10+ Emerging Instagram Trends & Essential Forecasts Right Now [2023 Update]

Technology | 31-05-2023 | Sabrina Taylor

10+ Emerging Instagram Trends & Essential Forecasts Right Now [2023 Update]


Instagram has become the go-to platform for social media users and brands alike. With over 1 billion monthly active users, it is no wonder that companies are flocking to Instagram to leverage its immense reach. This is why it is so vital for businesses to stay ahead of the game by understanding the latest Instagram trends and exploring essential forecasts. This article offers an overview of 10+ emerging Instagram trends, essential forecasts, and the 2023 update.

The Instagram landscape constantly changes; what works today may not work tomorrow. Therefore, businesses must know and understand how to use the latest trends. From short-form videos to automated tools, this article provides insights on the top Instagram trends and how businesses can use them to gain a competitive edge.

10+ Emerging Instagram Trends & Essential Forecasts

1. Increase In Short-Form Videos

In today's digital age, where time-constrained individuals are constantly looking for bite-sized and brief content, short-form videos are increasingly becoming popular on Instagram. These videos are typically 15 seconds or less long and are often used to capture attention, engage with followers, and drive more likes on Instagram. From comedy skits to product videos, businesses take advantage of short-form videos to reach their target audience and create memorable impressions.

Additionally, since these videos are so short, they are easy to produce and can help brands stand out in an increasingly crowded landscape. So if you're looking to keep up with the competition, leveraging the power of short-form videos is essential.

2. Livestream Sessions

The rise of live streaming on Instagram has been one of the most significant trends in the platform in recent years, and the trend is expected to continue in 2023. By allowing users to share live videos with their followers, Instagram has opened up exciting new opportunities for businesses to reach their target audiences.

Livestream sessions provide a unique way for brands to engage with their followers in real-time. Brands can use live streaming to interact with followers, answer questions, demonstrate products, and build personal relationships with their audience. Livestreams also offer the opportunity to promote upcoming events, product launches, or special offers.

In addition to offering an interactive experience for followers, live streams also effectively boost Instagram likes and comments. Live streams can be used to host contests, and followers can be prompted to comment and interact with the brand. This can create a strong sense of community and connection between the brand and its followers.

Businesses should ensure their streaming content is relevant and engaging to take advantage of the live-streaming trend. Live Streams should be planned and organized with the key points and talking points in mind. This will help to ensure that users will stay engaged throughout the session. Additionally, businesses should experiment with different types of live streams, such as Q&As, product demos, or even virtual events, to keep their followers interested.

Overall, live streaming on Instagram is an increasingly important trend and is expected to be even more prevalent in 2023. For businesses looking to take advantage of the trend, planning and experimenting with different types of live streams to keep their followers engaged is essential. By taking the time to create engaging live streams, businesses can boost their engagement and reach new audiences.

3. Influence Of Celebrities & "Micro-Influencers"

Using celebrities and "micro-influencers" on Instagram has become increasingly popular among marketers and brands. Celebrity endorsements have long been a tried and true way to promote products and services, and Instagram provides brands with the perfect platform to reach a wide range of consumers. Celebrities can reach a large audience, and their posts often generate a lot of attention and like on Ig. However, the cost associated with securing a celebrity endorsement is often too expensive for most brands.

This is where "micro-influencers" come in. Micro-influencers are users with a smaller following but more influence within their niche. They are often more affordable than celebrity endorsements, but they can still reach a large audience and have a powerful influence on the buying decisions of their followers. Brands also benefit from the fact that micro-influencers tend to be more authentic and often have more of a personal connection with their audience.

Brands are increasingly utilizing micro-influencers to promote their products or services. These users create content that is tailored to their niche and often have expertise and knowledge in the respective field. They usually have a more targeted audience, making them more effective for niche products or services. Micro-influencers are a more cost-effective option, as brands can often negotiate lower payouts in exchange for the influencer's promotional efforts.

In addition to engaging with micro-influencers, brands also utilize the "influencer marketing" model. This involves engaging with multiple influencers at once to promote a product or service. This model allows brands to reach a larger audience with a more cohesive message. Influencers can be chosen based on their influence or engagement levels to maximize the campaign's impact.

Using celebrities and influencers on Instagram is becoming more popular, and brands want to capitalize on the trend. However, it is crucial to consider the costs associated with engaging with them. Additionally, when working with influencers, brands should ensure that they are authentic and provide content tailored to their target audience. Understanding the advantages and disadvantages of utilizing celebrities and influencers on Instagram is essential for brands looking to capitalize on the latest trends and maximize their ROI.

4. Increase In Shopping & Product-Based Content

As the world of digital commerce continues to evolve, Instagram has become an integral part of the shopping experience. With the emergence of Instagram Shopping, users can now tag products and link their account directly to a business's website to purchase items. As a result, there has been an increase in product-based content on the platform.

Instagram Shopping has proven to be a successful way for brands to engage with customers and promote their products. By linking products to posts, shoppers can easily find out more information about a product in a single click without having to leave the platform. This makes it easier for users to take action and make purchases in a more relaxed environment, ultimately leading to increased business sales.

There are also several other ways to promote products and services on Instagram. Businesses can post images, videos, and stories to showcase their products and services and link them to external websites and landing pages. They can also use Instagram Influencers to help promote their products and services and create sponsored posts to target specific audiences.

Furthermore, brands can also take advantage of features such as hashtag campaigns and stories to create an immersive shopping experience. These features can be used to increase brand awareness and boost sales for products and services. In addition, businesses can also utilize tools such as Instagram Ads and Shopping Ads to reach a larger audience and drive more sales.

Understanding the latest Instagram trends can help businesses stay ahead of the competition and keep up with the changing digital landscape. By utilizing these features, businesses can promote their products and services more efficiently and increase sales. Additionally, understanding the essential forecasts for 2023 can help businesses better understand what the year ahead holds for Instagram and digital commerce.

5. Reels

Reels are one of the most exciting emerging Instagram trends in 2021. Reels are short-form videos up to 15 seconds long and can be shared on the platform or within stories. Reels are an excellent way for influencers, brands, and creators to showcase their creative ideas and share their skills with their followers.

Reels offer several benefits to users. For one, they are easy to watch and can be used to share quick snippets of content visually engagingly. They are also great for quickly sharing information, such as quick tips or tutorial videos. Reels also offer the ability to add music and sound effects, which can be used to create an entertaining and engaging experience for viewers. Finally, Reels can easily be shared on other platforms, such as Facebook and Twitter, making them a great way to spread content beyond Instagram.

Reels have become a popular tool for influencers, brands, and businesses. Influencers can use Reels to showcase their skills in makeup, dancing, or something else. Brands and businesses can use Reels to promote their products, services, and campaigns. They can also use Reels to engage with their followers and create engaging content.

Reels are also an effective tool for marketing. Brands can use Reels to target specific audiences, as well as to build relationships with their followers. They can also use Reels as part of a more extensive campaign, such as a contest or giveaway. Reels have also been used to create influencer collaborations, a great way to increase brand awareness and gain many likes on Instagram.

6. Increase In Contests & Competitions

Instagram's contests and competitions are becoming increasingly popular to increase engagement and loyalty. Brands can use creative contests to engage with their followers, such as asking them to submit photos, videos, or artwork, that can be used to promote their products and services. Furthermore, businesses can also use competitions to reward their followers, offering discounts on products or services that can be redeemed through their Instagram accounts.

This can help build relationships with customers, as well as strengthen brand loyalty. Additionally, competitions and contests can also help improve visibility as they are likely to have a higher engagement rate than other forms of content, thus improving the chances of showing up in more users' feeds. Understanding the latest trends in contests and competitions can help businesses tap into these potential benefits.

7. Use Of Polls

Polls have been a popular way to engage with followers on Instagram, and this trend isn't slowing down anytime soon. From entertainment to product feedback, polls are an effective way to gain insights from your followers. They allow you to solicit feedback and gauge public opinion quickly and easily. Polls also allow users to feel more involved with your brand and provide you with valuable customer insights. With the rising use of polls on Instagram, businesses can use them to create more engaging content that will attract followers and increase engagement.

Polls can be used to gain insights that can help inform a company's strategy and product development and provide valuable feedback from customers. Additionally, polls can help draw attention to a company's account, as they often involve followers in decision-making. Businesses should use polls to their advantage and leverage them to understand their followers better and gain valuable customer insights.

8. Augmented Reality

Augmented reality (AR) is a technology that merges digital elements with the physical world, allowing users to view and interact with virtual content in a real-world setting. AR has the potential to significantly enhance the user experience with engaging visuals and interactive capabilities, making it a powerful tool for businesses to reach their customers.

Businesses can use AR to improve customer experience, create unique brand experiences, and drive brand awareness. For example, AR can provide real-time product information, virtual try-on services, and immersive product demos. Additionally, businesses can leverage AR to provide virtual tours, immersive advertising, and more.

Furthermore, it is crucial to test and refine AR experiences as needed. With the proper preparation, businesses can use AR to create more engaging and memorable customer experiences.

9. Stories For Promotions & Discounts

The use of Instagram Stories for promotional purposes has become increasingly popular in recent years, and this trend is likely to continue well into 2023. Instagram Stories are short videos or images with text overlays at the top of users' feeds, often featuring discounts, promotions, or other incentives. Brands can use Instagram Stories to connect with their target audiences by showcasing their products or services creatively and subtly.

There are a few essential tips for brands looking to leverage Instagram Stories for promotional purposes. First, keep videos and images short and to the point. Instagram users are scrolling quickly through their feeds, so your content should be able to catch their attention immediately. Second, offer an incentive to encourage followers to take action, such as a discount code or a free giveaway. Third, use eye-catching visuals and graphics to attract users and make them want to learn more about your company. Fourth, add CTAs (calls to action) to encourage users to take the desired action.

When creating effective Instagram Stories for promotional purposes, keeping track of analytics and measuring your success is essential. Use the insights and analytics available through the platform to determine which strategies are working and which need improvement. This data can then be used to refine your strategies and ensure that your stories are reaching the desired audience.

10. Increase In Automation

The way businesses use Instagram is undergoing significant changes with the emergence of more automated tools. Automated tools are becoming increasingly popular for managing Instagram accounts, allowing businesses to automate following, liking, and commenting processes. This type of automation can be beneficial for businesses looking to streamline their Instagram presence and maximize the impact of their content.

The benefits of utilizing automated tools for businesses are numerous. Not only does automation make it easier to manage accounts, but it can also help to expand reach and engagement. Automated tools can help businesses by automatically liking and commenting on posts and by curating relevant content to post on their own accounts. Automation can also help businesses to find relevant hashtags, monitor mentions, and keep track of analytics.

At the same time, some challenges are associated with utilizing automated tools. For example, some automated tools can be expensive and require significant training. Additionally, some automated tools may be less effective than expected or cause businesses to cross ethical boundaries unknowingly. For this reason, it's vital for businesses to choose automated tools carefully and to ensure that they understand the implications of using them.

Using automated tools is only one example of how businesses can use automation to their benefit. Automation can also be used for scheduling posts and creating content. Combining automated tools and manual efforts can help businesses maximize their Instagram presence and stay ahead of the competition.

11. Omnichannel Distribution

The omnichannel distribution provides businesses with an integrated approach to marketing and sales, allowing them to reach a wider audience across multiple platforms. It’s an effective way to increase brand recognition and reach potential customers. By utilizing a variety of channels, businesses can tap into a much larger customer base than if they were to focus on just one.

Omnichannel distribution enables businesses to track customer behavior and tailor their campaigns to meet customer needs. With AI-powered analytics, businesses can optimize their efforts, create targeted campaigns, and provide customers with a fully-integrated experience. Additionally, it allows businesses to stay connected with their customers, providing personalized customer service.


The ever-evolving world of Instagram means staying on top of the latest trends and forecasts is essential. Understanding Instagram's emerging trends and essential forecasts can help businesses take advantage of opportunities and stay ahead of the competition. This article discussed 10+ emerging Instagram trends and essential forecasts, including the increase in short-form videos, and live stream sessions, the influence of celebrities and micro-influencers, the increase in shopping and product-based content, and the use of polls and stories for promotions and discounts.

Automation has become increasingly popular, and user-generated content is an increasingly viable marketing tool. With this information, businesses can stay on top of the latest trends and adapt to the ever-changing landscape of Instagram.


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Sabrina Taylor

Sabrina Taylor is an SEO strategist and Senior Content Writer at Sociaboost.com. She is an experienced content writer in the industry for 3+ years and her passion is to contribute to quality and engaging content for authority blogs and websites.