai, UAE. My role as Chief Technology Officer covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Software Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The scope covered the full Software Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Fashion & Apparel sector looking for Software Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Custom pipeline configuration that maps exactly to how our team actually sells

Yuki Hashimoto / Head of Product Development - East Asia Commerce KK
Verified
Feb 17, 2026

Project summary: Unplanned downtime had become our single largest cost driver and our data showed that predictive maintenance could address the majority of it — if we had the right infrastructure to act on it.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypeCRM Development
IndustryManufacturing
Project Cost$50,000 to $149,999
DurationMay 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
East Asia Commerce KK operates in the Manufacturing sector with headquarters in Osaka, Japan. In my role as Head of Product Development I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our CRM Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
End-to-end CRM Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the CRM Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Manufacturing sector looking for CRM Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Company Info

Founded 2009
Employees 2 - 9
Hourly Rate $50 - $99
Client Rating 4.1/5 (8 reviews)

Rating Breakdown

Quality
4.1
Schedule
4.1
Cost
4.4
Communication
4.3

FAQs

What should I actually be looking at when comparing a company like THINKSMART to others?
When you're weighing up a software partner such as THINKSMART, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has experience across industries such as Manufacturing, Fashion & Apparel, Events & Event Management, Construction, Nonprofit & NGO and Automotive, and its typical hourly rate is around $50 - $99.
What happens with THINKSMART after the project actually launches?
Like most established software teams, THINKSMART typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, it has served clients in Norway, and it reports a team size of 2 - 9 professionals.
Can THINKSMART take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like THINKSMART — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has served clients in Norway, and its listed capabilities span Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development.
Would THINKSMART be a good fit for an early-stage startup?
Generally, yes — companies like THINKSMART tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, it has experience across industries such as Manufacturing, Fashion & Apparel, Events & Event Management, Construction, Nonprofit & NGO and Automotive, and it reports a team size of 2 - 9 professionals.
Will THINKSMART sign an NDA before we even discuss the project in detail?
Most professional shops, including THINKSMART, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, its listed capabilities span Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development, and its average project cost is reported at $10000+.
What kind of software work does THINKSMART take on?
THINKSMART typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development.
What's actually in THINKSMART's technical toolkit?
The exact stack shifts by project, but THINKSMART commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, it has experience across industries such as Manufacturing, Fashion & Apparel, Events & Event Management, Construction, Nonprofit & NGO and Automotive, and it has been operating since 2009.
Roughly how long does a project with THINKSMART take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 2 - 9 professionals, THINKSMART can scale resources based on project urgency.
What are the actual contract options if I want to work with THINKSMART?
Most companies structured like THINKSMART give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, its listed capabilities span Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development, and it has experience across industries such as Manufacturing, Fashion & Apparel, Events & Event Management, Construction, Nonprofit & NGO and Automotive.
Has THINKSMART actually shipped a SaaS product before?
It's a common line of work for a company like THINKSMART — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, it has experience across industries such as Manufacturing, Fashion & Apparel, Events & Event Management, Construction, Nonprofit & NGO and Automotive, and its listed capabilities span Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development.