The Rise Of Progressive Web Apps (PWAs): Transforming User Experience On The Web

Web Apps | 13-05-2024 | Jason Taylor

progressive web apps

The digital landscape of web development is going through a paradigm shift. Progressive Web Applications (PWAs) sit at the heart of this transformation.

These innovative web applications bridge the gap between traditional websites and native apps. They offer a hybrid web app solution that is shaping the user experience and helping businesses thrive in a competitive world.

In this blog post, we will dig deep into the key features, benefits, best practices, and what the future holds for PWAs.

But first, let’s get to know,

What Are Progressive Web Apps (PWAs)?

Progressive Web Apps (PWAs) are a new type of web application that combines the best features of web-based and mobile applications. Their primary function is to make the user feel as if they are using a native mobile application. They eliminate the need for the user to visit the app store, download the app, or even make a purchase. The biggest advantage of a PWA is that the user can instantly access it via a web browser.

Key Features Of PWAs

Offline functionality and caching strategies

Progressive Web Apps offer a smooth browsing experience as they offer offline functionality that supports unreliable network connections. It also leverages caching strategies and web APIs to save the browsing content history of the end user, facilitating their access to PWA without the need for an internet connection. As a result, PWAs elevate the user experience by providing them the utmost convenience to access them whenever they need them.

Push notifications and user re-engagement

Similar to native mobile apps, Progressive Web Apps have the potential for user engagement and re-engagement by sending push notifications. This feature is a great marketing strategy to update the end user by providing personalized messages about the latest information about the products and services that will compel them to take the desired action and convert. So, the end users stay engaged, connected and in touch, even when they are not really using the app. Push notifications offer user satisfaction by delivering exceptional experiences. You can hire customer engagement services to attract and engage your customers.

Home screen installation

Add to the home screen (A2HS) is one of the top features that makes PWAs stand out from websites because it allows the end user to “install” it on their smartphone. PWA works like the native mobile app by displaying the shortcut icon on the screen, where the end-user can use and access the PWA with just a tap. So, the PWA A2HS function offers an easier installation method than native apps for end users.

On the other hand, the end user has to go through the hassle of visiting the app store in order to install a native app. Then, it also takes time for the app to install. PWA takes less storage than the native mobile app, which is also good for enjoying a smooth browsing experience.

Furthermore, the A2HS function of PWA provides the end user with a shortcut icon to instantly access the website, allowing the end users to find the products or items in the shortest span of time. This convenience ultimately enhances their overall user experience and improves the engagement and retention rate of your business.

App-Like Experience

Progressive Web Apps imitate native app interfaces by providing end users with a full-screen mode and splash page. These innovative features make the interface user-friendly and maximize user satisfaction, facilitating a native-app-like experience. Businesses can create personalized splash pages to deliver unique user experiences that truly resonate with their preferences. This is a great marketing strategy that makes the PWA more professional and attracts, engages and converts your potential users.

Top Benefits of PWAs

Less Disk Space is required.

Progressive web apps don’t take much disk space for download or installation as compared to native apps. This feature makes the smartphone device lightning-fast, allowing the end user to engage with the business more.

Moreover, less disk space usage leads to quicker download speeds. End users with low storage capacity can easily install the PWA, which encourages them to fully take advantage of the PWA without worrying about storage-related issues.

Instant Updates

Another benefit of PWAs is their ability to be updated instantaneously. This feature makes the PWAa surpass traditional apps, where the end user has to download the update and use the latest version of the app.

Moreover, most of the time, the end-user has to manually visit the app store to update the app. While the end user can enjoy the latest updates on PWA on their next visit to the app,. Instant updates mitigate disruptions to user experience. PWA is accessible to users almost all the time, enhancing their user satisfaction, experience and engagement.

Better User Experience

PWAs deliver a better user experience as they leverage the best features of both web and mobile applications. They offer a smooth user experience that is highly intuitive, boosting user engagement. It’s seamless and eliminates the friction which is mainly associated with traditional web apps. better user experience makes and keeps the user engaged, allowing you to make a positive impression of your business in the minds of your users. It’s also well-advised to opt for customer engagement services to achieve your business goals in the digital landscape.

Faster Speeds

Speed is probably the biggest advantage of investing your time, money, and resources in progressive web apps. Today, end users don’t have the luxury of time to wait for an app to load for more than five seconds. And PWA ensures that a high level of speed makes the end user engaged and satisfied by providing them with relevant information in the shortest span of time, ultimately delivering an exceptional experience.

The driving force behind speeding up the load times of PWAs is its service workers. They utilize caching elements to save the content of the web app loaded for the first time. On the next visit, these service workers load most of the content from caching, leading to faster loading speeds.


PWAs are SEO-friendly by nature. In today’s modern world, where visibility is essential to gain a competitive edge, PWAs come as a blessing from the sky as they are easily indexable and can easily rank on search engines, unlike their traditional web applications.

PWAs offer mobile-first design, quick load times, and are easily indexed on search engines that drive organic traffic and generate leads that could possibly convert into buying customers.

Another benefit of PWAs is that each page has a URL that is easily shareable and linkable. This allows SEO specialists to devise link-building strategies, which is an essential ranking factor.

Best Practices For Building PWAs

Mobile-First, Desktop-Second

Today, users expect a website to be fast and responsive and deliver an experience that is better than its desktop counterpart. That means they don’t want to go through the hassle of visiting a website on a smartphone or a desktop.

A PWA is basically a website that imitates a mobile app. So, it’s mission-critical to make it PWA mobile-responsive, optimizing for different screen sizes. You also need to ensure that your PWA is compatible with all devices, operating systems, and web browsers.
Furthermore, your developers should be adept at different web browsers and provide solutions that meet all user needs.

Fewer Steps For Users

In addition to being fast and responsive, your PWA must provide a flawless user experience. That can only happen when your PWA offers them a solution to their problem within as few steps as possible. Whether it’s filling out the form, providing single sign-on (SSO), or making the payment seamlessly, you need to simplify these steps with the utmost efficiency while ensuring security.

The Simpler, The Better

It’s mission-critical for the PWA to offer simple yet effective features and functionalities. Yet many businesses overlook it. Ensure that you personalize your PWA based on your user expectations. Here’s what you need to do to have an exceptional user experience.

  • Prioritize utilizing assets that are essential and remove the ones that might confuse the end user.
  • Utilize a content delivery network to ensure low latency and provide content across multiple servers.
  • Use compressed images that don't pixelate to ensure faster loading speeds on every device.

Optimize Loading Speeds

Speaking of faster loading speeds, the majority of the users bounce after waiting for the website for three seconds to load. Now, adding new and innovative features and functionalities may sound tempting, but it’s a big no if you don't want to lose your users.

App loading speed and performance play a significant role in making an impact on end users. So, you need to ensure that your PWA is as lightning-fast as possible. One of the ways you can achieve that goal is by leveraging the app shell structure.

PWAs display dynamic content and are loaded once, delivering a fast and smooth user experience.

Support Offline Experience

An ideal PWA delivers a flawless user experience, ensuring user engagement and satisfaction. Consistency is the key in building that kind of PWA. So, you need to ensure that your PWA works seamlessly in all conditions, whether it’s offline or on unreliable networks. Since most apps offer that feature, you need to ensure that your PWA offers the same.

Users expect an app-like experience from a PWA and want functionality without an internet connection. For instance, if your email PWA has the ability for the end user to compose the email and save it on the draft until it’s sent automatically upon internet connectivity,.
One good practice you can adopt while designing an aesthetically pleasing offline page is to notify the end user about the connection status, explaining to them about the limited features. In this way, you will be able to deliver a consistent user experience and allow the users to engage with and utilize your PWA without much hassle.

Security And Privacy

In today’s digital age, where data is the top priority for safety, it’s mission-critical that PWA safeguard its users’ data. You can ensure user data protection by using the HTTPS protocol, which is also an essential component for running a progressive web app.

The primary function of the HTTPS protocol is data encryption, making it safe for data transfer. It also verifies whether the server you are interacting with actually prevents cyberattacks. Here’s what you need to do to ensure data security:

  • Use third-party scripts from authentic resources.
  • Still, leverage a system to identify and protect your users’ data from these third-party sources for extra protection.
  • Use CSP (Content Security Policies) to add an additional layer of security that restricts the use of scripts and content from other domains in a secured web context.

Compatible With All Input Devices

Progressive web applications are seamlessly compatible with all input devices, including digital pens, touch screens, keyboards, and mice. The input method should be seamless on all the viewports of the progressive web application, regardless of screen sizes. When building a progressive web application, ensure that adequate semantic components are utilized to make the PWA easily accessible and able to be used by any input device. You also need to make sure your users seamlessly interact with the app with a simple tap or click.

The Future of PWAs

As the top web browsers, such as Google Chrome and Safari, continue to support PWAs and developers become more proficient in utilizing their capabilities, there's certainly a promising future for PWAs. Web technologies and standards are also making strides in the digital world, paving the way for PWAs to stand out from traditional web applications and native apps with enhanced performance, features, and functionality. Furthermore, wireless internet technologies such as 5G are becoming more ubiquitous, elevating the need for PWAs even more. Thus, it is essential for businesses to leverage the extensive capabilities of PWAs and deliver exceptional user experiences, engagement, and satisfaction.

Final Thoughts

Progressive web applications are a significant leap forward in the evolution of the web. They leverage the best features of web-based and mobile applications to deliver exceptional user experiences.

Is it better than a traditional website?

Yes, of course! Its seamless accessibility, native app-like experience, and offline functionality make it an ideal choice for businesses to consider investing in PWAs. Not only that, but it offers faster load times and overall better performance than traditional websites, delivering an outstanding user experience, engagement, and satisfaction.

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Jason Taylor

Jason Taylor, associated with Hatch Techs a B2B digital marketing company, is a tech enthusiast with a sharp eye for how the digital world is evolving. He brings a special combination of technological curiosity and journalistic rigor. After earning a journalism degree, Jason Tyler has been writing captivating blogs that analyze complicated technological advancements and trends for more than five years. He has established himself as a reliable source for readers trying to make sense of the rapidly evolving world of technology, thanks to his gift for demystifying the complexities of the IT sector.