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SetupMedia

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4.7/5 (8 reviews)
+34933580938 info@setupmedia.es Visit Website

About SetupMedia

SetupMedia is a digital marketing company. They like new technologies and media because it enables them to combine people, brands, and organizations in a unique way and with guarantees of success. They develop and redesign corporate websites, e-commerce, and large portals. They are also app development specialists, always having in mind the user’s experience and conversion.

Last updated May 13, 2026

Services

Mobile App Development Web Development UI-UX Design Branding

Industries Served

Sports & Fitness Mining & Metals Energy & Utilities Agriculture Healthcare Retail & E-commerce Food & Beverage

SetupMedia Reviews

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The outcome we specified, delivered the way we needed it, by people we would hire again

Zara Hussain / Head of Technology - Ravi Digital Agency
Verified
Mar 21, 2026

Project summary: An international expansion required multi-currency, multi-language, and multi-warehouse capabilities that our existing platform could not support without a fundamental re-architecture.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5
Overall
5.0
Quality
4.5
Schedule
4.0
Cost
4.5
Communication
Project TypePOS System Development
IndustryRetail & E-commerce
Project Cost$10,000 to $49,999
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Ravi Digital Agency, a growth-stage Retail & E-commerce business based in Lahore, Pakistan. As Head of Technology my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Retail & E-commerce segment had changed and the compliance timeline was set by our regulator, not by us. The POS System Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The core engagement was POS System Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their POS System Development approach and the evidence base they provided — reference projects in Retail & E-commerce contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Retail & E-commerce network — in both cases to peers facing POS System Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Accessibility-first approach that broadened our audience and impressed our enterprise clients

Aoife Brennan / VP of Product Engineering - Emerald Digital Ltd
Verified
Feb 08, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
4.5
Quality
5.0
Schedule
4.0
Cost
5.0
Communication
Project TypeUI/UX Design
IndustrySports & Fitness
Project CostLess than $10,000
DurationOct 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Emerald Digital Ltd operates in the Sports & Fitness sector with headquarters in Dublin, UK. In my role as VP of Product Engineering I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our UI/UX Design capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
End-to-end UI/UX Design delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Sports & Fitness experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Dublin, UK and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Sports & Fitness sector looking for UI/UX Design expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

User research that uncovered friction we had stopped noticing because it was always there

Aarav Mehta / Chief Data Officer - Zenith FinServ Ltd
Verified
Jan 24, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.5
Overall
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Communication
Project TypeUI/UX Design
IndustryFood & Beverage
Project Cost$150,000 to $499,999
DurationAug 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Zenith FinServ Ltd, a growth-stage Food & Beverage business based in Bangalore, India. As Chief Data Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Food & Beverage segment had changed and the compliance timeline was set by our regulator, not by us. The UI/UX Design changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
End-to-end UI/UX Design delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their UI/UX Design approach and the evidence base they provided — reference projects in Food & Beverage contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex UI/UX Design programme in the Food & Beverage space and will deliver against a serious brief, this is the team.

Company Info

Founded 2006
Employees 10 - 49
Hourly Rate $25 - $49
Client Rating 4.7/5 (8 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.8
Cost
4.5
Communication
4.8

FAQs

Roughly how long does a project with SetupMedia take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 10 - 49 professionals, SetupMedia can scale resources based on project urgency.
What kinds of industries has SetupMedia actually built for?
SetupMedia has delivered projects across a range of different industries, including Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage.
Can I just hire developers from SetupMedia to sit alongside my own team?
Usually, yes — a dedicated developer arrangement is a common option with firms like SetupMedia, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has served clients in Spain, and its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development.
What does SetupMedia's actual delivery process look like week to week?
SetupMedia generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and it reports a team size of 10 - 49 professionals.
Has SetupMedia actually shipped a SaaS product before?
It's a common line of work for a company like SetupMedia — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development, and its average project cost is reported at $50000+.
Is SetupMedia more of an offshore setup or a local team?
That depends on where SetupMedia is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development.
What's actually in SetupMedia's technical toolkit?
The exact stack shifts by project, but SetupMedia commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and it reports a team size of 10 - 49 professionals.
Will SetupMedia sign an NDA before we even discuss the project in detail?
Most professional shops, including SetupMedia, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and its average project cost is reported at $50000+.
Does SetupMedia actually build with AI, or just talk about it?
Plenty of modern software teams, SetupMedia included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has experience across industries such as Energy & Utilities, Sports & Fitness, Mining & Metals, Agriculture, Healthcare and Food & Beverage, and it has served clients in Spain.
What should I actually be looking at when comparing a company like SetupMedia to others?
When you're weighing up a software partner such as SetupMedia, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has served clients in Spain, and it has been operating since 2006.

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