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SetupMedia

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4.7/5 (8 reviews)
+34933580938 info@setupmedia.es Visit Website

About SetupMedia

SetupMedia is a digital marketing company. They like new technologies and media because it enables them to combine people, brands, and organizations in a unique way and with guarantees of success. They develop and redesign corporate websites, e-commerce, and large portals. They are also app development specialists, always having in mind the user’s experience and conversion.

Last updated May 13, 2026

Services

Mobile App Development Web Development UI-UX Design Branding

Industries Served

Sports & Fitness Mining & Metals Energy & Utilities Agriculture Healthcare Retail & E-commerce Food & Beverage

SetupMedia Reviews

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A digital marketing partner who optimised for business outcomes, not vanity metrics

Fatima Al-Suwaidi / Head of Digital Strategy - Gulf FinTech Holdings
Verified
Jun 10, 2026

Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5
Overall
4.5
Quality
4.5
Schedule
4.0
Cost
4.5
Communication
Project TypeDigital Marketing
IndustrySports & Fitness
Project Cost$500,000+
DurationDec 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Gulf FinTech Holdings operates in the Sports & Fitness sector with headquarters in Abu Dhabi, UAE. In my role as Head of Digital Strategy I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Digital Marketing investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily Digital Marketing, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Sports & Fitness network — in both cases to peers facing Digital Marketing challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Purpose-built software that made our competitors' off-the-shelf tools look obsolete

Bilal Chaudhry / Co-Founder & CTO - Indus Software House
Verified
May 25, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

5.0
Overall
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Communication
Project TypeSoftware Development
IndustryMining & Metals
Project Cost$150,000 to $499,999
DurationJul 2025 – Apr 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Indus Software House operates in the Mining & Metals sector with headquarters in Islamabad, Pakistan. In my role as Co-Founder & CTO I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Mining & Metals market but lacked the engineering depth internally to execute it. The Software Development requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
End-to-end Software Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Software Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Mining & Metals sector looking for Software Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Test automation that our developers adopted as a genuine aid rather than a compliance exercise

Imogen Tanner / Head of Engineering - Outback Data Solutions
Verified
May 13, 2026

Project summary: Grid modernisation funding required us to demonstrate demand-response capability. The machine learning models existed on paper; we needed an engineering partner to build and productionise them.

We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

5.0
Overall
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeQuality Assurance & Testing
IndustryEnergy & Utilities
Project Cost$10,000 to $49,999
DurationApr 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Outback Data Solutions, a growth-stage Energy & Utilities business based in Melbourne, Australia. As Head of Engineering my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Quality Assurance & Testing investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily Quality Assurance & Testing, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Quality Assurance & Testing approach and the evidence base they provided — reference projects in Energy & Utilities contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Energy & Utilities experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Quality Assurance & Testing work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Energy & Utilities sector looking for Quality Assurance & Testing expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Software that solved the actual problem rather than the stated one — a crucial difference

Victoria Haines / Chief Product Officer - Solaris Media Group
Verified
Apr 15, 2026

Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.

Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

5.0
Overall
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeSoftware Development
IndustryAgriculture
Project Cost$50,000 to $149,999
DurationNov 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Solaris Media Group, a growth-stage Agriculture business based in Los Angeles, USA. As Chief Product Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Agriculture segment had changed and the compliance timeline was set by our regulator, not by us. The Software Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The core engagement was Software Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
A trusted peer in the Agriculture sector had used them for a comparable Software Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Software Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Software Development programme in the Agriculture space and will deliver against a serious brief, this is the team.

The kind of web build that makes you wonder why you tolerated the old site for so long

Declan Hartley / Chief Digital Officer - Southern Cross Technology
Verified
Apr 10, 2026

Project summary: Integration between our clinic management system and our patient-facing app had been a recurring failure point. We needed an engineering partner who could own the integration layer end to end.

We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

4.5
Overall
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypeWeb Development
IndustryHealthcare
Project Cost$150,000 to $499,999
DurationSep 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Southern Cross Technology, a growth-stage Healthcare business based in Sydney, Australia. As Chief Digital Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Web Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
The core engagement was Web Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Healthcare experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Sydney, Australia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Healthcare sector looking for Web Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Company Info

Founded 2006
Employees 10 - 49
Hourly Rate $25 - $49
Client Rating 4.7/5 (8 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.8
Cost
4.5
Communication
4.8

FAQs

Roughly how long does a project with SetupMedia take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 10 - 49 professionals, SetupMedia can scale resources based on project urgency.
What kinds of industries has SetupMedia actually built for?
SetupMedia has delivered projects across a range of different industries, including Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage.
Can I just hire developers from SetupMedia to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like SetupMedia, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has served clients in Spain, and its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development.
What does SetupMedia's actual delivery process look like week to week?
SetupMedia generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and it reports a team size of 10 - 49 professionals.
Has SetupMedia actually shipped a SaaS product before?
It's a common line of work for a company like SetupMedia — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development, and its average project cost is reported at $50000+.
Is SetupMedia more of an offshore setup or a local team?
That depends on where SetupMedia is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development.
What's actually in SetupMedia's technical toolkit?
The exact stack shifts by project, but SetupMedia commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and it reports a team size of 10 - 49 professionals.
Will SetupMedia sign an NDA before we even discuss the project in detail?
Most professional shops, including SetupMedia, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and its average project cost is reported at $50000+.
Does SetupMedia actually build with AI, or just talk about it?
Plenty of modern software teams, SetupMedia included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and it has served clients in Spain.
What should I actually be looking at when comparing a company like SetupMedia to others?
When you're weighing up a software partner such as SetupMedia, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has served clients in Spain, and it has been operating since 2006.

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