When it comes to iPhones, users only want the best applications on their devices. And when Steve Jobs said, "Apple Stores Are Intended Not Just To Move Boxes, But To Enrich Lives," we are sure not everyone believed him at that time, but it has become true with time.

Apple stayed the course over the years and built an integrated Apple ecosystem of iPhone + iPad + iMac+ iTunes + App Store + Apple TV that no one has yet demonstrated better than them. That's why every developer wants to get their app featured in the App Store. It is one of the biggest wins for the app owners as they learned that they had created something that experts at Apple believe is better for their users and now will help them win the customers through their platform.

To make it more clear, let us say that the apple app store featured list is a BRAND, and when it attributes a specific app, then it not only get the bragging rights against the rest of 2.5 million apps on the play store but also gives them the access to the crazy fast app growth in no time.

Well, the app store featured apps history is pretty self-explanatory and eloquent. So, it's established that being featured on the Apple App Store is an outstanding achievement, and that's why more and more businesses are leaning towards ASO App store optimization strategies.

Why Does the Apple App Store Feature The Apps?

According to Apple, their main focus is to keep their Brand intact among the users. That's why it only promotes mobile applications that engage and fit users' needs most engagingly. But it doesn't mean the Apple Store team doesn't focus on the developer's side. They run several campaigns and programs to help, inform, and inspire users that help apps to drive more downloads and redownloads.

That also doesn't mean that you just created an elegant app, and everything is done. You need to constantly work to keep your app like offering significant updates, special in-app events or exclusives, etc., along with ASO App Store Optimization methods.

In case you do not know, then App Store Optimization or ASO is just like the SEO for App store, where you can optimize your mobile app using methods like reputation management and keyword ranking to get increased organic traffic and more app installs. In case if you need to know more about App store optimization or looking for any kind of app marketing or promotion you can ping the best app marketing agency (Appboostability), they have a dedicated team for handing app promotion and bringing organic users to your app.

How to Get the App Featured in the Apple App Store?

The app store optimization strategies look for UI design, innovation, user experience, accessibility, app store product page, localization, uniqueness, and other additional considerations in a featured app. So, let's have a look at how to achieve it.

Start With Building An Exceptional App

There is a reason why we used the word Exceptional because Apple receives more than a thousand submissions every single day. So, when it comes to high-quality apps, they are not short of them. So, if you even want a single chance to get featured, make sure your app is fantastic and exceptional, and this means it catches users' attention in 3-4 seconds. While designing and developing, figure out what your app does best, and then make sure it annihilates all your competitors at what you do.

Invest your Money in User Interface

The first and foremost thing you need to remember is that the Apple app store makes things easier for its users. That's why to invest your money in the user interface while developing your mobile app. It's not like Apple will feature your app as soon as you launch it on the store, and it all depends on how much your app is getting downloaded and one of the main features to assess whether to download your app through your screenshots. So, as an ASO app store optimization agency, we suggest you keep your UI straightforward, logical, and aesthetically pleasing, which makes your app look good and easy to use.

Native App Development is The Key

Native app development refers to building an app exclusively for a single platform. It is created using programming languages and tools specific to a single platform. Using native app development, you ensure to deliver exceptional user experience, high performance, and a fantastic dedicated app to your users. That is why native app development has higher chances of getting featured than cross-platform mobile apps. You can develop native iOS apps using Swift or Objective-C programming language. Native app development will increase your cost, but this investment will bring in more store support, high performance, great UX, broad functionality, and increased scalability. We are sure now this is looking for a small investment for a better future.

Use of Apple APIs and Regular Updates

Apple loves it when people use their products, and the same is followed by when developers use their development tools. Whenever you develop an iOS application, always use the latest version of Swift and integrate Apple APIs wherever necessary. This will surely benefit your case to get featured in Apple's editor's choice.