5 Effective Ways To Promote Your Brand And Drive Sales On Instagram

Social Media | 28-11-2020 | Mary Kyle

5 effective ways to promote your brand and drive sales on instagram

Instagram is the ultimate platform if you want to grab people's attention to your products and brand. It will build a strong following of customers and get you a passive income. Instagram holds 1 billion monthly active users. Many brands are discovering strategies to connect with the Instagram community and earn personally connected customers who will return to them again and again.

Users are not just numbers; you should care. They are people using it. You can convert those Instagrammers into your shoppers. If you post virtuous images, consumers soak up your marketing messages and make your sales even easier. Instagram helps you to transform your passive buyers into assured customers.

Suppose you are at the beginning stage of this Instagram competition, no worries. Here are the five effective ways to promote your brand and drive more sales on Instagram.

Set Up Your Instagram Business Account

If you are going to step into Instagram for your business, you must have a separate account. So you have to advance your professional Instagram presence to attract more customers. Choose the best Instagram account name for your business that will be related to your brand. It is the primary key to stay noticeable. You can include your website landing page or product page in the bio of your profile to get more traffic. Then maintain consistency in your profile picture as well. Include an enlightening and fascinating bio that catches followers.

You can keep changing your bio according to your latest campaign, launch, or sale, and don't forget to link.

Create Trending Posts that Users Want to See

Pictures are thousands of times more worth than words. So let's make use of this advantage. Let's tackle the effective visual world of Instagram and post some stunning posts that make sales for you. Always remember that Instagram is full of shoppers. So here are some essential tips that will not annoy your followers and drive sales for you.

- Promote your products with creative and stunning photos.
- Avoid hard-selling to attract more people.
- To get professional quality for your photos, maintain the right size.
- Crate different lifestyle photos that express your brand culture
- Don't forget to offer exclusive announcements and promotions to your followers.

Reach higher Instagram Following

Even if you are posting ultimately, you need a huge following to see them and to follow you. Hashtags are everything on Instagram. Using the right and trending hashtags will drive more followers to you. You can mix both trending and industry-specific hashtags in your post. Including your users' content in the feed will give you good promotion and build trust for your brand. Impressions also take an important place while reaching a higher Instagram following. Great marketers use Snaphappen Instagram impressions to get more engagement with their posts and followers. So consider increasing your online website's shopping experience by following smart and best methods.

Boost Your Engagement

To boost your business engagement, you have to write more dynamic and enticing captions for your profile. A good caption will increase the time spent on your post. It will lead to increased engagement. You can also conduct contests and giveaways to promote your brand. One of the best ways to get more participants for those contests is by Posting a more attractive and eye-catching image of your prize. It will increase the chance of participating in more people and get more engagement for you.

Measure Your Success

Don't let your Instagram be plain. The important point is to keep gathering new customers. Important ways to optimize your Instagram account and maintain growth is to take your time to analyze the success, analyze your audience, and, based on working, repeat the content.


The customer circle and connection of your brand are very important as well as your product. Instagram is the best platform to promote your brand identity. If you follow these ways, soon, customers will be coming to you. Happy Instagramming!

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Mary Kyle

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.